Sustainable Tourism Development Strategy in West Azerbaijan province

Subject Areas : forest

behroz sobhani ¹ , vahid safariyan ²

1 - Associate Professor Climatology, University of Mohaghegh Ardabili , corresponding author: [e-mail]
2 - Phd candidate at climatology, University of Mohaghegh Ardabili. Germi, Ardabil, Gmail:[e-mail]

Received: 2017-03-09 Accepted : 2017-05-15 Published : 2017-05-22

Keywords: West Azerbaijan Province, Key word: Sustainable tourism, models AHP and SWOT,

Abstract :

امروزه گردشگری فراتر از یک صنعت، به پدیده ای اجتماعی- اقتصادی در سطح جهانی تبدیل شده است. استان آذربایجان غربی یکی از مراکز جذب گردشگر در سطح ملی و بین‌المللی در کشور به حساب می‌آید. این استان به دلیل همجواری با دریاچه ارومیه، همسایگی با چند کشور، هر ساله میزبان تعدادی زیادی از گردشگران داخلی و خارجی است. علاوه بر این، این استان دارای آب و هوای مناسب و پتانسیل‌های طبیعی با ارزشی است که تاکنون از ظرفیت مناسب خود درحد استاندارد نتوانسته گردشگر جذب نماید. در این پژوهش با استفاده از فاکتورهای متعدد با بررسی معیارهای اصلی، فرعی و گزینه های مهم گردشگری استان با روش‌های SWOT و AHP مورد تجزیه و تحلیل قرار گرفتند. نتایج نشان‌دهنده آن است که براساس شاخص SWOT وجود چشم‌اندازهای طبیعی با امتیاز 6/4 و جاذبه‌های تاریخی با امتیار 3/4 جزو نقاط قوت و کمبود امکانات بهداشتی با امتیاز 37/0 و کمبود پارکینگ با امتیاز 36/0 جزو نقاط ضعف شناخته شدند. با بررسی روش AHP مشخص شد که شاخص‌های دما با مجموع وزنی 356/2 ، رطوبت نسبی با مجموع وزنی 546/1 و چشم‌انداز‌های طبیعی با مجمع وزنی 986/0 مهم‌ترین معیارها در جذب گردشگری استان آذربایجان‌غربی می‌باشند.

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