The Impact of English Speaking Proficiency of Hotel's Staff on Attacting Tourists in Qeshm Island
محورهای موضوعی : Geography and tourism planning, geography and urban planning, urban planning, architecture, geography and rural planning, political geographyShahram Afraz 1 , Abolghasem Alipour 2
1 - Department of English Language, Qeshm Branch, Islamic Azad University, Qeshm, Iran Corresponding author: Shahram Afraz
2 - M.A. In TEFL, Institute of Higher Education of Qeshm, Qeshm, Iran
کلید واژه:
چکیده مقاله :
The hotel industry in Qeshm Island is rapidly expanding. An important component in the hotel industry is the human resource. Tourists do not just come for the facilities and attractions, they want to be treated right and well and that is why a good command of the English language is always regarded as an asset for personnel in the tourism industry. This study was conducted to study and analyze the impact of one of the English skills, i.e., speaking of staff in hotels on attracting tourist in Qeshm Island. In order to so, data was collected from 25 foreign tourists in a hotel as Marina Hotel, regarding their expectations and perceptions of their stay about personal qualities of the hotels’ staff in different positions. The results obtained from the expectations of the guests indicated that the role and importance of the ‘English language proficiency’ in the tourism industry is relative to job function. ‘English language proficiency’ is more expected from those who often come into direct face-to-face contact with hotel guests such as the reception staff and it is more expected for the hotel management personnel as well. For other hotel staff, such as food & beverage and housekeeping staff, other qualities are expected more than ‘English language proficiency’ by hotel guests.
Awadzi, W., & Panda, D. (2007). Relationship Marketing in the tourism Industry: towards an integrated modle for research. Cosortium Journal of Hospitality and Tourism, 12(1), 47-56.
Bailey, K. M. (2003). Speaking. In Nunan, David (Editor), Practical English Language Teaching. (Page 47-66).
Chi, C. G., & Qu, H. (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism Management, 29, 624- 636.
Canale, M. (1984), On some theoretical frameworks for language proficiency. In C. Rivera (Ed.), Language proficiency and academic achievement. Avon, England: Multilingual Matters Ltd.
Council of Chief State School Officers (1992). Recommendations for Improving the Assessment and Monitoring of Students with Limited English Proficiency. Alexandria, VA: Council of Chief State School Officers, Weber Design.
Karsono, Puguh. (2014). Using Pictures in Improving the Speaking Ability of the Grade Eight- -A Students of SMP Negeri 1 Anggana. Dinamika Ilmu, Vol 14 No 2, 2014
Iftanti, Erna. (2015). Investigating Inspiring English Lecturers in a Faith-Based Educational Institution: EFL Learners’ Perception. Dinamika Ilmu, Vol. 15 No. 2, 2015
Leslie, D. (2001), “Urban Regeneration and Glasgow's Galleries with Particular Reference to The Burrell Collection” in G. Richards (ed.) Cultural Attractions and European Tourism, CABI, Wallingford.
M. Smith and D. Irvine, "The Power of Fairmont Hotels and Resorts' Strategic Employee Recognition Program," Workspan 52(8) (2009): 28-32.
Pilipson, S. (1996). A review of data-driven market segmentation in tourism. Journal of Travel & Tourism Marketing, 12(1), 1-22.
Singapore: McGraw-Hill. Fauzan, Umar. (2014). The Use of Improvisation technique to improve the Speaking ability of EFL students. DINAMIKA ILMU. Vol. 14 No. 2, 2014
Ulibarri, D., Spencer, M., & Rivas, G. (1981). Language proficiency and academic achievement: A study of language proficiency tests and their relationship to school ratings as predictors of academic achievement. NABE Journal, Vol. V, No. 3, Spring.
Tourism Malaysia, (2006), retrieved March 9, 2007 from http://www.tourism.gov.my.
Weaver, D. (2006). Sustainable tourism. Oxford: Elsevier Butterworth-Heinemann
