List of Articles customer buying behavior

• Open Access Article
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  1 - Investigating the effect of augmented reality on customer buying behavior considering the mediating role of perceived pleasure and customer satisfaction in the tourism industry in Iran
  seyedeh fatemeh hosseini khorrami rasoul asgarpour
• Open Access Article
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  2 - Identifying the in-store non-verbal cues affecting the buying behavior of customers in the home appliance industry
  Maryam Jaberi Karim Hamdi Farhad Hosseinzadeh lotfi