شناسایی عوامل مؤثر بر مزایای ادراک شده تجارت اجتماعی مشتریان زن خرده فروشی‌های آنلاین
محورهای موضوعی : مدیریت
منیره قهرمانی شهرکی
1
,
سهیلا زرین جوی الوار
2
,
نرگس ابراهیمی
3
1 - دانشگاه آزاد اسلامی واحد آبادان، گروه مدیریت بازرگانی، آبادان، ایران.
2 - دانشگاه آزاد اسلامی واحد آبادان، گروه مدیریت بازرگانی، آبادان، ایران.
3 - دانشگاه آزاد اسلامی واحد آبادان، گروه مدیریت بازرگانی، آبادان، ایران.
کلید واژه: مزایای ادراک‌شده, مشتریان زن خرده فروشی‌های آنلاین, تجارت اجتماعی,
چکیده مقاله :
هدف پژوهش حاضر شناسایی عوامل مؤثر بر مزایای ادراک شده تجارت اجتماعی مشتریان زن خرده‌فروشی‌های آنلاین بود. جامعه مورد بررسی کلیه آثار علمی مرتبط با مبانی و ابعاد مزایای ادراک‌شده تجارت اجتماعی مشتریان زن خرده‌فروشی آنلاین بودند؛ که مشتمل بر 50 مقاله بازیابی از مقالات علمی داخلی و خارجی از سال 2000 تا 2021 بود. از این میان تعداد 30 مورد به‌عنوان نمونه انتخاب شدند. طرح پژوهش توصیفی- تحلیلی است. برای جمع‌آوری اطلاعات از روش کتابخانه استفاده شد که با مراجعه به کتاب‌های تألیف شده و ترجمه شده، فیش برداری‌های لازم انجام شد و مقالاتی که بیشترین هم‌خوانی و نزدیکی محتوایی را از نظر موضوع پژوهش، واژگان‌کلیدی و مدل را داشتند مورد مطالعه قرار گرفتند. درنهایت نتایج نشان داد مهم‌ترین عوامل مؤثر بر مزایای ادراک شده در هفت بعد است که شامل؛ انگیزش، تمایل کمک به اطلاعات تجارت اجتماعی، رفتار مشارکت تجارت اجتماعی، ابعاد تجارت اجتماعی، متغیرها و عوامل زمینه ساز اعتماد و رفتار به اشتراک گذاری، فاکتورهای تعامل اجتماعی و فردی و در نهایت جنسیت می‌باشند.
The present study aimed to identify the factors affecting the perceived benefits of social commerce for female online retail customers. The study population was all scientific works related to the principles and dimensions of perceived benefits of social commerce of female online retail customers which included 50 retrieval domestic and foreign scientific articles from 2000 to 2021. 30 articles of the mentioned articles were selected as sample. The research was designed as descriptive analytic one. To collect data library method was utilized. By referring to the translated and authored books the necessary note taking on index cards was done and the articles which had the most content concordance and similarity; concerning the subject, key words and the model were reviewed. Finally, the findings showed that the most important factors affecting the perceived benefits were categorized in seven dimensions which included; motivation, willingness to contribute to social business information, social business participation behavior, dimensions of social business, variables and underlying factors of trust and sharing behavior, factors of social and individual interaction and finally gender.
Abed, S. (2018). An empirical examination of Instagram as an s-commerce channel. Journal o f Advances in Management Research, 15(2), 146-160. DOI: 10.1108/JAMR-05-2017-0057
Alalwan, A- A., Rana, N- P., Dwivedi, Y. K., & Algharabat, R. (2017). Social media in marketing: A review and analysis of the existing literature. Telematics and Informatics, 34(7), 1177-1190. URL: https://doi.org/10.1016/j.tele.2017.05.008
Almadhoun, N- M., Durai Dominic, P. D., & Woon, L. F. (2011). Perceived security, privacy, and trust concerns within Social Networking Sites: The role of Information sharing and relationships development in the Malaysian Higher Education Institutions’ marketing. IEEE International Conference on Control System, Computing and Engineering, Penang, 25-27(1), 426-431. URL: URL: 10.1109/ICCSCE.2011.6190564
Amiri, H., & Ahmadian, A. (2017). The effect of electronic banking on the profitability of the banking network. Quarterly Journal of Strategic and MacroPolicies,FourthYear, 16(1), 69-92.[Persian]
Behzadi Nasab,S., Andrewage, L., & Alboneimi, E. (2021). Designing a social media marketing model for chain stores based on brand equity from a consumer perspective.BusinessManagement,13(50), 112-129. [Persian] URL: https://civilica.com/doc/1251418/
Bai, Y., Yao, Z., & Dou, Y. F. (2015). Effect of social commerce factors on user purchase behavior: An empirical investingation from renren. International Journal of Information Management, 35(5), 538-550. DOI: 10.1016/j.ijinfomgt.2015.04.011
Chatterjee, S., & Kumar, A. K. (2020). Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India. International Journal of Information Management, 53(1), 102-103. DOI: 10.1016/j.ijinfomgt.2020.102103
Chen, J., & Shen, X. L. (2015). Consumer’s decisions in social commerce context: An empirical investigation. Decision Support System, 79(1), 55-64. DOI: 10.1016/j.dss.2015.07.012
Cheung, M. L., Pires, G., & Rosenberger, P. J. (2020). The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge. Asia Pacific Journal of Marketing and Logistics, 32(3), 26-35. DOI: 108/APJML-04-2019-0262
Choi, I., Park, H., & Kim, J. K. (2015). The relationship between motivation and information sharing about products and services on Facebook. Behaviour & Information Technology, 34(9), 858–868. URL: https://doi.org/10.1080/0144929X.2014.988177
Dashti, M., Industrial, A., & Rezaei Dolatabadi, H. (2017). Designing a model of factors affecting customer participation in social business with an approach to stimulus-living- response model. Journal of Modern Marketing Research, 7(2), 17- 42 .[Persian] URL: https://nmrj.ui.ac.ir/article_21796.html
Dwyer, C., Hiltz, S., & Passerini, K. (2007). Trust and privacy concern within social networking sites A comparison of Facebook and MySpace. Proceedings of the Thirteenth Americas Conference on Information Systems, Keystone, 9(12), 1-14. URL: https://www.researchgate.net/publication/220889809
Eagly, A. H. (2013). Sex differences in social behavior: A social-role interpretation Psychology Press. New York: Lawrence Erlbaum. 190 pages. URL: https://doi.org/10.4324/9780203781906
Gupta, A., & Dhami, A. (2015). Measuring the impact of security, trust and privacy in information sharing: A study on social. Journal of Direct, Data and Digital Marketing practic, 17(1), 43-53. URL: http://dx.doi.org/10.1057/dddmp.2015.32
Haidarzadeh, K., & Kaini, A. A. (2017). Marketing of store sales (retail.). Tehran: Publishing Science. [ Persian] URL: https://www.gisoom.com/book/11354307
Hajli, N. (2015). Social commerce constructs and consumer's intention to buy. International Journal of Information Management, 35(2), 183-191. URL: https://doi.org/10.1016/j.ijinfomgt.2014.12.005
Ha, H. Y., John, J., & Chang, Y. K. (2016). Temporal effects of information from social network on online behaviour: The role of cognitive and affective trust. Internet Research, 26(1), 213-235. DOI: https://doi.org/10.1108/IntR-03-2014-0084
Jafari, S. M. B., Habibi, P. S., & Mohammadi Dorbash, Z. (2018). The effect of social business characteristics on trust and willingness to participate. Journal of Business Management, 10(4), 777-794. (in Persian) DOI: 10.22059/jibm.2018.249527.2905
Karampour, A., Vali, A., & Mohseni, Q. (2020). Explaining the Customer Behavioral Intention Model Based on the Dimensions of Social Business with Emphasis on User Trust (Case Study: Telegram Social Network). Management and Entrepreneurship Studies, 6(31), 26-31. [Persian] URL: http://noo.rs/h7TN7
Kazemi,M.,Vahidi Motlagh, T., Vahidi Motlagh, S. (2014). Investigating the impact of influential factors on knowledge sharing in iran's virtual communities. Public Management Research, 7(21), 107-128. [Persian] URL: http://ensani.ir/fa/article/author/159733
Kapoor, K. K., Tamilmani, K., Rana, N. P., Patil, P., Dwivedi, Y. K., & Nerur, S. (2018). Advances in social media research: Past, present and future. Information Systems Frontiers, 20(3), 531–558. URL: https://www.researchgate.net/publication/320882912
Ke, W., & Zhang, P. (2010). The effects of extrinsic motivations and satisfaction in open source software development. Journal of the Association for Information Systems, 11(12), 786-808. URL: http://dx.doi.org/10.17705/1jais.00251
Liou, D-K.,Chih,W-H., Hsu, L-C.,&Huang,C-Y.(2015). Investigating information sharing behavior: the mediating roles of the desire to share information in virtual communities. Information System and e-Business Management, 14(2), 187-216. DOI: 10.1007/s10257-015-0279-2
Lin, S.-W. (2012). The effects of motivations, trust, and privacy concern in social networking. Service Business, 6(4), 411-424. URL: https://ideas.repec.org/a/spr/svcbiz/v6y2012i4p411-424.html
Luo, Y., & Ye, Q. (2019). Understanding consumers’ loyalty to an online outshopping platform: The role of social capital and perceived value. Sustainability, 11(19), 53-71. URL: https://doi.org/10.3390/su11195371
Maia, C., Lunardi, G., Longaray, A., & Munhoz, P. (2018). Factors and characteristics that influence consumers’ participation in social commerce. Revista de Gestão, 25(2), 194-211. URL: https://doi.org/10.1108/REGE-03-2018-031
Malik, A., Hiekkanen, K., & Nieminen, M. (2016). Privacy and trust in Facebook photo sharing: age and gender differences. Program, 50(4), 462-480. URL:10.1108/PROG-02-2016-0012
Ng, C. S. P. (2013). Intention to purchase on social commerce websites across cultures: A cross-regional study. Information & Management, 50(8), 609-620. URL: 10.1016/j.im.2013.08.002
Laura, L-P., Raul, P. l., & Yolanda, P. R. (2020). How situational circumstances modify the effects of frontline employees’ competences on customer satisfaction with the store. Journal of Retailing and Consumer Services, Elsevier, 52(C), 101905. URL: https://doi.org/10.1016/j.jretconser.2019.101905
Rousta, A., & Vabtahai, A .(2017). Consumer behavior. Tehran: Sargol Publishing. [Persian] URL: https//www.gisoom.com/book/1395355
Ryan, R. M., & Deci, E. L. (2000). Self-determination theory and the facilitation of intrinsic motivation, social development,and well-being. The American Psychologist, 55(1), 68–78. URL: https://doi.org/10.1037/0003-066X.55.1.68
Shin, D. H. (2010). The effects of trust, security and privacy in social networking: A security-based approach to understand the pattern of adoption. Interacting with computers, 22(5), 428-438. URL: https://doi.org/10.1016/j.intcom.2010.05.001
Salehan, M., Kim, D. J.,& Koo, C.( 2016). A study of the effect of social trust, trust in social networking services, and sharing attitude, on two dimensions of personal information sharing behavior. The Journal of Supercomputing, 74(8), 3596-3619. URL: https://doi.org/10.1007/s11227-016-1790-z
Sukhu, A., Zhang ,T., & Bilgihan, A. (2015). Factors influencing information-sharing behaviors in social networking Sites. Services Marketing Quarterly, 36(4), 317-334. URL: http://dx.doi.org/10.1080/15332969.2015.1076697
Taghi Pourian, M. J., Kathiri, S., & Shakiba, A. (2020). The effect of social factors on customers' intention to buy on social networks through trust in the seller and the product. Marketing Management, 15(48), 33-45. [Persian] URL:https://jomm.srbiau.ac.ir/article_16648.html
Venkatesh, V., & Davis, F. D. (2000). A theoretical xtension of the, Technology acceptance model: Four longitudinal field studies. Management Science, 46(2), 186-204. URL: http://dx.doi.org/10.1287/mnsc.46.2.186.11926
Wang, X., Lin, X., & Spencer, M. K. (2019). Exploring the effects of extrinsic motivation on consumer behaviors in social commerce: Revealing consumers’ perceptions of social commerce benefits. International Journal of Information Management, 45(1), 173-175. URL: http://dx.doi.org/10.1016/j.ijinfomgt.2018.11.010
_||_
