A DEA-TOPSIS APROACH TO ANALYZE THE FINANCIAL EFFICIENCY OF INDIAN PUBLIC SECTOR BANKS
محورهای موضوعی : Strategic Management
hari Tata
1
(Department of Mechanical Engg, V.R. Siddhartha Engineering College,Vijayawada, India)
vijaya nimmagadda
2
(Department of Mechanical Engg, V.R. Siddhartha Engineering College,Vijayawada, India)
کلید واژه: Data envelopment analysis, TOPSIS, hybrid analysis, indian banking sector, financial efficiency, ,
چکیده مقاله :
In This paper a hybrid DEA method consisting of four phases for assigning the financial efficiency of commercial banks in India is used. This paper is based on panel data of banks for the period from 2011 to 2015. The DEA analysis based on hybrid method of DEA AND TOPSIS is used for ranking efficient Decision Making Units(DMUs) in Data Envelopment Analysis (DEA). However, since each of these methods considers a certain theory for ranking, there may exist different ranks. In practice, choosing a ranking method, the results of which the Decision Maker (DM) would be able to trust is an important issue.
توسعه سریع اینترنت و تجارت الکترونیکی، بخش بانکی را به سمت تشویق مشتریان به بانکداری اینترنتی (IB) را تحریک کرده است، با این حال، شواهد نشان دهنده عدم علاقه در استفاده از خدمات IB است. بنابراین، هدف این مقاله شناسایی عوامل موثر بر پذیرش مشتری ازطریق IB و سنجش تاثیر هر یک از عوامل در پذیرش IBاست. بر اساس یک بررسی آثار گذشته تحقیقاتی، تعدادی از عوامل به عنوان عوامل موثر در پذیرش مشتری از طریق IB در نظر گرفته شدند. سپس، این عوامل به یک نمونه از مشتریان IB در قالب یک پرسشنامه ارسال شدند. پس از جمع آوری پرسشنامه ها ی پر شده و بر اساس آزمون آماری، مهمترین عامل در میان آنها مورد تحقیق قرار گرفت. از این رو، بسیاری از این عوامل با یکدیگرمرتبط هستند؛ روش مبتنی نظریه گراف (DEMATEL) با ساختار بازخورد استفاده شده است تا اثرات مستقیم و غیر مستقیم عوامل موثر بر عوامل دیگر و کل سیستم را بررسی کند. نتایج نشان داد که: پاسخدهی (بررسی موثر مشکلات)، دسترسی به خدمات IB (نیازهای سخت افزاری)، سرعت شبکه، سهولت استفاده و بدون نیاز به حضور فیزیکی در شعبه بانک، به ترتیب، مهمترین عوامل بحرانی هستند.
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