The Analysis of Intensive Distribution Approach

محورهای موضوعی : Business Strategy

Ali Hosseinpour ¹ (Department of Management, Allameh Tabatabaii University, Tehran, Iran)

تاریخ دریافت : 1396/07/23 تاریخ پذیرش : 1397/02/14 تاریخ انتشار : 1397/01/12

کلید واژه: Distribution, Channel, Intensive, Selective, Exclusive,

چکیده مقاله :

Distribution is a tool for creating a competitive advantage. In choosing the distribution method, costs should be taken into account. In this research I will explain distribution channels that include intensive distribution, selective distribution and exclusive distribution. Exactly, the intensive distribution as the one of the main distribution channels will be explained. Also the advantages and disadvantages of each channel of distribution and their usages and the condition that they are used will be clarified.