This article explores the intricate interrelationships between discourses on identity and themultiple processes associated with increasing globalization in the modern age. Globalization is notonly often exclusively associated with worldwide economic integration and the emergence of aborderless global market but also involves sweeping changes on the social, cultural and politicaldomains. Furthermore, it entails contradictory processes of homogenization and universalization onthe one hand and localization and differentiation on the other which has led to wide-ranging changesin the processes of identity formation. Fundamentally, discourses of identity are discussed onindividual, subnational, national, supranational and global levels. Attention is furthermore given tothe role of the media, information and communication technologies in these struggles and theimplications for policy-making within the media and communications sector. So, this paper is tryingto explore the interrelations of different levels of identity and measures its influence on the processesof policy-making. Manuscript profile