Strategic Planning of Urban Tourism Capacities in order to realize Sustainable Income (Case Study: District 12 of Tehran)
محورهای موضوعی : Geography and tourism planning, geography and urban planning, urban planning, architecture, geography and rural planning, political geographyAzita Rajabi 1 , Ghazaleh Hosseini Tehrani 2 , Parisa Beyki 3
1 - Associate Prof. Dept. of Geography & Urban Planning, Central Tehran Branch, Islamic Azad University, Tehran, Iran
2 - Ph.D. Student of Geography & Urban Planning, Central Tehran Branch,
Islamic Azad University, Tehran, Iran
3 - Ph.D. Student of Geography & Urban Planning, Central Tehran Branch,Islamic Azad University, Tehran, Iran
کلید واژه:
چکیده مقاله :
Tourism has been known as the largest service industry in the world in terms of income, so that its growth has led to a lot of social and economic changes. The tourism industry is considered as one of the pillars of economic development in the postmodern period, that plays an important role in the economic development of societies and is one of the most important components of sustainable income. The development of the tourism industry for developing countries, which have encountered with problems such as high unemployment rate, limitation of currency resources and single-product economy, has great importance. On the other hand, tourism can have a great effect on national production and employment of country in the future years as a powerful economic industry. The tourism industry has been more and more considered seriously by the policy makers and planners of the country and the development of tourism industry is turning a national and universal request due to the fact that the reduction in national production and the consequent increase in unemployment as the main economic problem of the country is raised in our country. Hence, the tourism industry can be considered as an economic perspective. In this regard, the AHP-SWOT technique was used in order to identify the effective factors, internal accelerators and retardants (strengths and weaknesses) and the external accelerators and retardants (opportunities and threats) of the tourism development of the District 12 of Tehran and the presentation of scientific and practical strategies and solutions in regard of tourism development. Quantitative research models output indicates that the final score of the internal factors evaluation is 3.48 and the final score related to the external factors evaluation is 3.48. Therefore, considering these outputs, acceptable strategies for planning and strategic management of tourism development in the district 12 according to the placement in the first quarter of the internal and external matrix, are aggressive strategies. Therefore, the strategies of tourism development and tourism attraction in this district should be developed in such a way that seek to fix the weaknesses, eliminate the threats to the district and, with the comprehensive and strategic planning approach take appropriate measures and strategies in order to optimize the current situation and organize the tourism industry in this district. .
Bahrami et al., Rahmatollah (2011). Strategic Planning of Rural Tourism Development (Case Study: Rural Areas of Kurdistan Province), Two Quarterly Journal of Urban Ecology, Second Year, No 3, Spring and Summer.
Bahrami, Rahmatollah (2010). Study of the capabilities and bottlenecks of rural tourism development in Kurdistan province; Proceedings of the Fourth International Congress of Geographers of the Islamic World; -Iran-Zahedan
Behrouz, Aref (2013). Examining of the weaknesses, strengths, opportunities and threats of the tourism industry in Iran by influencing national production and employment with SWOT technique. The first national electronic conference on Iran's economic prospects with the support of national production, December 28.
Ebrahimzadeh, Isa; Abdollah Aghasizadeh (2011). The effect of Chabahar Free Zone on tourism development in its sphere of influence using regression and test, T-test; Geography and Development Magazine. No. 21 Sistan and Balochestan University.
Ebrahimzadeh Isa ,et al., (2012). An Analysis of Tourism Development Planning in Lorestan Using the Swot Model, Land Use, Fourth Year, No 6, Spring and Summer, pp. 101-124
Ebrahimzadeh Isa, et al., (2011). Strategic planning of tourism development, with emphasis on religious tourism (Case Study: Qom city); Human Geography Research, No. 76, Summer 2011; 115-141
Gati, Vitalia and Mazlo Luciano (1996). Tourism Sciences, Translator Mohammad Dabbagh, Tehran, Cultural Institute of Samen Al-Aemeh
Ghafari Seyyed Amin, Shafighi Sirous and Salehi Negin (2010). Evaluation of Urban Land Use Adaptation Using Fuzzy Multi-criteria Decision Making Model, Urban and Regional Studies Studies, Vol. 1, No. 4, pp. 76-59.
Gholizadeh, Mohammad Reza (2010). Providing an Integrated Model for Exploring the Market for the Tourism Industry Using the A'WOT Approach (Case Study; Gilan Province), Ma Thesis. Business Administration. Rasht Azad University
Hadiani et al., Zohreh (2012). Strategic planning of tourism development based on Swot's analysis (Case study: Shiraz city); Geography and Environmental Planning, Year 23, Issue 47, no3, Autumn
Hall Prentice, Edition. Stephan F.,(1994). Witt and Luie Management Handbook, Secon
Hoden Andrew(2000). Environment and Tourism, Routledge Published, london.
Holjevac, A. I., (2003). A Vision of Tourism and the Hotel Industry in the 21st Century, Hospitality Management, Vol. 22.
Informing center of 12th District of Tehran, (2016).
Iran Cultural Heritage and Handicrafts and Tourism Organization (2011). The statistics of tourists entering Iran.
Kangas. J, Kurtila. M, Kajanus. M, Kangas. A(2003). Evaluating the management strategies of a forestland estate-the S-O-S approach, Journal of Environmental Management.
Kazemi, Mahdi (2010) .Tourism Management, Fourth Edition. Tehran. Samt Publication.
Kazemi Mahdi , et al (2013). Development and Selection of Tourism Development Strategy of Lorestan Province Based on SWOT Analysis and Quantitative Strategic Planning Matrix; Geography and Development No. 32, Autumn 2013.
Ko, D.W. & W.P. Stewart,(2002). "A Structural Equation Model of Residents’ Attitudes for Tourism Development", Tourism Management, 23(5), Pp521-530.
Land Burg, M, Donald, and M. Krishna Morti and Mike H. (2004). Tourism Economics, Translator Mohammad Reza Farzin, Tehran, Bazargani Publishing First Printing.
Lankford, S.V. & D.R. Howard,(1994). "Developing a Tourism Impact Attitude Scale", Annals of Tourism Research, 21(1), Pp. 121-139.
Madhooshi, Mehrdad and Nader Naserpour (2003). Evaluation of Barriers to Tourism Development in Lorestan , Journal of Business Studies, no. 28, pp. 25-58.
Mohseni, Reza Ali (2009). Sustainable Tourism, Journal of Geographic Space. Ninth year No. 28 Azad University of Ahar Branch
Momeni, Mostafa (2007). Development of Urbanization and Tourism Industry in Iran (from Concept to Strategy). Armed Forces Organization. First Edition. Tehran. 194 pages
Mosaie, Meysam (2004). Estimation of the Function of Tourism Demand in Iran, Journal of Research on the Commerce, No. 32, p. 225-244.
Mosallie Mohammad Reza (2007). Strategic Planning Approach to Organizational Excellence, Management Magazine, No. 39
Movahed, Ali (2007). Urban Tourism, Ahvaz, Shahid Chamran University Publication, First Edition.
Rahnamaie Mohammad Taqi , et al (2011). The Role of the Cultural and Historical Axes of dstrict 12 in the Development of Tourism in Tehran; Journal of Research on New Attitudes in Human Geography - Third Year, No. 4, Autumn.
Ranjbarian, Bahram (2009). Tourism Recognition, Chahar bagh Publishing , Isfahan.
Roknodin Eftekhari, Abdolreza and Mahdavi Davod (2006). Rural Tourism Development Strategies in Lavasan Village Using SWOT Model; Journal of Educational Sciences, . 10 year, No. 45.
Taghvaie, Masoud et al. (2010). Examining and analysis of tourist spaces of Tabriz city in order to plan tourism in it, Journal of Geography and Programming; Tabriz University. 15 year, No. 33, Autumn.
UNWTO, (2007). "Sustainable development of tourism in deserts"
Wala, Françoa and Bicheril, Junel (2005), International Tourism, Trade in the 3rd Mill, Translation by Mohammad Mehdi Kettabi, Amir Kabir Publications.
Weaver, David and Oppermann,Martin ( 2000), Tourism Management, Wiley.
World Tourism Organization (2000), National and Regional Tourism Planning, translation by Dr. Mahmoud Abdolahanzadeh, Office of Cultural Research.
Zanjir-chi Seyyed Mahmoud, (2011). Fuzzy Analytical Hierarchy Process Analysis; Sanei Publication, First publication.
