• Home
  • Farshad Motallebi

    List of Articles Farshad Motallebi


  • Article

    1 - Development of a New SWOT-MCDM Model to Create Marketing and Financial Strategies in Conditions of Uncertainty (Case Study of Iralco Company)
    Advances in Mathematical Finance and Applications , Issue 7 , Year , Summer 2024
    The most basic step in managing an organization is to develop appropriate and practical strategies. Developing a detailed and complete plan that will determine the long-term direction of the organization and guarantee the prof-itability and survival of the organizatio More
    The most basic step in managing an organization is to develop appropriate and practical strategies. Developing a detailed and complete plan that will determine the long-term direction of the organization and guarantee the prof-itability and survival of the organization. In this research, using multi-criteria decision-making techniques, a new SWOT model has been created to formulate organizational strategies (financial, commercial, production and similar). The upcoming research method is of a mixed type (qualitative-quantitative) which will be used in the qualitative part of the method (de-scriptive-survey) and in the quantitative part of the fuzzy Delphi technique and multi-criteria decision making. In order to target more the results of this research and its output model, Iralco Company (Iran Aluminium) has been selected as a strategic and widely used global product manufacturer to study and implement the mentioned models and techniques. Manuscript profile