مدل ساختاری عوامل مؤثر بر استفاده از شبکه¬هاي اجتماعی مجازی: نقش میانجی نگرش به شبکه¬هاي اجتماعی مجازی
محورهای موضوعی : روش ها و مدل های روانشناختی
صغری استوار
1
,
رقیه قربانی
2
,
حسین افلاکی فرد
3
,
Mahboobeh Fouladchang
4
1 - استادیار دانشگاه فرهنگیان
2 -
3 - استادیار گروه علوم تربیتی دانشگاه فرهنگیان تهران
4 - Department of Educational psychology, Shiraz University, Shiraz, Iran
کلید واژه: شبکه¬های اجتماعی مجازی, تنوع و گستردگی, اطلاع¬رسانی و ارتباط آسان, اعتماد داشتن به شبکه¬های اجتماعی,
چکیده مقاله :
در پژوهش حاضر به آزمون مدل علی عوامل مؤثر بر استفاده از شبکههاي اجتماعی مجازی با میانجیگری نگرش به شبکههاي اجتماعی مجازی پرداخته شده است. روش:. این پژوهش با توجه به هدف، کاربردی و از نظر روش، همبستگی از نوع مدلیابی معادلات ساختاری بوده است. جامعۀ آماری پژوهش، کلیۀ دانشجویان کارشناسی پیوسته فرهنگیان استان فارس بود. روش نمونهگیری در این پژوهش روش نمونهگیری خوشهای تصادفی بود. ابزار سنجش، پرسشنامه میزان و نگرش به استفاده از شبکههاي اجتماعی حجازي و همکاران (2015) و پرسشنامه عوامل مؤثر بر استفاده از شبكههای اجتماعی مجازی خدایاری و همکاران (2013) بود.
یافتهها: تحلیل‌های الگویابی معادلات ساختاری برازندگی الگوی پیشنهادی را با داده‌ها مورد حمایت قرار دادند. نتایج نشان داد که عوامل مؤثر بر میزان استفاده از شبکههای اجتماعی و بر نگرش به شبکههای اجتماعی اثر مثبت و معنیدار دارد. و نگرش به شبکهها بر میزان استفاده از شبکههای اجتماعی اثر مثبت و معنیدار دارد. همچنین نتایج نشان داد که عوامل مؤثر بر استفاده از شبکههای مجازی با واسطهگری نگرش به شبکهها به صورت مثبت و غیر مستقیم میزان استفاده از شبکههای مجازی را پیش‌بینی میکند.
نتیجهگیری: پتحليـل مـدل بـا روش معادلات ساختاري نشان داد پس از چهار مرحلـه اصـلاح روي مدل اوليه، برازش مناسبي براي مدل پيشنهادي حاصل گرديد. نتايج پژوهش حاضـر نشـان داد عوامل مؤثر بر استفاده از شبکههای اجتماعی شامل تنوع و گستردگی شبکههای اجنماعی و اطلاعرسانی و ارتباط آسان به طور مستقيم و نيز به طور غيرمستقيم با ميانجيگري نگرش به شبکههای اجنماعی با میزان استفاده از شبکههای اجتماعی رابطه دارد.
In the current research, the causal model of factors affecting the use of virtual social networks with the mediation of attitude towards virtual social networks has been tested.
Methods: According to the purpose, this research was applied and in terms of method, it was a correlational type of structural equation modeling.The statistical population of the research was all undergraduate students of Fars province. The sampling method in this research was random cluster sampling. The measurement tool was the questionnaire of the amount and attitude towards the use of social networks by Hejazi et al. (2015) and the questionnaire of factors affecting the use of virtual social networks by Khodayari et al. (2013).
Findings: Structural equation modeling analyzes supported the fit of the proposed model with the data. The results showed that the effective factors have a positive and significant effect on the amount of use of social networks and on the attitude towards social networks. Also, the results showed that the factors influencing the use of virtual networks positively and indirectly predict the amount of use of virtual networks through the mediation of attitudes towards networks.
Considering the confirmation of the hypothetical relationships predicted in the conceptual model of the research on the one hand and the appropriate amount of variance explained in the model on the other hand, it can be concluded that the technology acceptance model has acceptable effectiveness in the field of predicting and explaining behavior and the attitude of the studied students in using virtual
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