Analysis of Communicative Factors Affecting in Application of Sustainable Rice Farming Practices among Paddy Farmers of Mazandaran Province

محورهای موضوعی : Environmental policy and management

Laleh Salehi ¹ , Ahmad Rezvanfar ² , Seyed Hamid Movahed Mohammadi ³ , Seyed Mahmood Hosseini ⁴

1 - PhD of Agricultural Extension, Department of Agricultural Extension and Education, Faculty of Agricultural Economics and Development, College of Agriculture & Natural Resources, University of Tehran.
2 - Professor of Department of Agricultural Extension and Education, Faculty of Agricultural Economics and Development, College of Agriculture & Natural Resources, University of Tehran.
3 - Associate Professor of Department of Agricultural Extension and Education, Faculty of Agricultural Economics and Devel opment, College of Agriculture & Natural Resources, University of Tehran.
4 - Professor of Department of Agricultural Extension and Education, Faculty of Agricultural Economics and Development, College of Agriculture & Natural Resources, University of Tehran

تاریخ دریافت : 1394/05/17 تاریخ پذیرش : 1394/05/17 تاریخ انتشار : 1394/03/11

کلید واژه: Communication, Communicative factors, Paddy farmers, Sustainable Rice Farming Practices,

چکیده مقاله :

The main purpose of this study was to analyze of communicative factors affecting in application of Sustainable Rice Farming Practices among paddy farmers of Mazandaran province. The statistical population of consisted of paddy farmers of Mazandaran province (N= 208839). According to Cochran formula, a sample of 240 farmers was selected through cluster sampling method. To collect data, a questionnaire was designed. Reliability of the questionnaire was measured by computing Cronbach’s alpha (α ≥0/7) and its validity was approved by a panel of expert. Factor analysis revealed that communicative factors affecting in application of Sustainable Rice Farming Practices were four factors including: organizational communication, modern communication, local interpersonal communication and external interpersonal communication, respectively according to their importance. These factors explained 67.92 percent of the total variance.

چکیده انگلیسی:

The main purpose of this study was to analyze of communicative factors affecting in application of Sustainable Rice Farming Practices among paddy farmers of Mazandaran province. The statistical population of consisted of paddy farmers of Mazandaran province (N= 208839). According to Cochran formula, a sample of 240 farmers was selected through cluster sampling method. To collect data, a questionnaire was designed. Reliability of the questionnaire was measured by computing Cronbach’s alpha (α ≥0/7) and its validity was approved by a panel of expert. Factor analysis revealed that communicative factors affecting in application of Sustainable Rice Farming Practices were four factors including: organizational communication, modern communication, local interpersonal communication and external interpersonal communication, respectively according to their importance. These factors explained 67.92 percent of the total variance.

منابع و مأخذ:

1. Ajzen, I. (2001). Nature and operation of attitudes. Annual Review of Psychology, 52(1), 27-58. [DOI via Crossref]    [Pubmed]

2. Ajzen, I., & Fishbein, M. (2000). Attitudes and the attitude-behavior relation: Reasoned and automatic processes. European Review of Social Psychology, 11(1), 1-33. [DOI via Crossref]

3. Bagheri, A., Fami, H. S., Rezvanfar, A., Asadi, A., & Yazdani, S. (2008). Perceptions of paddy farmers towards sustainable agricultural technologies: case of Haraz Catchments area in Mazandaran Province of Iran. American Journal of Applied Sciences, 5(10), 1384. [DOI via Crossref]

4. Bri-ol, P., & Petty, R. E. (2009). Persuasion: Insights from the self‐validation hypothesis. Advances in Experimental Social Psychology, 41, 69-118.

5. Gangadharappa, H., Pramod, K., & Shiva, K. H. (2007). Gastric floating drug delivery systems: a review. Indian Journal of Pharmaceutical Education and Research, 41(4), 295-305.

6. Hansen, T. (2005). Consumer adoption of online grocery buying: a discriminant analysis. International Journal of Retail and Distribution Management, 33(2), 101-121. [DOI via Crossref]

7. Hejazi, Y., Mirtorabi, M. S., & Hosseini, S. M. (2011). Communication factors influencing rural women's participation in post harvest activities (A case study of women in Asara, Karaj). Journal of Woman and Society, 1(4),19-32 (In Persian).

8. Hotfield, J. L., & Karlen, D. L. (2007). Sustainable agriculture systems. (Kouuchaki,E., Hossieni,M. & Khazaei,H. Trans.). Jahad Danshgahi Publication: Mashhad, Iran (In Persian).

9. Kim, D. J., Ferrin, D. L., & Rao, H. R. (2008). A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents. Decision Support Systems, 44(2), 544-564. [DOI via Crossref]

10. Kouchaki, A. (1997). Sustainable agriculture: insight or method? Journal of Agricultural Economics and Development, 5(20), 53-72 (In Persian).

11. Kutter, T., Tiemann, S., Siebert, R., & Fountas, S. (2011). The role of communication and co-operation in the adoption of precision farming. Precision Agriculture, 12(1), 2-17. [DOI via Crossref]

12. Mahboubi, M. R., Irvani, H., Rezvanfar, A., Kalantari, KH., & Mohseni Saravi, M. (2005). Factors affecting the adoption behavior regarding soil conservation technologies in the Zarrin- Gol watershed, Golestan province. Iranian Journal of Natural Resources; 57(4),595-606 (In Persian).

13. Makokha, M., Odera, H., Maritim, H. K., Okalebo, J. R., & Iruria, D. M. (1999). Farmers' perceptions and adoption of soil management technologies in Western Kenya. African Crop Science Journal, 7(4), 549-558. [DOI via Crossref]

14. Movahed Mohammadi, H., Shiri, N., Arabi, R. and Karami, R. (2012). An analysis of the impact of social capital components on organizational entrepreneurship as regards agricultural staff (Darreh-Shahr 's Jahad Agriculture Organization). Iranian Journal of Agricultural Economics and Development Research, 43(1), 113-123 (In Persian).

15. Papathanassis, A., & Knolle, F. (2011). Exploring the adoption and processing of online holiday reviews: A grounded theory approach. Tourism Management, 32(2), 215-224. [DOI via Crossref]

16. Petty, R. E., & Cacioppo, J. T. (1996). Attitudes and persuasion: Classic and contemporary approaches. Westview Press: Colorado, United States.

17. Posthumus, H., Gardebroek, C., & Ruben, R. (2010). From participation to adoption: Comparing the effectiveness of soil conservation programs in the Peruvian Andes. Land Economics, 86(4), 645-667.

18. Ramirez, R., & Quarry, W. (2004). Communication for development: A medium for innovation in natural resource management. International Development Research Center and Food and Agriculture Organization of the United Nations, printed in Canada, 24p.

19. Reimer, A. P., & Prokopy, L. S. (2014). Farmer participation in US Farm Bill conservation programs. Environmental Management, 53(2), 318-332. [DOI via Crossref]    [Pubmed]

20. Rezvanfar, A., & Zare, A. (2006). Efficiency model of different communicative channels and information resources for adoption of GPS technology. Iranian Journal of Agricultural Sciences, 37(1), 49-60 (In Persian).

21. Rogers, E.M. (1995). Diffusion of innovations. Macmillan Press, New York.

22. Shahvali, M., & Moshfegh, J. (2005). Evaluation of caricature function on Shiraz Jihad Agriculture Organization experts, attitude change concerning sustainable agriculture. Journal of Science and Technology of Agricultural Natural Resources, Water and Soil Science, Isfahan University of Technology, 9(1), 25-40 (In Persian).

23. Shahvali. M., Keshavarz, M., Sharifzadeh, M., Forouzani, M., & Yazdanpanah, M. (2008). An identification of appropriate communication models for sustainable production of wheat in Marvdasht county of Fars. Iranian Journal of Agricultural Economics and Development Research, 39(1), 189-205 (In Persian).

24. Sigala, M. (2011). Special Issue on Web 2.0 in travel and tourism: Empowering and changing the role of travelers. Computers in Human Behavior, 27(2), 607-608. [DOI via Crossref]

25. Sparks, B. A., & Browning, V. (2011). The impact of online reviews on hotel booking intentions and perception of trust. Tourism Management, 32(6), 1310-1323. [DOI via Crossref]

26. Sparks, B. A., Perkins, H. E., & Buckley, R. (2013). Online travel reviews as persuasive communication: The effects of content type, source, and certification logos on consumer behavior. Tourism Management, 39, 1-9. [DOI via Crossref]

27. Wauters, E., Bielders, C., Poesen, J., Govers, G., & Mathijs, E. (2010). Adoption of soil conservation practices in Belgium: an examination of the theory of planned behavior in the agri-environmental domain. Land Use Policy, 27(1), 86-94. [DOI via Crossref]