Identification and ranking measures affecting electronic shopping in Iran

Subject Areas : Futurology

Tahmoures Hassangholipour ¹ , Seyed-Mohammad Hashemi-Njad ² , Mohammad Javad Azizan ³ , Mohsen Seyghali ⁴

1 - دانشیار گروه مدیریت بازرگانی، دانشگاه تهران
2 - دانشجوی دکتری مدیریت مالی، دانشگاه تهران
3 - دانشجوی کارشناسی ارشد مهندسی صنایع، دانشگاه آزاد واحد تهران جنوب
4 - دانشجوی دکتری مدیریت مالی، دانشگاه تهران

Received: 2012-03-24 Accepted : 2013-03-09 Published : 2013-09-23

Keywords: Electronic shop, electronic customer, Satisfaction, Delphi Fuzzy,

Abstract :

Internet as a new channel for economic exchanges has provided new sources for income andopportunity for businesses. It has changed customer's expectations about speed, accuracy, andprice and services basically. Awareness of expectations and demands of electronic customershas significant role in their satisfaction and survival of such businesses. Therefore in thisinvestigation, measures affecting on electronic shopping has been identified by library studiesand reviewing previous researches and interview. Then the most significant items were chosenby Delphi Fuzzy method and Questionnaire were distributed among customers of an internetshop with 5-Likret spectrum .by using collected data of 120 Questionnaires, measures affectingelectronic shopping on customers point of view were prioritized. Finally, some suggestionswere offered based on results in order to enhance customers' satisfaction level and Iraniancustomer tendency to buy from electronic shops.Hope such investigations in Iran make a suitable bed for spreading internet businesses in thiscountry.