Explanation of attention diversion period role in the architectural problem creative solution process and measuring its effectiveness

Subject Areas : Life Space Journal

Seyyed Ehsan Mousavi ¹ (Department of Architecture, Central Tehran Branch, Islamic Azad University, Tehran, Iran)
Mehrdad Javidinejad ² (Department of Architecture, Central Tehran Branch, Islamic Azad University, Tehran, Iran.)
Seyyed Gholamreza Eslami ³ (Department of Architecture, Fine Arts Schools, University of Tehran, Tehran, Iran.)

Received: 2022-04-22 Accepted : 2022-08-21 Published : 2022-08-23

Keywords: problem solving, architectural design, Creativity Process, Attention diversion period,

Abstract :

Today, creativity is an inseparable and essential part of the architectural design process and lies in it. In the architectural design process, in addition to problem surveying, how solve the problem and find a suitable solution to achieve the desired situation is of great importance.It should be noted In order to solve complex and ambiguous issues in the world of design, with creative methods, inevitably mental processes and data processing in the mind should flow.In this regard, one of the strategies that philosophers emphasize the problem creatively is to develop a condition where designers can change their way of thinking.Thus, the primary purpose of this study is to investigate the nature and effectiveness of the attention diversion period, its role, and its place in the process of creative solutions to the architectural problem. So that we want to know in this research what steps do these mental processes take and during which process are creative solutions for problems formed? and the important point is, what is the type of knowledge in this process? Therefore, in this research, we believe that by examining creative processes presented by thinkers, analyzed the problem solving process that we can benefit from in order to achieve creative answers in facing the architectural problem .Since the main question of this research to be effectiveness Attention deviation period It is founded on the achievement of creative ideas and this period in the bed phase Incubation From creative process it takes place, in order to Achieve The purposes of this research, our focus and our purpose, among the phases that play an essential role in the production of creativity, is to investigate the phase Incubation and its achievement in this process.Because it seems possible by creating attention deviation period and benefit of methods, your thoughts consciously on the way unconscious Placed and in the architectural problem solution process, achieve in the architectural problem creative solution.According to what was said In the first step, explanation of attention diversion period is explained by posing two questions:1-How will it be possible for the designer to reach the incubation period in the problem solution process?2-The type of knowledge the designer in what is the incubation period in the problem creative solution process? It is intended to measure and evaluate the effectiveness of the incubation period in order to in the architectural problem creative solution with the design of two hypotheses:1-Create attention diversion period It is effective in the problem solution process.2-There is a difference between the effectiveness of metaphor and analogy in increasing creativity in design products. The nature of this research is applicable in terms of purpose.The research method is a quasi-experimental intervention, a pre-test-post-test design with a control group.In this way, a comparison is made between the groups exposed to the independent variable (attention diversion period) and the group to which the independent variable has not been applied.The tool used in this research is a researcher-made questionnaire. It is worth mentioning in this research, in order to describe and analyze the data first, some descriptive indicators were reported and according to the research method, the most appropriate test was analysis of covariance. In order to use this test, it is necessary to establish assumptions such as the homogeneity of the slope of the regression line, the normality of the model error, and the homogeneity (equality) of the variance of the model error. Finally, the data were analyzed through the covariance analysis and Bonferroni's post hoc statistical test using SPSS 25.The results of the data covariance analysis between the two experimental and control groups indicate a significant and positive effect of the"attention deviation period" in the creative solution process of the architectural problem (F=205.28 and P=0.0001). Also, to check the difference between the two groups, the results of the Bonferroni test show that; Among the intervention strategies, the metaphor strategy has more effective outcomes than the comparison strategy (p=0.0001 and mean difference=9.61).Based on the research findings on the positive effect of attention deviation period; It seems that this kind of intervention method and its strategies can be used to provide creative answers in the face of the current complex and ambiguous problems of architecture in the field of education as well as the profession of architecture.

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