This study aimed to investigate the relationship between religion and behavior and economic literacy mediated by ethical attitudes in customers of sports stores in South Khorasan. This study was descriptive and correlational. The statistical population included all customers of sports stores in South Khorasan. 384 people were selected as a statistical sample based on Morgan's Table. Data collection tools include Glock and Stock Religiosity Questionnaire, Modzingiri's economic Behavioral Questionnaire, Modzingiri's economic literacy questionnaire, and Rani's ethical attitude questionnaire. For data analysis, a modeling method with a path analysis approach was used. The findings showed that there is a positive and significant relationship between religion and literacy and economic behavior mediated by moral attitude. In addition, the research model has a favorable fit. It is suggested that sports managers, by holding skills literacy and economic behavior training workshops, while strengthening desirable economic behaviors, also address the ethical issues of athletes to strengthen moral attitudes in line with their religious beliefs and teachings. تفاصيل المقالة