Developing a quantitative Banking cooperation model in integrating banks and institutions with a marketing approach

Subject Areas : Financial engineering

Hamidreza Ramezani ¹ (Department of Management and Accounting، Aliabad Katoul Branch، Islamic Azad University، Aliabad Katoul، Iran)
Parviz Saeidi ² (Department of Management and Accounting، Aliabad Katoul Branch، Islamic Azad University، Aliabad Katoul، Iran)
Amir Ghafourian shagerdi ³ (Department of Management and Accounting، Imam reza International University، Mashhad، Iran)
Seyyedmohammadreza Hosseini ⁴ (Department of Management and Accounting، Aliabad Katoul Branch، Islamic Azad University، Aliabad Katoul، Iran)

Received: 2020-11-08 Accepted : 2020-12-26 Published : 2021-06-22

Keywords: vertical integration, Banks, collaboration, Business space, Horizontal integration, Cubanking,

Abstract :

Businesses are constantly changing, and changes are so vast and unpredictable that every day we see or integrate businesses based on new models, the banking system is no exception. To prevent failure, adapt itself to existing models to consolidate its presence. In this research, the researcher attempts to design a model based on the principles of collaborative marketing when merging between banks. That is, at the quantitative stage of the initial conceptual model based on mature causal variables b 23 variables including cobanking's topic and six dimensions and 16 design components and then in the second (quantitative) questionnaire consisting of 67 design questions that its validity through academic experts and its reliability using structural equation software with mean 75 % Confirmed that the relationships between variables were analyzed using Structural Equation Method in two parts: Model fit analysis (Examination of measurement models - Structural model investigation and General model) and Testing hypotheses. The template (one concept - six dimensions and ten components) was developed.