مقوله شناسی توسعه محصول جدید با استفاده از تحلیل محتوا
محورهای موضوعی :
مدیریت صنعتی
Hasan Dehghan Dehnavi
1
(Associate Professor of Industrial Management, Department of Management, Yazd Branch, Islamic Azad University Yazd, iran)
Mohammad Nasirian
2
(PhD Student of Industrial Management, Department of Management, Yazd Branch, Islamic Azad University Yazd, Iran)
تاریخ دریافت : 1397/09/27
تاریخ پذیرش : 1398/02/04
تاریخ انتشار : 1398/03/01
کلید واژه:
صنایع غذایی,
تحلیل محتوای مقوله‌ای,
Maxqda,
تحقیق کیفی,
توسعه محصول جدید,
چکیده مقاله :
بسیاری از تولید کنندگان برای انجام موفق فرایند توسعه محصول جدید خود با چالش مواجه هستند. این چالش عموماً طبیعی است اما پاسخ قطعی و مشخص برای آن وجود ندارد. چرا که هر خوشه صنعتی، هر بازار، هر سیستم تولید، هر جامعه و هر سطحی شرایط خاص خود را دارد. لذا می‌بایست برای هر مجموعه تولیدی و شاید هر شرکت منحصر به فرد، الگوی خاص را در نظر گرفت. این الگوها می‌توانند از نظر ماهیت و نوع عناصر با یکدیگر مشابه باشند اما از نظر کیفیت عناصر و عملکرد کاملاً متفاوت باشند. به همین منظور در این مقاله به نتایج شناسایی مؤلفه‌های توسعه محصول جدید، خاصه در صنایع غذایی استان فارس، ارائه شده است. پژوهش مربوطه یک تحقیق کیفی از نوع تحلیل محتوا است که در ابتدا سنجه‌های مؤثر در فرایند توسعه محصول جدید از طریق بازنگری جامع ادبیات استخراج و سپس بر اساس نظر 11 خبره در قالب مصاحبههای نیمه هدایت شده مورد ارزیابی و اصلاح قرار گرفت. سپس در فرایند شش مرحله‌ای تحلیل محتوا با رویکرد مقوله‌ای با استفاده از نرم افزار MAXQDA تجزیه و تحلیل شد. نتایج نشان می‌دهد که چهار مؤلفه اصلی توسعه محصول جدید در صنایع غذایی را تحت تأثیر قرار می‌دهد: توسعه فنی، توسعه مفهومی، توسعه بازار و توسعه منابع. این چهار مؤلفه از 13 مؤلفه فرعی، 34 کد گزینشی و نهایتاً 73 کد اولیه به دست آمده است. بر این اساس توصیه می‌شود هر نوع توسعه محصول در صنایع غذایی استان فارش با در نظر گرفتن تمامی ابعاد این مجموعه صورت گیرد.
چکیده انگلیسی:
Many manufacturers are confronted with the challenge of successfully implementing their new product development process. This challenge is generally normal, but there is no definite answer. Because every industrial cluster, every market, every production system, every society and every level has its own particular conditions. Therefore, a specific pattern should be considered for each production set, and perhaps for each unique company. These patterns can be similar in nature and type of elements, but they are completely different in terms of the quality of elements and function. For this purpose, in this paper, the results of identifying the components of new product development, especially in the food industry of Fars province, are presented. This research is a qualitative research of content analysis that initially extracted the measures in the process of development of the new product through comprehensive literature review and then was evaluated and corrected based on the opinion of 11 experts in the form of semi-directed interviews.Then, in a six-step process, content analysis was analyzed using the MAXQDA software using a categorization approach. The results show that the four main factors affecting the development of new products in the food industry are: technical development, conceptual development, market development and resource development. These four components are derived from 13 sub-components, 34 selective codes and finally 73 primary codes. Accordingly, it is recommended that any kind of product development in the food industry of the province, taking into account all aspects of this complex, is made.
منابع و مأخذ:
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Azizi, Sh., Gharacheh, M., Sattar. (2014). A Model for Explaining Factors Affecting Brand Performance in the Food Industry. Journal of Commercial Management, 3 (10), 115-126.
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Exari, Mohammad Hossein, Hosseini, Mehrdad, Khums, Abbas. (2017). Evaluation and Prioritization of the Key Factors of New Product Development, Journal of Industrial Technology Development, 15(29), 27-40.
Hashemi, Seyyed Mojtab and Kasai, Masoud. (2017). Evaluation and Selection of a Basis for New Product Development Projects, Quarterly Industrial Management Studies, 15(47), 23-43.
Hatami Nasab, Seyyed Hassan; Zanjirchi, Seyed Mahmoud. (2011). The Role of Infrastructure and Process of Knowledge Management in the Awakening of the Country's Textile Industry. Journal of Industrial Management Outlook, 1(1), 1-11.
Ismail Pour, R., Dostdar, M., Soltani, Sh. (2017). The role of corporate social responsibility in the decision to buy saturated food companies from food companies. Journal of Business Management, 6 (4), 687-708.
Jacobsen, L. F., Grunert, K. G., Søndergaard, H. A., Steenbekkers, B., Dekker, M., & Lähteenmäki, L. (2014). Improving internal communication between marketing and technology functions for successful new food product development. Trends in Food Science & Technology, 37(2), 106-114.
Jafari Khanshir, Saeed; Radfar Reza and Hassanvi, Reza. (2012). Explaining Technology Management Functions in New Product Development Using Fuzzy Analytical Hierarchy Process, Innovation Management, 1 (1), 41-60.
Jifeng Mu, Gang Peng, Yi Tan, (2007). New product development in Chinese SMEs: Key success factors from a managerial perspective", International Journal of Emerging Markets, 2 (2), 123-143.
Keramati, Abbas, Naha, Hasan; Banan, Behdad; Mujer, Navid and Ali Derakhshani. (2002). Ranking of IT Supplements in Development Processes of a New Product Using Intelligent Models, Industrial Engineering Journal, 44 (1), 75-88.
Kim, B. & Kim, J.(2018), Structural factors of NPD (new product development) team for manufacturability, International Journal of Project Management, (27)7, 690-702.
Langerak, F. & Hultink, E.J. (2015). The Impact of New Product Development Acceleration Approaches on Speed and Profitability: Lessons for Pioneers and Fast Followers, Ieee Transactions On Engineering Management, 52(1), 30-42.
Lynn, G.S., Abel, K.D., Valentine, W.S. & Wright, R.C. (1999). Key Factors in Increasing Speed to Market and Improving New Product Success Rates, Industrial Marketing Management, 28(4), 319-326.
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Morgan, R. E., & Berthon, P. (2018). Market orientation, generative learning, and innovation strategy and business performance inter-relationships in bioscience firms. Journal of Management Studies, 45(8), 1329–1353.
O'Cass, A., Heirati, N. & Viet Ngo, L. (2014). Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas, Industrial Marketing Management 3 (1), 121-136.
Peng, D. X., Schroeder, R. G., & Shah, R. (2012). Linking routines to operations capabilities: A new perspective. Journal of Operations Management, 26(6), 730–748.
Radfar, Reza; Khamseh, Abbas; Sarafaraz; Ali; Sarafaraz, Dawood. (2016). The Need to Address the Development of New Products and the Role of Innovation, R & D and Technology, Technology Growth 5 (18), 22-30.
Rahmani Meybodi, Farahnaz; Zare Ahmadabadi, Habib. (2017). Development of new sesame products, an analysis of product and process quality characteristics using QFD and DEAT methods, journal of business management, 9(2), 295-316.
Rashidai, A., Rezvani, H. R. (2017). The study of the most important internal and external factors affecting the yield of new crop products in the food industry. New Marketing Research, 3 (3), 39.58.
Saeeda Ardakani, Saeed, Zare Ahmadabadi, Habib, Taleifar, Reza; HatamiNasab, Seyyed Hassan. (2010). Analysis of the factors affecting the success of the development of new products in small and medium enterprises (case study: selected food and beverage industries of Fars province), Production management and Operations, 1, 53-69.
Sarmad Saeedi Soheil & Mamaghani, Alireza. (2008). Identification and ranking of the key factors affecting the development of new products in the Saipa automobile group with the AHP approach, Journal of Pazhuheshgar, 7 (19), 1088-103.
Seyed Hosseini, S. M., Iranban, S. C. (2016). The strategy of developing new product approaches and findings. Journal of Management Knowledge, 17 (1), 81-105.
Sheng, S., Zheng Zhou, K. & Lessassy, L. (2016). NPD speed vs. innovativeness: The contingent impact of institutional and market environments, Journal of Business Research, 66, 2355–2362.
Soltani, Gholamreza; Pooya, Alireza; Kazemi, Mostafa, Naji Azimi, Zahra. (2016). The prediction of the success of the development of a new product using the combination of factor analysis and artificial neural network, productivity management, 10 (37), 127-155.
Soltani, S., Ramazanpour, A., Noepasnad, S. M. (2015). Investigating the development of a new product and its relationship with competitive advantage (case study: selected food industries in East Azarbaijan province). Commercial Reviews, (63), 86-92
Soltani, Sanaz; Ramazanpour and Ismailpour, Seyyed Mohammad. (2014). Study of New Product Development and its Relationship with Competitiveness, Commercial Reviews, 63, 1-14.
Sun, H., & Wing, W. C. (2005). Critical success factors for new product development in the Hong Kong toy industry, Technovation. 25, 293-303.
Suwannaporn, P., & Speece, M. W. (2010). Assessing new product development success factors in the Thai food industry, British Food Journal, 112(4), 364-386.
Talebi, Kambiz and Reza Kachwai. (2011), Identify Key Management Factors in the Success of New Product Development Projects in Small and Medium Business Countries, New Economy and Business, 23, 24, 49-66.
Talibi, Kambiz; Salimi Turkmani, Mahdi and Hadi Zare. (2005). Identification and Prioritization of the Fundamentals of Success in the Development of New Product in Small and Medium Businesses Based in Tehran's Science and Technology Parks, Journal of Economics and Business Novin, 19-20, 83-100.
Verworn, B. (2009). A structural equation model of the impact of the fuzzy front end on the success of new product development, Research Policy 38, 1571–1581.
Wang, W-P. (2018). Evaluating new product development performance by fuzzy linguistic computing, Expert Systems with Applications, 36, 9759–9766.
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Ali Ahmadi, Alireza; Fakri, Roxana; Fathian, Mohammad. (2009). Determining the Factors Affecting Agility of the New Product Development Process Using the Principal Component Analysis (Case Study of Iran's Manufacturing Industries), Tomorrow's Management: 8 (21), 34-42.
Azizi, Sh., Gharacheh, M., Sattar. (2014). A Model for Explaining Factors Affecting Brand Performance in the Food Industry. Journal of Commercial Management, 3 (10), 115-126.
Balachandra, R., Friar, J.H. (2007). Factors for success in R&D projects and new product innovation: a contextual framework. IEEE Transactions on Engineering Management, 44 (3), 276-87.
Collins, O. (2016). Market-oriented new product development of health promoting foods for the ageing population. PhD Thesis, University College Cork.
Cooper, R. G. (2005), Product leadership: Pathways to profitable innovation. New York, NY, USA: Perseus Publishing.
Cooper, R. G., Edgett, S. J., & Kleinschmidt, E. J. (2002). New product development best practices study: What distinguishes the top performers? Houston, USA: American Productivity & Quality Center.
Costa, A. I. & Jongen, W. M. F. (2016). New insights into consumer-led food product development. Trends in Food Science & Technology, 17(8), 457-465.
Destan Kandemir, Roger Calantone, Rosanna Garcia, (2006). An exploration of organizational factors in new product development success, Journal of Business & Industrial Marketing, 21(5), 300- 310.
Exari, Mohammad Hossein, Hosseini, Mehrdad, Khums, Abbas. (2017). Evaluation and Prioritization of the Key Factors of New Product Development, Journal of Industrial Technology Development, 15(29), 27-40.
Hashemi, Seyyed Mojtab and Kasai, Masoud. (2017). Evaluation and Selection of a Basis for New Product Development Projects, Quarterly Industrial Management Studies, 15(47), 23-43.
Hatami Nasab, Seyyed Hassan; Zanjirchi, Seyed Mahmoud. (2011). The Role of Infrastructure and Process of Knowledge Management in the Awakening of the Country's Textile Industry. Journal of Industrial Management Outlook, 1(1), 1-11.
Ismail Pour, R., Dostdar, M., Soltani, Sh. (2017). The role of corporate social responsibility in the decision to buy saturated food companies from food companies. Journal of Business Management, 6 (4), 687-708.
Jacobsen, L. F., Grunert, K. G., Søndergaard, H. A., Steenbekkers, B., Dekker, M., & Lähteenmäki, L. (2014). Improving internal communication between marketing and technology functions for successful new food product development. Trends in Food Science & Technology, 37(2), 106-114.
Jafari Khanshir, Saeed; Radfar Reza and Hassanvi, Reza. (2012). Explaining Technology Management Functions in New Product Development Using Fuzzy Analytical Hierarchy Process, Innovation Management, 1 (1), 41-60.
Jifeng Mu, Gang Peng, Yi Tan, (2007). New product development in Chinese SMEs: Key success factors from a managerial perspective", International Journal of Emerging Markets, 2 (2), 123-143.
Keramati, Abbas, Naha, Hasan; Banan, Behdad; Mujer, Navid and Ali Derakhshani. (2002). Ranking of IT Supplements in Development Processes of a New Product Using Intelligent Models, Industrial Engineering Journal, 44 (1), 75-88.
Kim, B. & Kim, J.(2018), Structural factors of NPD (new product development) team for manufacturability, International Journal of Project Management, (27)7, 690-702.
Langerak, F. & Hultink, E.J. (2015). The Impact of New Product Development Acceleration Approaches on Speed and Profitability: Lessons for Pioneers and Fast Followers, Ieee Transactions On Engineering Management, 52(1), 30-42.
Lynn, G.S., Abel, K.D., Valentine, W.S. & Wright, R.C. (1999). Key Factors in Increasing Speed to Market and Improving New Product Success Rates, Industrial Marketing Management, 28(4), 319-326.
Mamaghani, Alireza; Saramad Saeedi, Soheil; Kabaran Zaddad, Mohammad Reza. (2011). Identification and ranking of key factors in the development of new products in the Saipa automobile group with the AHP approach; Industrial Management Studies, 8 (20), 167- 194
Mates, G., Jundry, J., Bradish, P, (2008). Agile networking: Competeting through internet and intranets, New Jersey: Prentice Hall.
Mohammadi, Yousef, Shabani, Akram, Mansouri Mohammad Abadi, Solyman, Mohammadi, Khadijeh. (2018). The Effect of Knowledge Management Capability on New Product Development Process, Industrial Technology Development, 16 (31), 23-32.
Morgan, R. E., & Berthon, P. (2018). Market orientation, generative learning, and innovation strategy and business performance inter-relationships in bioscience firms. Journal of Management Studies, 45(8), 1329–1353.
O'Cass, A., Heirati, N. & Viet Ngo, L. (2014). Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas, Industrial Marketing Management 3 (1), 121-136.
Peng, D. X., Schroeder, R. G., & Shah, R. (2012). Linking routines to operations capabilities: A new perspective. Journal of Operations Management, 26(6), 730–748.
Radfar, Reza; Khamseh, Abbas; Sarafaraz; Ali; Sarafaraz, Dawood. (2016). The Need to Address the Development of New Products and the Role of Innovation, R & D and Technology, Technology Growth 5 (18), 22-30.
Rahmani Meybodi, Farahnaz; Zare Ahmadabadi, Habib. (2017). Development of new sesame products, an analysis of product and process quality characteristics using QFD and DEAT methods, journal of business management, 9(2), 295-316.
Rashidai, A., Rezvani, H. R. (2017). The study of the most important internal and external factors affecting the yield of new crop products in the food industry. New Marketing Research, 3 (3), 39.58.
Saeeda Ardakani, Saeed, Zare Ahmadabadi, Habib, Taleifar, Reza; HatamiNasab, Seyyed Hassan. (2010). Analysis of the factors affecting the success of the development of new products in small and medium enterprises (case study: selected food and beverage industries of Fars province), Production management and Operations, 1, 53-69.
Sarmad Saeedi Soheil & Mamaghani, Alireza. (2008). Identification and ranking of the key factors affecting the development of new products in the Saipa automobile group with the AHP approach, Journal of Pazhuheshgar, 7 (19), 1088-103.
Seyed Hosseini, S. M., Iranban, S. C. (2016). The strategy of developing new product approaches and findings. Journal of Management Knowledge, 17 (1), 81-105.
Sheng, S., Zheng Zhou, K. & Lessassy, L. (2016). NPD speed vs. innovativeness: The contingent impact of institutional and market environments, Journal of Business Research, 66, 2355–2362.
Soltani, Gholamreza; Pooya, Alireza; Kazemi, Mostafa, Naji Azimi, Zahra. (2016). The prediction of the success of the development of a new product using the combination of factor analysis and artificial neural network, productivity management, 10 (37), 127-155.
Soltani, S., Ramazanpour, A., Noepasnad, S. M. (2015). Investigating the development of a new product and its relationship with competitive advantage (case study: selected food industries in East Azarbaijan province). Commercial Reviews, (63), 86-92
Soltani, Sanaz; Ramazanpour and Ismailpour, Seyyed Mohammad. (2014). Study of New Product Development and its Relationship with Competitiveness, Commercial Reviews, 63, 1-14.
Sun, H., & Wing, W. C. (2005). Critical success factors for new product development in the Hong Kong toy industry, Technovation. 25, 293-303.
Suwannaporn, P., & Speece, M. W. (2010). Assessing new product development success factors in the Thai food industry, British Food Journal, 112(4), 364-386.
Talebi, Kambiz and Reza Kachwai. (2011), Identify Key Management Factors in the Success of New Product Development Projects in Small and Medium Business Countries, New Economy and Business, 23, 24, 49-66.
Talibi, Kambiz; Salimi Turkmani, Mahdi and Hadi Zare. (2005). Identification and Prioritization of the Fundamentals of Success in the Development of New Product in Small and Medium Businesses Based in Tehran's Science and Technology Parks, Journal of Economics and Business Novin, 19-20, 83-100.
Verworn, B. (2009). A structural equation model of the impact of the fuzzy front end on the success of new product development, Research Policy 38, 1571–1581.
Wang, W-P. (2018). Evaluating new product development performance by fuzzy linguistic computing, Expert Systems with Applications, 36, 9759–9766.
