Investigating the leveling and components of international exhibitions of tourism and related industries Using Interpretive Structural Modeling (ISM)

Subject Areas :

MITRA Tavassoli ¹ , Naser Azad ²

1 - PhD Student Marketing Business Management ,South Tehran Azad University,Tehran,Iran
2 - Department of Business Management, South Tehran Branch, Islamic Azad University, Tehran, Iran.

Received: 2021-06-13 Accepted : 2021-08-07 Published : 2021-08-23

Keywords: Economic, goals (producer, organizer, participant), variables (political, social and cultural),

Abstract :

The purpose of this study is to investigating the leveling and components of international exhibitions of tourism and related industries using interpretive structural modeling (ISM). This research is applied in terms of purpose. In terms of descriptive-survey method. The statistical population is 15 experts from the International Exhibition of Tourism and Related Industries who were selected as a statistical sample of the research. In this study to identify components after studying the literature Related research and interviews with exhibition managers used brainstorming, nominal group technique and then interpretive structural modeling (ISM) and for analysis (MICMAC) variables were divided into four groups of independent or key variables, communication and dependent and autonomous. The relationship between variables and the type of variables can lead to a better understanding of the subject in international exhibitions of tourism and related industries. The results showed that in the first level the components of producer goals, host goals and economic variables that show The effectiveness of these three variables is in the second level of international exhibition planning indicators, participant goals and social variables. In the third and fourth levels, political and cultural variables are the most influential components of the goals of international exhibitions of tourism and industry.

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