To cope with the urban congestion problem resulted from rapid urbanization some cities aresuccessfully using Electronic Road Pricing policy as a demand management measure. In 1982, Hong Kong Governmenttook initiative to experiment electronic road pricing in Hong Kong. Though, the project outcome reveals that ElectronicRoad Pricing could bring tremendous economic, social and environmental benefit for the city, it was not possible to runElectronic Road Pricing successfully due to huge public protest. Present paper aims to reveal the reasons of ElectronicRoad Pricing not being implemented in Hong Kong. This paper also scrutinizes the impact of Electronic Road Pricing inHong Kong and will also suggest some policy guidelines for the government for the successful execution of ElectronicRoad Pricing in Hong Kong. This paper ends with a concluding remarks of Electronic Road Pricing can be an effectivesolution for long term success but the government need to take some public inclusion strategies to gain public supportin favor of Electronic Road Pricing. تفاصيل المقالة