تبیین الگوی رفتاری تصمیم‌گیری سرمایه‌گذاران در بازار سرمایه کشور
محورهای موضوعی : پژوهش های مالی و رفتاری در حسابداری
رضا ستوده
1
(گروه حسابداری، واحد نیک شهر، دانشگاه آزاد اسلامی، نیک شهر، ایران)
علیرضا هیراد
2
(گروه حسابداری، واحد خاش، دانشگاه آزاد اسلامی، خاش، ایران )
بهاره براهویی پیرنیا
3
(گروه حسابداری، دانشگاه فنی و حرفه ای، تهران، ایران)
کلید واژه: مؤلفه‌های رفتاری, سرمایه‌گذاران, تصمیم‌گیری.,
چکیده مقاله :
بررسی و تحلیل مالیه رفتاری سرمایه‌گذاران یکی از مباحث نو¬پای رشته مدیریت مالی محسوب می‌شود. هدف اصلی پژوهش حاضر تبیین الگو و درنهایت رتبه‌بندی مؤلفه‌های رفتاری تصمیم‌گیری سرمایه‌گذاران در بازار سرمایه کشور است. روش پژوهش کیفی و از طریق مصاحبه با 18 نفر از خبرگان حرفه و دانشگاه در سال 1402 صورت گرفته است. با توجه به نتایج پژوهش الگوی رفتاری تصمیم‌گیری سرمایه‌گذاران در بازار سرمایه کشور شامل، هشت مؤلفه تمایل به اندازه‌گیری ریسک ، مؤلفه تمایل به نگهداری و محافظت از سرمایه، تمایل به جستجوی اطلاعات، مؤلفه تمایل به تصمیم‌گیری سریع، مؤلفه تمایل به رفتار اقتصادی، مؤلفه تمایل به تفکر گروهی، مؤلفه تمایل به تغییر و مؤلفه تمایل به اعتمادبه‌نفس می‌باشد. همچنین، 31 شاخص احصا گردید. بر اساس نتایج آزمون فریدمن، مؤلفه تمایل به اندازه‌گیری ریسک در رتبه اول، مؤلفه تمایل به نگهداری و محافظت از سرمایه در رتبه دوم، تمایل به جستجوی اطلاعات در رتبه سوم، مؤلفه تمایل به تصمیم‌گیری سریع در رتبه چهارم، مؤلفه تمایل به رفتار اقتصادی در رتبه پنجم، مؤلفه تمایل به تفکر گروهی در رتبه ششم، مؤلفه تمایل به تغییر در رتبه هفتم و مؤلفه تمایل به اعتمادبه‌نفس در رتبه هشتم قرار گرفت.
Investigating and analyzing the behavioral finance of investors is one of the emerging topics in the field of financial management. The main goal of the current research is to explain the pattern and finally to rank the decision-making behavioral components of the country's capital market investors. The method of qualitative research was conducted through content analysis and interviews with 18 professional and university experts in 2023. According to the results of the research on the decision-making behavior pattern of investors in the country's capital market, it includes eight components: the tendency to measure risk, the tendency to maintain and protect capital, the tendency to search for information, the tendency to make quick decisions, the tendency to economic behavior, the tendency To group thinking, the component is the desire to change and the component is the desire to self-confidence. Also, 31 indicators were counted. Based on the results of Friedman's test, the component of willingness to measure risk ranks first, the component of willingness to maintain and protect capital ranks second, the tendency to search for information ranks third, the component of willingness to make quick decisions ranks fourth, the component of willingness to economic behavior in The fifth rank, the component of tendency to group thinking was ranked sixth, the component of tendency to change was ranked seventh, and the component of tendency to self-confidence was ranked eighth.
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