The effect of personality factors and emotional intelligence on investors' decision making

سیدعلی پایتختی اسکویی ¹ (گروه اقتصاد، واحد تبریز، دانشگاه آزاد اسلامی، تبریز، ایران)
Abdollah Saghafian ² (Fainancial Engineering , Tabriz Branch, Islamic Azad University, Tabriz, Iran) aliasghar Mottaghi ³ (Department of Accounting, Tabriz Branch, Islamic Azad University, Tabriz, Iran) Younes Badavar Nahandi ⁴ (Department of Accounting, Tabriz Branch, Islamic Azad University, Tabriz, Iran) Nasser Feghhi Farahmand ⁵ (Department of Managment, Tabriz Branch, Islamic Azad University, Tabriz, Iran)

Submited date : 2023-11-03 accepted date : 2024-09-09

Keywords: : personality factors, emotional intelligence, decision making of investors,

Abstract :

Identifying the influencing factors on investment decisions plays a significant role in analyzing the behavior of investors in the capital market. The purpose of this research is to investigate the influence of personality factors and emotional intelligence in the decision making of investors. The current research is applied research in terms of method, correlation and causality, based on the goal. The statistical population of the research included investors in the Tehran Stock Exchange. According to Cochran's formula, the number of statistical sample is 50 people among the community members and selected by simple random method. The data was collected through standard questionnaires of personality factors, emotional intelligence and investor decision-making. The validity of the questionnaire has been checked and confirmed through the content approach and its reliability using Cronbach's alpha criterion. The findings of the research based on structural equations show that personality factors and emotional intelligence have an effect on the decision-making of investors.Investors can make better financial decisions in different conditions of the stock market by knowing their personality traits.