Customer Satisfaction Evaluation about Electronic Banking Services in IRAN

Subject Areas : Jounal of Marketing Management

T. Sadeghi ¹ (مربی، عضو هیات علمی دانشگاه آزاد اسلامی واحد نیشابور)

Received: 2014-05-26 Accepted : 2014-05-26 Published : 2008-03-20

Keywords: electronic banking, Customer Satisfaction, Information Technology, E-banking services, Internet banking,

Abstract :

Organizations are trying to use Information Technology with some new concepts such as "Business Reprocessing," Downsizing" and "Boundary less Organization" which affect on their performance. In this article, the concepts and different types of E-Banking services are introduced. Then by a comparative study and survey, the crucial factors and the relative criteria regarding Customer Satisfaction in Iran are observed. The main topic investigated in this article is "Customer Satisfaction Measurement," and the results are distinguished according to the responses to questionnaires distributed among a sample of customers in the field of E-Banking in Iran.