Export Barriers of Honey in Iran: The Application of the DEMATEL Method
محورهای موضوعی : Education and training
مهدی همایون فر
1
(گروه مدیریت، دانشگاه آزاد اسلامی واحد رشت)
سید محمد زرگر
2
(Department of Management, Semnan Branch, Islamic Azad University, Semnan, Iran)
منصور صوفی
3
(دانشگاه آزاد اسلامی واحد رشت)
سیده فرشته موسوی
4
(کارشناس ارشد مدیریت بازرگانی، گروه مدیریت، واحد رشت، دانشگاه آزاد اسلامی، رشت، ایران)
کلید واژه: Agricultural Products, Honey, DEMATEL, export barriers,
چکیده مقاله :
The rapid world economic growth has driven the businessestowards involvement in international marketplaces due tolower business risks, lower commitment of resources, andhigher flexibility of these markets. However, evidence indicatesthat barriers to exportation vary across different stages of internationalization.Therefore, this empirical study was carriedout to explore exportation barriers of agricultural commodities,especially honey, in Iran. Based on an explorative literaturereview, several factors were considered as export barriers ofagricultural commodities. These barriers were provided to a sample of 20 honey exporters in Ardabil province using aquestionnaire. After collecting and analyzing the data, 21 factors were identified as the important barriers to honeyexport. A graph theory-based technique (DEMATEL) withfeedback structure was used to explore the direct and indirecteffects of barriers on the other barriers and the whole system.The results indicate that adjusting export promotion activities,lack of home government assistance/incentives, shortage ofworking capital to finance exports, high tariff and nontariffbarriers, different foreign customer habits/attitudes are themost critical barriers in the order of importance.
رشد سریع اقتصاد دنیا، کسبوکارهای دارای ریسکهای پایین کسبوکار، تعهد اندک به منابع و انعطافپذیری بالا را برای مشارکت در بازارهای بینالمللی تحریک کرده است. هر چند شواهد و قرائن نشان میدهد در مراحل مختلف بینالمللی شدن موانع متفاوتی برای صادرات وجود دارد. بنابراین مطالعه تجربی حاضر به منظور شناخت موانع صادرات محصولات کشاورزی به طور ویژه عسل در ایران انجام شد. بر اساس مرور ادبیات اکتشافی موانع متعددی برای شناسایی محصولات کشاورزی شناسایی شد. این موانع در قالب پرسشنامه برای یک نمونه 20 نفری از خبرگان صادرات عسل در اردبیل ارسال شد. پس از گردآوری پرسشنامهها و تجزیه و تحلیل پاسخها، 21 عامل به عنوان موانع اصلی صادرات عسل شناسایی شد. با استفاده از یک تکنیک مبتنی بر تئوری گراف (دیمتل) و دارای ساختار بازخوردی، اثرات مستقیم و غیرمستقیم این موانع بر یکدیگر در قالب یک سیستم جامع مشخص شد. نتایج نشان میدهد که تنظیم فعالیتهای ارتقاء صادرات، کمبود مشوقها و کمکهای دولتی، کمبود سرمایه برای صادرات، موانع تعرفهای و غیر تعرفهای، عادات / نگرشهای مختلف مشتریان خارجی مهمترین موانع صادرات محسوب میشوند.
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