آینده باشگاه فرهنگی ورزشی فولاد مبارکه سپاهان؛ مبتنی بر روش سناریونگاری در افق 1414
محورهای موضوعی : سایر موضوعات مرتبط با مدیریت ورزشی
امین فردوسی پور
1
(دانشجوی دکتری رشته مدیریت ورزشی، دانشکده تربیت بدنی، دانشگاه آزاد اسلامی، واحد اصفهان (خوراسگان)، اصفهان، ایران)
مهدی سلیمی
2
(دانشیار مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه اصفهان، اصفهان، ایران)
احد رضایان
3
(دکتری آینده پژوهی، پژوهشگر مرکز تحقیقات سیاست علمی کشور، دپارتمان آینده پژوهی، تهران، ایران.)
کلید واژه: باشگاه سپاهان, آینده‌پژوهی, مدیریت, فوتبال, برنامه‌ریزی سناریویی,
چکیده مقاله :
هدف: باشگاه‌های فرهنگی ورزشی یکی از مهمترین هسته‌های اصلی توسعه ورزش قهرمانی و جذب مخاطب و سرگرمی در آینده هستند. پژوهش حاضر با هدف آینده‌نگری در باشگاه فرهنگی ورزشی فولاد مبارکه سپاهان، به کشف آینده‌های محتمل پیش‌روی باشگاه و تدوین سناریوهای آن برای سال 1414 پرداخته است. روش: آینده‌نگری با رویکرد سناریونگاری براساس روش منطق شهودی صورت گرفته است. برای طراحی سناریوها از روش تحلیل پیشران‌ها و عدم‌قطعیت‌ها بر اساس الگوی هشت مرحله‌ای شوارتز استفاده شده است. مشارکت‌کنندگان پژوهش حاضر شامل 20 نفر از ذینفعان داخلی و خارجی باشگاه فرهنگی ورزشی فولاد مبارکه سپاهان بودند که براساس روش نمونه‌گیری هدفمند انتخاب شدند. گردآوری داده‌ها با مصاحبه و پرسش‌نامه‌های باز صورت گرفت. یافته ها: براساس یافته‌ها، تحلیل 18 عامل اصلی به‌دست آمده در نهایت منجر به تولید دو عدم‌قطعیت راهبردی شامل: 1. عملکرد اقتصادی باشگاه، 2.عملکرد حرفه‌ای تیم، شد که پایه و اساس ساخت دو سناریوی الف) خواب آشفته و ب) جادوی تفکر شد. نتیجه گیری: در نتیجه پیشنهاد می‌گردد به‌منظور موفقیت باشگاه فرهنگی ورزشی فولاد مبارکه سپاهان در آینده، بازبینی در طرح‌ها و برنامه‌های اقتصادی باشگاه و بازآرایی فرایندهای مدیریتی تیم، در دستور کار برنامه‌ریزان و مدیران باشگاه قرار گیرد تا باشگاه نقش بیشتری در سازگاری با آینده و ساخت آینده مطلوب داشته باشد.
Objective: Cultural and sports clubs are one of the most important cores of developing championship sports and attracting audiences and entertainment in the future. The current research aims to look into the future in Foolad Mobarakeh Sports Cultural Club of Sepahan, to discover possible futures for the club and to formulate its scenarios for 2034.Method: Foresight has been done with the approach of scenario planning based on the method of intuitive logic. To design the scenarios, the method of analyzing drivers and uncertainties based on Schwartz's eight-stage model has been used. The participants of the current research included 20 internal and external stakeholders of Foolad Mobarakeh Sepahan cultural and sports club, who were selected based on the purposeful sampling method. Data was collected through interviews and open questionnaires. Results: Based on the findings, the analysis of the 18 main factors obtained finally led to the production of two strategic uncertainties including: 1. the economic performance of the club, 2. the professional performance of the team, which is the basis for the construction of two scenarios a) Sleep confused and b) thought magic. Conclusion: As a result, it is suggested that for the success of Foolad Sepahan Sports Cultural Club in the future, "revision of the club's economic plans and programs" and "reorganization of the team's management processes" should be included in the agenda of the club's planners and managers so that the club plays a greater role in to be compatible with the future and build a favorable future.
Amoozadeh, Z., Naderian Jahromi, M., Soltanhosseini, M., Salimi, M. (2020). The Effect of Social Media Marketing on Branding Process and Consumer Behavior of Clubs of Iran Football Premier League, Sport Management Journal, 12(2), pp. 405-422.
Asadnia, A., CheshmehSohrabi, M., Shabani, A., Asemi, A., & Demneh, M. T. (2022). Future of information retrieval systems and the role of library and information science experts in their development. Journal of Librarianship and Information Science, 1-14. (in Persian)
Brooke, L. E., Gucciardi, D. F., Ntoumanis, N., & Lin, A. (2020). Qualitative investigation of perceived barriers to and enablers of sport participation for young people with first episode psychosis. Early Intervention in Psychiatry, 14(3), 293-306.
Clutterbuck, R., & Doherty, A. (2019). Organizational capacity for domestic sport for development. Journal of Sport for Development, 7(12), 16-32.
Escamilla-Fajardo, P., Núñez-Pomar, J. M., & Gómez-Tafalla, A. M. (2020). Exploring Environmental and Entrepreneurial Antecedents of Social Performance in Spanish Sports Clubs: A Symmetric and Asymmetric Approach. Sustainability, 12(10), 1-17.
Gerke, A. (2022). Strategic paradigms in professional sport. In A Research Agenda for Sport Management (pp. 129-146). Edward Elgar Publishing.
Heydari, R., kashtidar, M., shajie, K., rajabi, R. (2020). Strategic development of professional volleyball club management in Iran (Case study: Payam Mashhad Volleyball Club), Sport Management Studies, Article in press. doi: 10.22089/smrj.2020.8557.2927. (in Persian)
Izadi, F., Ahmadi, A., Charehjoo, F. (2021). Future Studies of Kurdistan Province Development: Issues and Challenges. JGS, 21 (62): 261-279. (in Persian)
Jones, I., Brown, L., & Holloway, I. (2012). Qualitative research in sport and physical activity. Sage.
Kazemipour, A., Akbari Yazdi, H., Mohammadkazemi, R., Elahi, A. (2022). Internationalization of Iran football Clubs’ Brand, Sport Management Studies, 14(71). (in Persian)
Khazaei, S., Zagami, A., Defnok, M. (2018). A comprehensive guide to the scenario wizard. Tehran: Kariz Publications. (in Persian)
Ma, Y., Chung, T., & Chin, J. H. (2020). Sports club management and social capital. Korean Journal of Sport Science, 31(2), 245-256.
Mirzaie, S., Salimi, M., Rahimi Sarshabadrani, G. (2023). Strategic foresight of entrepreneurship in Iran's sports industry, Organizational Culture Management, 21(1), pp. 61-74.
Mousavi, Mi., Kohaki, Sadat, F. (2016). Future research in land development (a look at the use of Mic-Mac and Scenario Wizard software). Urmia: Urmia University Press. (in Persian)
Naimo J. (2014). Ethics and the Art of Sport Governance. Howard Harris (ed.) Achieving Ethical Excellence (Research in Ethical Issues in Organizations, Volume 12) Emerald Group Publishing Limited: 91–112.
Nazari Tarshizi, A. (2016). The effect of brand uncertainty on customer-based brand equity among fans of Persepolis football team. Master's Thesis, Sports Management, Faculty of Sports Sciences, Hakim Sabzevari University. (in Persian)
Oliver, J. J., & Parrett, E. (2018). Managing future uncertainty: Reevaluating the role of scenario planning. Business Horizons, 61(2), 339-352.
Price, M. S., & Weiss, M. R. (2011). Peer leadership in sport: Relationships among personal characteristics, leader behaviors, and team outcomes. Journal of Applied Sport Psychology, 23(1), 49-64.
Qian, T. Y., Zhang, J. J., Wang, J. J., & Hulland, J. (2020). Beyond the game: Dimensions of esports online spectator demand. Communication & Sport, 8(6), 825-851.
Qorbani Mourineh, L., Khodadad Kashi, F. (2019). The investigation of effective economic factors on success of Iran's soccer premier league teams, journal of motor and behavioral sciences, 2(2), pp. 150-160. (in Persian)
Rezayan Geieh Bashi, A., Marzban, E., Jahanshahi, O. (2020). Entertainment Scenarios on the Islamic Republic of Iran TV in Media Perspective Document 1404, Communication Research, 27(103), pp. 149-179. (in Persian)
Rezayi, M., Rafie, H. (2021). A Survey of the Applications of Futurology in Public Policy, Sepehre Siasat, 8(27), pp. 85-102. (in Persian)
Robinson, M. (2010). Sport club management. Human Kinetics.
Sawyer, S., & Carmel, E. (2022). The multi-dimensional space of the futures of work. Information Technology & People. 1-20.
Sayah Mofazali, A., Jahangiri, K., Eivazi, M. (2018). Comparative study of foresight patterns globally applied in disaster management studies, Future study Management, 26(105), pp. 69-80. (in Persian)
Schwartz, P. (2013). The Art of the Long View: Planning for the Future in an Uncertain World. By Amazon, Published April 15 th 2013 by Currency (First Published 1996).
Schwenker, B. & Wulf, T. (2013). Scenario-based Strategic Planning- Developing Strategies in an Uncertain World. Roland Berger School of Strategy and Economics. Springer Gabler, eBook.
Seyed Ameri, M., Elahi, A., Afshari, M., Honari, H. (2016). Developing Role of Postmodern Management on Sport Development Model, Sport Management Studies, 8(37), pp. 17-34. (in Persian)
Shahraki, M., Esmaeili, M. (2020). Identify the factors influencing implementation strategic plans of Iranian sports organizations, Sport Management Studies, Article in press. (in Persian)
Shahvali kohshouri, J., Askari, A., Nazari, R., Naghsh, A. (2021). The Formulation Iranian Educational Sports Strategies: Scenario-based, Research on Educational Sport, 8(21), pp. 223-250. (in Persian)
Strengers, Y., Pink, S., & Nicholls, L. (2019). Smart energy futures and social practice imaginaries: Forecasting scenarios for pet care in Australian homes. Energy research & social science, 48, 108-115.
Talibpour, M., Rasouli, M., Esmaili, M. (2012). Management of sports clubs. Mashhad: Press of Ferdowsi University of Mashhad. (In Persian)
Telford, R. M., Telford, R. D., Cochrane, T., Cunningham, R. B., Olive, L. S., & Davey, R. (2016). The influence of sport club participation on physical activity, fitness and body fat during childhood and adolescence: the LOOK longitudinal study. Journal of science and medicine in sport, 19(5), 400-406.
Thormann, T. F., & Wicker, P. (2021). Determinants of pro-environmental behavior among voluntary sport club members. German Journal of Exercise and Sport Research, 51(1), 29-38.
_||_Amoozadeh, Z., Naderian Jahromi, M., Soltanhosseini, M., Salimi, M. (2020). The Effect of Social Media Marketing on Branding Process and Consumer Behavior of Clubs of Iran Football Premier League, Sport Management Journal, 12(2), pp. 405-422.
Asadnia, A., CheshmehSohrabi, M., Shabani, A., Asemi, A., & Demneh, M. T. (2022). Future of information retrieval systems and the role of library and information science experts in their development. Journal of Librarianship and Information Science, 1-14. (in Persian)
Brooke, L. E., Gucciardi, D. F., Ntoumanis, N., & Lin, A. (2020). Qualitative investigation of perceived barriers to and enablers of sport participation for young people with first episode psychosis. Early Intervention in Psychiatry, 14(3), 293-306.
Clutterbuck, R., & Doherty, A. (2019). Organizational capacity for domestic sport for development. Journal of Sport for Development, 7(12), 16-32.
Escamilla-Fajardo, P., Núñez-Pomar, J. M., & Gómez-Tafalla, A. M. (2020). Exploring Environmental and Entrepreneurial Antecedents of Social Performance in Spanish Sports Clubs: A Symmetric and Asymmetric Approach. Sustainability, 12(10), 1-17.
Gerke, A. (2022). Strategic paradigms in professional sport. In A Research Agenda for Sport Management (pp. 129-146). Edward Elgar Publishing.
Heydari, R., kashtidar, M., shajie, K., rajabi, R. (2020). Strategic development of professional volleyball club management in Iran (Case study: Payam Mashhad Volleyball Club), Sport Management Studies, Article in press. doi: 10.22089/smrj.2020.8557.2927. (in Persian)
Izadi, F., Ahmadi, A., Charehjoo, F. (2021). Future Studies of Kurdistan Province Development: Issues and Challenges. JGS, 21 (62): 261-279. (in Persian)
Jones, I., Brown, L., & Holloway, I. (2012). Qualitative research in sport and physical activity. Sage.
Kazemipour, A., Akbari Yazdi, H., Mohammadkazemi, R., Elahi, A. (2022). Internationalization of Iran football Clubs’ Brand, Sport Management Studies, 14(71). (in Persian)
Khazaei, S., Zagami, A., Defnok, M. (2018). A comprehensive guide to the scenario wizard. Tehran: Kariz Publications. (in Persian)
Ma, Y., Chung, T., & Chin, J. H. (2020). Sports club management and social capital. Korean Journal of Sport Science, 31(2), 245-256.
Mirzaie, S., Salimi, M., Rahimi Sarshabadrani, G. (2023). Strategic foresight of entrepreneurship in Iran's sports industry, Organizational Culture Management, 21(1), pp. 61-74.
Mousavi, Mi., Kohaki, Sadat, F. (2016). Future research in land development (a look at the use of Mic-Mac and Scenario Wizard software). Urmia: Urmia University Press. (in Persian)
Naimo J. (2014). Ethics and the Art of Sport Governance. Howard Harris (ed.) Achieving Ethical Excellence (Research in Ethical Issues in Organizations, Volume 12) Emerald Group Publishing Limited: 91–112.
Nazari Tarshizi, A. (2016). The effect of brand uncertainty on customer-based brand equity among fans of Persepolis football team. Master's Thesis, Sports Management, Faculty of Sports Sciences, Hakim Sabzevari University. (in Persian)
Oliver, J. J., & Parrett, E. (2018). Managing future uncertainty: Reevaluating the role of scenario planning. Business Horizons, 61(2), 339-352.
Price, M. S., & Weiss, M. R. (2011). Peer leadership in sport: Relationships among personal characteristics, leader behaviors, and team outcomes. Journal of Applied Sport Psychology, 23(1), 49-64.
Qian, T. Y., Zhang, J. J., Wang, J. J., & Hulland, J. (2020). Beyond the game: Dimensions of esports online spectator demand. Communication & Sport, 8(6), 825-851.
Qorbani Mourineh, L., Khodadad Kashi, F. (2019). The investigation of effective economic factors on success of Iran's soccer premier league teams, journal of motor and behavioral sciences, 2(2), pp. 150-160. (in Persian)
Rezayan Geieh Bashi, A., Marzban, E., Jahanshahi, O. (2020). Entertainment Scenarios on the Islamic Republic of Iran TV in Media Perspective Document 1404, Communication Research, 27(103), pp. 149-179. (in Persian)
Rezayi, M., Rafie, H. (2021). A Survey of the Applications of Futurology in Public Policy, Sepehre Siasat, 8(27), pp. 85-102. (in Persian)
Robinson, M. (2010). Sport club management. Human Kinetics.
Sawyer, S., & Carmel, E. (2022). The multi-dimensional space of the futures of work. Information Technology & People. 1-20.
Sayah Mofazali, A., Jahangiri, K., Eivazi, M. (2018). Comparative study of foresight patterns globally applied in disaster management studies, Future study Management, 26(105), pp. 69-80. (in Persian)
Schwartz, P. (2013). The Art of the Long View: Planning for the Future in an Uncertain World. By Amazon, Published April 15 th 2013 by Currency (First Published 1996).
Schwenker, B. & Wulf, T. (2013). Scenario-based Strategic Planning- Developing Strategies in an Uncertain World. Roland Berger School of Strategy and Economics. Springer Gabler, eBook.
Seyed Ameri, M., Elahi, A., Afshari, M., Honari, H. (2016). Developing Role of Postmodern Management on Sport Development Model, Sport Management Studies, 8(37), pp. 17-34. (in Persian)
Shahraki, M., Esmaeili, M. (2020). Identify the factors influencing implementation strategic plans of Iranian sports organizations, Sport Management Studies, Article in press. (in Persian)
Shahvali kohshouri, J., Askari, A., Nazari, R., Naghsh, A. (2021). The Formulation Iranian Educational Sports Strategies: Scenario-based, Research on Educational Sport, 8(21), pp. 223-250. (in Persian)
Strengers, Y., Pink, S., & Nicholls, L. (2019). Smart energy futures and social practice imaginaries: Forecasting scenarios for pet care in Australian homes. Energy research & social science, 48, 108-115.
Talibpour, M., Rasouli, M., Esmaili, M. (2012). Management of sports clubs. Mashhad: Press of Ferdowsi University of Mashhad. (In Persian)
Telford, R. M., Telford, R. D., Cochrane, T., Cunningham, R. B., Olive, L. S., & Davey, R. (2016). The influence of sport club participation on physical activity, fitness and body fat during childhood and adolescence: the LOOK longitudinal study. Journal of science and medicine in sport, 19(5), 400-406.
Thormann, T. F., & Wicker, P. (2021). Determinants of pro-environmental behavior among voluntary sport club members. German Journal of Exercise and Sport Research, 51(1), 29-38.
