List of Articles Viral Advertising Open Access Article Abstract Page Full-Text 1 - Designing and measuring the optimal pattern of referral advertising process in Iranian society mahsa mosalla Vahid Reza Mirabi Hassan Esmailpur Open Access Article Abstract Page Full-Text 2 - Conceptualizing Social Health through Viral Advertising shima shahhosseini bideh sayyed hasan hataminasab shahnaz nayebzadeh Mohammadreza dehghani ashkezari sayyed majid mirhosseini 10.30495/jhm.2023.74753.11153 Open Access Article Abstract Page Full-Text 3 - Design and Development of a Native Model of Viral Advertising for Online Retailers Using the Grounded Theory Monir sadat Mirahmadi yazdan shirmohammadi Seyed Mahdi Jalali Open Access Article Abstract Page Full-Text 4 - Investigating the Scientific Outputs of the Field of Viral Marketing in the Web of Science shima shahhosseini bideh sayyed hasan hataminasab Shahnaz Nayebzadeh mohammadreza dehghani ashezari sayyed majid mirhosseini 10.30495/jomm.2023.70089.1984