تعیین پتانسیل اکوتوریستی حوزه آبخیز چرات با استفاده از مدل SWOT
محورهای موضوعی : آلودگی های محیط زیست (آب، خاک و هوا)عاتکه یزدانی 1 , قربان وهاب زاده کبریا 2 , جعفر اولادی قادیکلایی 3 , سید رمضان موسوی 4
1 - کارشناسی ارشد مهندسی آبخیزداری، دانشگاه علوم کشاورزی و منابع طبیعی ساری، مازندران، ایران. *(مسوول مکاتبات)
2 - دانشیار گروه علوم و مهندسی آبخیزداری، دانشگاه علوم کشاورزی و منابع طبیعی ساری، مازندران، ایران.
3 - دانشیار علوم و مهندسی جنگلداری، دانشگاه علوم کشاورزی و منابع طبیعی ساری، مازندران، ایران..
4 - استادیار گروه علوم و مهندسی آبخیزداری، دانشگاه علوم کشاورزی و منابع طبیعی ساری، مازندران، ایران.
کلید واژه: روش SWOT, اکوتوریسم, گردشگری پایدار, حوزه آبخیز چرات,
چکیده مقاله :
زمینه و هدف: حوزه آبخیز چرات یکی از مناطق بکر و دیدنی استان مازندران است که علیرغم برخورداری از جاذبههای متنوع اکوتوریسمی و محیط زیستی فاقد امکانات و تسهیلات مناسب برای جذب گردشگران است. در تحقیق حاضر با تکیه بر روش SWOT، قابلیتها و محدودیتهای عوارض زمین شناسی مؤثر بر اکوتوریسم در منطقه چرات از شهرستان سوادکوه را شناسایی و نهایتاً استراتژیهای مناسب جهت توسعه اکوتوریسم ارایه شده است. روش بررسی: پژوهش حاضر به روش توصیفی-تحلیلی و جمع آوری دادهها و اطلاعات به صورت میدانی و اسنادی انجام شد. با استفاده از روش SWOT، نقاط قوت، ضعف، فرصت و تهدید داخلی و خارجی منطقه شناسایی شدند. سپس با توجه به ماتریس دادهها پس از تجزیه و تحلیل عناصر ماتریس، مهمترین عوامل داخلی و خارجی تأثیر گذار بر منطقه چرات شناسایی و اولویت بندی و وزن دهی شدند. در پایان استراتژیها و راهکارهایی جهت اعمال مدیریت مناسب و کاربردی برای منطقه مورد مطالعه ارایه شده است. یافتهها: یافتههای حاصل حاکی از توان اکوتوریستی بالای روستای چرات جهت توسعه صنعت گردشگری میباشد. برتری امتیازهای مربوط به فرصتهای گردشگری و نقاط قوت داخلی مانند جاذبههای اکوتوریستی ممتاز و تنوع چشم اندازهای طبیعی و بکر در سطح منطقه، حاکی از وجود شرایط بسیار مطلوب برای برگزاری تورهای طبیعت گردی، انواع فعالیتهای اکوتوریستی و توسعه گردشگری ماجراجویانه، ورزشی، درمانی، علمی، تابستانی و زمستانی در منطقه چرات است. بحث و نتیجهگیری: با توجه به نتایج پژوهش، منطقه مورد مطالعه دارای پتانسیل بالایی برای توسعه اکوتوریسم و گردشگری پایدار میباشد. نتایج یافتهها نشان میدهد که توسعه توریسم نیازمند شناسایی، معرفی و گسترش تبلیغات، توسعه امکانات و زیرساختها و همچنین سرمایه گذاری جهت گسترش جذب گردشگر میباشد.
Background and Objective: Charat Watershed Basin is the one of fresh, high potential and beautiful mountainous ranges of Mazandaran province. Although it has various ecotourism, geotourism and environmental phenomena, there are no facilities and background for tourism plans. In this study, SWOT methodology has been applied to investigate the potential and limitation of effective geologic items over ecotourism and finally, the best strategic was present for developing the ecotourism development planning. Method: The present study was performed based on a descriptive-analytic methodology and the data collection was done through fieldwork and documentary investigations. Using the SWOT method, the strengths, weaknesses, opportunities and threats of the internal and external areas of the region were identified. Then, according to the matrix of data and analysis of the matrix elements, the most important internal and external factors affecting the cherat region were identified and prioritized. Finally, the strategies for applying appropriate and applicable management were presented for the study area. Findings: The findings indicate that the ecotourism power of Cherat village is important for the development of tourism industry. The advantages of tourism opportunities and internal strengths, such as exciting ecotourism attraction and diversity of natural and virgin landscapes in the region, indicate the extremely favorable conditions for nature tourism tours, various ecotourism activities and development of adventure tourism, sports, medical, scientific, summer and winter activities in the region. Discussion and Conclusion: The results show that the study area has a high potential for the development of ecotourism and sustainable tourism. The results also show that tourism development requires identifying, introducing and promoting advertising, developing facilities and infrastructure, as well as investing on expanding tourism attraction.
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- Mohammadi, R., Feyzi, A., 2008. Study of the climate of Isfahan in order to develop tourism using the TCI method. First scientific global Student Conference on Geography. University of Tehran, pp.26-23.) In Persian(
- Gacqueline, M., Hamilton, D.J., Madison, richars, J., tol, 2005. climate change and international tourism: A similation study, Global Environmental change. Vol. 15(3), pp. 253-266.
- World Tourist Organization,1998. Tourism 2020 Vision. WTO Publication. Unit, World Tourism, Organization, Madrid, Spain.
- Butler ,R.W., 2002. Ectourism- has it achieved maturity or has the bubble burst Pacific Rim tourism NewZealand, P256.
- Azadi, S., Shariatmadari, M., 2015. Editing and Prioritization of Ecotourism Development Strategies Using the SWOT Model and Intuitive Methodology in Kermanshah Province. Journal of Geographic Space. Vol.15 (49), pp. 187-169.) In Persian(
- AminBidokhti, A., Jafari, S., Soltani Nezhad, M., 2016. Analysis of Factors Influencing Ecotourism in Rafsanjan City Based on SWOT Model, Case Study of Rafsanjan city Ragah Valley zone. The 3rd Scientific Conference on New Horizons in Geography science and Urban and architecture Planning, Tehran, Iran, p. 14.) In Persian(
- Barkauskeiene, k., Snieska,V., 2013. Ecotourism as intergral part of sustainable tourism development. Economics and management. Vol. 18(3), pp. 449-456.
- Hall, A., Day, M., 2014. Ecotourism in the state forest karst of Puerto Rico. Journal of Cave and karst Studies. Vol. 76 (1), pp. 30-41.
- Ghorbani, A., Raufirad, V., Rafiaani, P., Azadi, H., 2015. Ecotourism sustainable development strategies using SWOT and QSPM model: A case study of Kaji Namakzar Wetland, South Khorasan Province Iran. Tourism Management Perspectives. Vol 16, pp. 290-297.
- Robinson, R., Pearce, J.,2014. Strategic Planning and Management. Translation by Sohrab Khalili Shourini. 5st publication. Tehran.Publications Book Memoirs, p.624
- Carolina, D., Lawrence, P., Ettkin. Marilyn, M., Helms, Michael s., Anderson, 2006. The challenge of VeneZuelA: A SWOT Analysis. Competitiveness Review, An International Business Journal. Vol. 16(3/4), pp. 233-247.
- David, F.R., 1998.Strategic Management: Concepts and Cases, Prentice-Hall, New Jersey.
- Kajanus, M., Kangas, J., Kurttila, M., 2004. The use of value focused thinking and the A’WOT hybrid method in tourism management,Tourism Management. Vol 25, pp. 499-506.
- Ahmadi, A., Fathullah, A., M., Tajoddin, A., 2009. Comprehensive Approach to Strategic Management. Publishing Toulid Danesh, p.492.)In Persian(
- Nadimi, h., 2005. Strategic planning of architectural schools, why and how? Journal of Sefe. Vol. 15 (41) , pp. 141-126).In Persian(
- Karbasi, A., Mugouei, R., Monavari, SM., 2007. Strategic Management in the Environment. 1st publication Tehran: Publishing Kavoshk Ghalam ,p. 232.) In Persian(
- 9. Plan of Editing national document on development and management of ecotourism in the country,2001. Water and Energy Research Jahad Company.) In Persian(
- Freeman, E., Introduction to statistical methods. Translation by Abbas Bazargan. 1987.Tehran: Academic Publishing Center, p. 418 .)In Persian(
- Fazelnya, Gh., Hedayati, S., 2010. Appropriate Strategies for Tourism Development in Zarivar Lake. Geography and Development Journal.Vol .8(19), pp.170-145.)In Persian(
- Morales S., A, 2007. Ecotourism in Mexico, A Thesis Submitted in Conformity with the Requirments Forthe Degree of Master of Laws (LLM), Graduate Department of Law, in the University of Toronto.
- Khalili, Z., Olaidi, J., Tekiehkhah, J., 2014. Analysis of the Factors Affecting the Development of ecotourism Using the SWOT Model Case Study of Quri Qaleh zone in Kermanshah Province. The 2rd National Conference on Applied Research in Geography and Tourism.)In Persian(
- Zarabi, A., AlizadehAsl, J., Bahari, A., 2014. Analysis of tourism infrastructure in the ecotourist destination of Urumie by using SWOT method. Geography and Planning Journal. Vol.18 (48), pp.210-177.) In Persian(
- AmirAhmadi, A., MotamediRad, M., Pourhashemi, S., Qaraee, H., Abbariki, z., 2012. Determination of Ecotourism Potential of Sabzevar Mazinan Desert Using the SWOT Model. Journal of Arid Regions Geographics Studies. Vol .2(8) , pp. 75-55.) In Persian(
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- Abdollahi, A., 2007. Ecotourism compatible with environmental protection and stability of natural resources. Proceedings of the 6th Iranian Conference on Agricultural Economics, Ferdowsi University of Mashhad, p. 22.) In Persian(
- Mohammadi, R., Feyzi, A., 2008. Study of the climate of Isfahan in order to develop tourism using the TCI method. First scientific global Student Conference on Geography. University of Tehran, pp.26-23.) In Persian(
- Gacqueline, M., Hamilton, D.J., Madison, richars, J., tol, 2005. climate change and international tourism: A similation study, Global Environmental change. Vol. 15(3), pp. 253-266.
- World Tourist Organization,1998. Tourism 2020 Vision. WTO Publication. Unit, World Tourism, Organization, Madrid, Spain.
- Butler ,R.W., 2002. Ectourism- has it achieved maturity or has the bubble burst Pacific Rim tourism NewZealand, P256.
- Azadi, S., Shariatmadari, M., 2015. Editing and Prioritization of Ecotourism Development Strategies Using the SWOT Model and Intuitive Methodology in Kermanshah Province. Journal of Geographic Space. Vol.15 (49), pp. 187-169.) In Persian(
- AminBidokhti, A., Jafari, S., Soltani Nezhad, M., 2016. Analysis of Factors Influencing Ecotourism in Rafsanjan City Based on SWOT Model, Case Study of Rafsanjan city Ragah Valley zone. The 3rd Scientific Conference on New Horizons in Geography science and Urban and architecture Planning, Tehran, Iran, p. 14.) In Persian(
- Barkauskeiene, k., Snieska,V., 2013. Ecotourism as intergral part of sustainable tourism development. Economics and management. Vol. 18(3), pp. 449-456.
- Hall, A., Day, M., 2014. Ecotourism in the state forest karst of Puerto Rico. Journal of Cave and karst Studies. Vol. 76 (1), pp. 30-41.
- Ghorbani, A., Raufirad, V., Rafiaani, P., Azadi, H., 2015. Ecotourism sustainable development strategies using SWOT and QSPM model: A case study of Kaji Namakzar Wetland, South Khorasan Province Iran. Tourism Management Perspectives. Vol 16, pp. 290-297.
- Robinson, R., Pearce, J.,2014. Strategic Planning and Management. Translation by Sohrab Khalili Shourini. 5st publication. Tehran.Publications Book Memoirs, p.624
- Carolina, D., Lawrence, P., Ettkin. Marilyn, M., Helms, Michael s., Anderson, 2006. The challenge of VeneZuelA: A SWOT Analysis. Competitiveness Review, An International Business Journal. Vol. 16(3/4), pp. 233-247.
- David, F.R., 1998.Strategic Management: Concepts and Cases, Prentice-Hall, New Jersey.
- Kajanus, M., Kangas, J., Kurttila, M., 2004. The use of value focused thinking and the A’WOT hybrid method in tourism management,Tourism Management. Vol 25, pp. 499-506.
- Ahmadi, A., Fathullah, A., M., Tajoddin, A., 2009. Comprehensive Approach to Strategic Management. Publishing Toulid Danesh, p.492.)In Persian(
- Nadimi, h., 2005. Strategic planning of architectural schools, why and how? Journal of Sefe. Vol. 15 (41) , pp. 141-126).In Persian(
- Karbasi, A., Mugouei, R., Monavari, SM., 2007. Strategic Management in the Environment. 1st publication Tehran: Publishing Kavoshk Ghalam ,p. 232.) In Persian(
- 9. Plan of Editing national document on development and management of ecotourism in the country,2001. Water and Energy Research Jahad Company.) In Persian(
- Freeman, E., Introduction to statistical methods. Translation by Abbas Bazargan. 1987.Tehran: Academic Publishing Center, p. 418 .)In Persian(
- Fazelnya, Gh., Hedayati, S., 2010. Appropriate Strategies for Tourism Development in Zarivar Lake. Geography and Development Journal.Vol .8(19), pp.170-145.)In Persian(
- Morales S., A, 2007. Ecotourism in Mexico, A Thesis Submitted in Conformity with the Requirments Forthe Degree of Master of Laws (LLM), Graduate Department of Law, in the University of Toronto.
- Khalili, Z., Olaidi, J., Tekiehkhah, J., 2014. Analysis of the Factors Affecting the Development of ecotourism Using the SWOT Model Case Study of Quri Qaleh zone in Kermanshah Province. The 2rd National Conference on Applied Research in Geography and Tourism.)In Persian(
- Zarabi, A., AlizadehAsl, J., Bahari, A., 2014. Analysis of tourism infrastructure in the ecotourist destination of Urumie by using SWOT method. Geography and Planning Journal. Vol.18 (48), pp.210-177.) In Persian(
- AmirAhmadi, A., MotamediRad, M., Pourhashemi, S., Qaraee, H., Abbariki, z., 2012. Determination of Ecotourism Potential of Sabzevar Mazinan Desert Using the SWOT Model. Journal of Arid Regions Geographics Studies. Vol .2(8) , pp. 75-55.) In Persian(