طراحی مدل کارآفرینی اجتماعی دیجیتال
محورهای موضوعی : مدیریت بازرگانی- کارآفرینی
ایمان جعفری نسب
1
(گروه کارآفرینی ، دانشکده مدیریت ،دانشگاه آزاد اسلامی ،دهاقان ،ایران)
علیرضا شیروانی جوزدانی
2
(دانشیار گروه مدیریت دولتی، واحد دهاقان، دانشگاه آزاد اسلامی، دهاقان، ایران(نویسنده مسؤول))
سید محمد رضا داودی
3
(گروه مدیریت، واحد دهاقان، دانشگاه آزاد اسلامی، دهاقان، ایران)
کلید واژه: کارآفرینی, کارآفرینی اجتماعی, کارآفرینی دیجیتال, کارآفرینی اجتماعی دیجیتال,
چکیده مقاله :
کارآفرینی اجتماعی اغلب اهداف گسترده ای در زمینه های اجتماعی، محیط زیستی و فرهنگی دنبال می‌کند و اغلب با بخش داوطلبانه و غیرانتفاعی در ارتباط و همکاری است. کارآفرینی اجتماعی به‌دنبال روش‌هایی سودمند برای ارتقای عدالت اجتماعی و حل خلاقانه مسائل و چالش‌های اجتماعی جامعه است. احساس نیاز به ایجاد تعادل بین دو مقوله توسعه اقتصادی و عدالت اجتماعی کارآفرین اجتماعی را برمی‌انگیزاند که از فرصت‌ها و شیوه‌های مؤثری که بازده اجتماعی عام‌تری دارد بهره بگیرد. پژوهش حاضر با هدف طراحی مدل کارآفرینی اجتماعی دیجیتال و ارائه راه‌حل‌های مسائل اجتماعی از طریق بستر دیجیتال و فضای مجازی به‌منظور توسعه خدمات اجتماعی و با استفاده از رویکرد داده‌بنیاد بر اساس سه مرحله کدگذاری باز، محوری و گزینشی انجام شده است. جامعه آماری پژوهش کلیه کسب‌وکارهای حوزه اجتماعی و حوزه دیجیتال کشور بوده است و با توجه به کیفی‌بودن پژوهش، نمونه‌گیری از طریق شناسایی نمونه‌های بسیار موفق و کارآفرینان خبره در این دو حوزه کسب‌وکار به روش گلوله برفی انتخاب و مورد مطالعه عمیق قرار گرفته است و با توجه به کمبود تحقیقات کیفی در زمینه کارآفرینی اجتماعی دیجیتال، بر اساس مصاحبه با 11 نفر از خبرگان و فعالان موفق این دو حوزه، به اشباع نظری رسیده است. یافته‌های پژوهش به شناسایی 33 مؤلفه تأثیرگذار در قالب مقوله‌های شرایط علّی و زمینه‌ای، مداخله‌گرها و راهبردهای تحقق کارآفرینی اجتماعی دیجیتال و تبیین پیامدهای آن منتهی شده است.
Social entrepreneurship often pursues broad goals in the social, environmental and cultural fields and is often connected and cooperated with the voluntary and non-profit sector. Social entrepreneurship is looking for useful methods to promote social justice and creatively solve problems and social challenges of the society. Feeling the need to create a balance between the two categories of economic development and social justice motivates the social entrepreneur to take advantage of opportunities and effective methods that have a more general social return. The current research aims to design a digital social entrepreneurship model and provide solutions to social problems through the digital platform and virtual space in order to develop social services and using a data-based approach based on three stages of open, central and selective coding. has been The statistical population of the research was all the businesses in the social and digital fields of the country, and considering the quality of the research, sampling was done by identifying very successful examples and expert entrepreneurs in these two business fields using the snowball method. and has been deeply studied and considering the lack of qualitative research in the field of digital social entrepreneurship, theoretical saturation has been reached based on interviews with11 successful experts and activists in these two fields.The findings of the research have led to the identification of 33 influential components in the form of categories of causal and contextual conditions, interveners and strategies for the realization of digital social entrepreneurship and the explanation of its consequences
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