Identify and analyze key factors affecting the sustainable development of tourism (Case study: Some Sara County)
Subject Areas :
effat ziya
1
,
Alireza Estelaji
2
,
Nasrollah Fallahtabar
3
,
majid shareeatpanahi
4
1 - phd student of Geography and rural planning
2 - Professor of Geography
3 - Associate Professor of Geography
4 - Associate Professor of Geography
Keywords: Tourism, Sustainable Tourism, Cross Impact, Some Sara,
Abstract :
The city of Some Sara has a good tourist position due to its potential and attractions. Also, the geographic location of the Monastery Sara is such that travelers are to reach Astara and etc. in any case, they must cross Some Sara. Therefore, the geographic location of the Monastery Sara is also a golden opportunity for tourism development. In this regard, the main purpose of this research is to identify the key factors in the sustainable development of tourism in the city of Sumo Sara. In fact, it was tried to identify effective factors by using experts 'and experts' opinions and using the method of interaction analysis, key factors were chosen as the driving forces. In this regard, 27 factors were identified first, then using the interaction method in the MICC software environment and factor analysis was performed by experts. According to studies on sustainable tourism development in the city of Sumo Sara, a total of eight factors were selected as key factors. In this regard, factors such as marketing and advertising, cost of living, service quality, management and coordination of organizations and the regional transport network can be mentioned.
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