معرفی پیشران های موثربرموفقیت کسب‌وکارهای کوچک و متوسطِ کارآفرین
محورهای موضوعی : مدیریت
محمد طرمه فروشان طهرانی
1
,
سید محمد رضا داودی
2
,
الهام غلامی
3
1 - دانشگاه آزاد اسلامی واحد دهاقان
2 - دانشیار گروه مدیریت ،واحد دهاقان ،دانشگاه آزاد اسلامی ،دهاقان ،ایران.
3 - دانشجوی کارشناسی ارشد، مهندسی مالی و مدیریت ریسک، واحد دهاقان، دانشگاه آزاد اسلامی، دهاقان، ایران
کلید واژه: مدیریت منابع انسانی, سازگاری فناوری, سیاست زیست محیطی, MSME , کارآفرینی,
چکیده مقاله :
شرکت‌های کوچک و متوسط نقش مهمی در اقتصاد کشور دارند، اما با چالش‌های مختلفی مانند مدیریت مؤثر منابع انسانی و انطباق با فناوری‌های نوین مواجه هستند و به‌خصوص در ارتباط باسیاست‌های زیست‌محیطی و نوآوری‌های کارآفرینانه نیاز به بهبود دارند. بدین منظور هدف از تحقیق حاضر معرفی پیشران های موثربرموفقیت کسب‌وکارهای کوچک و متوسط کارآفرین است. پس از مرور ادبیات تحقیق تأثیر شیوه‌های مدیریت منابع انسانی، سازگاری با فناوری، و انطباق باسیاست‌های زیست‌محیطی بر موفقیت کارآفرینی شرکت‌های کوچک و متوسط در اصفهان مورد واکاوی قرار گرفت. مطالعه با رویکرد کمی و با استفاده از مدل‌سازی معادلات ساختاری انجام‌شده است و از داده‌های جمع‌آوری‌شده از 127 شرکت کوچک و متوسط در اصفهان استفاده می‌کند. جامعه آماری شامل تمامی شرکت‌های کوچک و متوسط فعال در این منطقه بود و نمونه‌گیری به‌صورت تصادفی انجام شد. نتایج نشان می‌دهد که شیوه‌های مؤثر مدیریت منابع انسانی، سازگاری با فناوری، و انطباق باسیاست‌های زیست‌محیطی تأثیر مثبتی بر کارآفرینی و موفقیت شرکت‌های کوچک و متوسط دارند. این مطالعه پیامدهای استراتژیکی برای کارآفرینان، سیاست‌گذاران و ذی‌نفعان ارائه می‌دهد و راهکارهایی برای افزایش رشد و پایداری شرکت‌های خرد، کوچک و متوسط در اصفهان پیشنهاد می‌کند.
Small and medium enterprises play an important role in the country's economy، but face various challenges such as effective management of human resources and adaptation to new technologies، they need to be improved especially in environmental policies and entrepreneurial innovations. For this purpose، the present research aims to introduce the effective drivers for the success of small and medium businesses of entrepreneurs. After reviewing the research literature، the effect of human resource management practices، adaptation to technology، and compliance with environmental policies on the entrepreneurial success of small and medium enterprises in Isfahan was analyzed. The study was conducted with a quantitative approach using structural equation modeling and data collected from ۱۲۷ small and medium-sized companies in Isfahan. The statistical population included all small and medium-sized companies active in this region and randomly sampled. The results show that effective human resource management practices، technology adaptation، and environmental policy compliance have a positive impact on entrepreneurship and the success of small and medium enterprises. This study provides strategic implications for entrepreneurs، policymakers and stakeholders and suggests solutions to increase the growth and sustainability of micro، small and medium enterprises in Isfahan
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