List of Articles وفاداری Open Access Article Abstract Page Full-Text 1 - The mediating role of student satisfaction in the relationship between service quality and loyalty of graduate students of the University of Isfahan Marzieh Heydari Zainab Abolhosseini Zainab Tavakoli Safia Maleki Open Access Article Abstract Page Full-Text 2 - Investigating the Effect of Brand Trust on Customer Loyalty with Regard to the Mediating Role of Brand Value and Moderating Respect and Love for the Brand Among Customers of the Mashhad Leather Brand in Tehran مهرداد رحیمیان hiro eisavei Open Access Article Abstract Page Full-Text 3 - Investigating the relationship between business ethics, organizational loyalty, and employee productivity, a case study: Employees of Eghtesad Novin Bank, Fars Province Amanolla Rahpeima Open Access Article Abstract Page Full-Text 4 - The role of service quality in the relationship between standardization and customization of products with customer satisfaction and loyalty "A case study of companies operating in Rasht Industrial City" morteza hazrati Open Access Article Abstract Page Full-Text 5 - Future studies on customer experience management and its effective factors based on brand loyalty Azadeh Boostani Hamidreza Saeedniya Hamid Saeedi Rahim Mohtaram Open Access Article Abstract Page Full-Text 6 - Relationship between strategy information and pricing strategy with customer loyalty mediated by customer perception of value proposition in online retail platforms Shahram Khalil Nezhad Marjan Madanshekaf Alireza vali Open Access Article Abstract Page Full-Text 7 - Investigating the relationship between self-congruity and brand attachment with the moderating role of the need for uniqueness on brand loyalty (case study: mobile customers in Isfahan) Alireza Naalchi Kashi Elnaz Parvizinia Open Access Article Abstract Page Full-Text 8 - Model Construction of Engagement and Outcomes in Consumers Food Life: Evidence from C stores Customers Saman Sheikh Esmaeili Sana Hazbavi Open Access Article Abstract Page Full-Text 9 - Identifying and Prioritizing the Factors Affecting the Intention of Viral Marketing Behavior in Customers with a Multi-Criteria Decision Approach (Fuzzy Hierarchical Analysis) naser seifollahi Mohmmad Bahadorinejad 10.30495/jomm.2022.65004.1899 Open Access Article Abstract Page Full-Text 10 - Investigation of the Effect of Country of Origin Image on Brand Equity (Case Study: Iran khodro Diesel Company- Chorus Minibus) K. Heidarzadeh M. Hashemi Open Access Article Abstract Page Full-Text 11 - Assessing the Relationship between Loyalty Program Attributes, Store Satisfaction and Store Loyalty P. Ghafari Ashtiani A. R. Eskandary Mehrabady Open Access Article Abstract Page Full-Text 12 - The Impact of Brand Credibility on Customers’ Loyalty from the Appliances Buyers Perspective S. Ghorbani Ghavidel S. M. Shabgo Monsef Open Access Article Abstract Page Full-Text 13 - The Evaluation the Relation between Loyalty Programs, Customer Loyalty and Affiliated Components (Case Study: Drug Distribution Companies) S. Shamsi Gooshki M. Solgi M. M. Bahram Zadeh Open Access Article Abstract Page Full-Text 14 - Causal Model of the Relationship Between Work Ethic and Organizational Loyalty and the Mediating Role of Organizational Commitment of Principals of Midandawab Schools Ghive Joudy Shahabad Sadegh Maleki Avarsin Zarin Dneshvar Haris Open Access Article Abstract Page Full-Text 15 - the relationship between the Football Fans Association and loyalty behavior with the mediating role of personal and social ceremonies and the perceived customer value Kazem Cheragh Birjandi Reza Roshandel 10.30495/kmsj.2023.1972730.1053 Open Access Article Abstract Page Full-Text 16 - The effect of gamification on brand loyalty of educational institutions:A case study of Ghalamchi educational brand Ali Parvar Amir Rahimpour Open Access Article Abstract Page Full-Text 17 - Explaining and Examining of Loyalty Programs on Buying Decision of Customers (Case Study) Ali Khatami Firouzabadi Mojtaba Salehi Fatemeh Taheri Open Access Article Abstract Page Full-Text 18 - The effect of employees’ customer orientation and service orientation on service quality, satisfaction and loyalty of Hyperstar customers Sahar Ershad Nazanin Jarideh Ali Badizadeh Open Access Article Abstract Page Full-Text 19 - Investigating the Effect of the Processing Capacity of Accounting Information Systems on the Organizational Performance of Bonab Shahin Steel Complex Ramin Hajijabbari Sohrab Yazdani Esmaeil Dadashi Khass Open Access Article Abstract Page Full-Text 20 - The Manifestation of Women Loyalty in Shahnameh and Ramayana Neda Rajabi Mansour Hamid Reza Shayganfar Mehrangiz Owhadi 10.71594/lyriclit.2024.979918 Open Access Article Abstract Page Full-Text 21 - Meta-Analysis of the Relationship between Brand Equity and Loyalty of Iranian Athletes Kazem Mehri Mehrdad Rahimian Bahman Ghardashi Open Access Article Abstract Page Full-Text 22 - عوامل موثر بر عملکرد مدیریت ارتباط با مشتری، مبتنی بر رفتار مشتریان محمد طالقانی فروزش فلاح حسن پور Open Access Article Abstract Page Full-Text 23 - Investigating the Role of Social Media Marketing and Experience for Loyalty Intention and Participation Intention, Considering the Mediating Role of Relationship Quality (Case Study: BaniMode Online Cosmetics Store) Zahra Alahverdi Saeid Landaran Esfahani 10.30495/msds.2022.1955946.1047 Open Access Article Abstract Page Full-Text 24 - Designing a model for brand loyalty through user-generated content in social media Mahdi Meymani Mohammadsaleh Torkestani Ehsan Abedi Shahram khalilnezhadeazar https://doi.org/10.71818/ecj.2025.1061941 Open Access Article Abstract Page Full-Text 25 - مدل سنجش تاثیر مولفههای منتخب بازاریابی، بر ارزش ویژه برند منصوره علیقلی رضا حسینیه اصفهانی Open Access Article Abstract Page Full-Text 26 - برند (نام تجاری) خدماتی و فرآیند ایجاد ارزش – وفاداری مشتری محمد علی عبدالوند شیرین شایسته Open Access Article Abstract Page Full-Text 27 - The assessment of National loyalty's Feeling among Students (Islamic Azad University, Tehran Branches) taha Hashemi Aliakbar Rezaei Open Access Article Abstract Page Full-Text 28 - interactive marketing model based on the national system of innovation in industrial tools Ali Hajiaghabozorgi Mahmoud Ahmadi sharif Peyman Ghafari Ashtiani Open Access Article Abstract Page Full-Text 29 - Investigating the impact of social factors and environmental factors on the purchase of landline communication services on improving customer experience (case study: FIX customers in Tehran) Fariba Sayadi hosein safarzadeh Sina Nematizadeh Open Access Article Abstract Page Full-Text 30 - The Impact of Perceived Value of Tourism Events on Loyalty to Tourist Destinations (A Case of Zanjan) sanaz salmanmohajer Firuzeh Hajialiakbari Open Access Article Abstract Page Full-Text 31 - Investigating Antecedents and Consequences of Customer Experience in Using Mobile Banking Applications Nastaran Haghjooye Javanmard ابوالقاسم ابراهیمى Open Access Article Abstract Page Full-Text 32 - Policy to Increase Customer Loyalty: A New Secret to Unlocking The Impact of Gamification on New Loyalty Programs (Case Study of Travel Agencies on Alborz Province) ٍEsmaeel Rostamzadeh Ganji nahid mahmudpur saeid mahammad zade Open Access Article Abstract Page Full-Text 33 - Identifying Factors Affecting Customer Loyalty of Sports Entertainment Service Companies Mahdi Zarif Hassan Fahim Hossein Peymanyzad Mohamadreza Esmaelzadeh 10.71865/jsports.2024.03031120612 Open Access Article Abstract Page Full-Text 34 - Investigating and analysis of the impact of service quality and trust on customer loyalty in e-commerce Alinaghi Rezaie سامان فروتنی Mohsen Katebi Jahromi علیرضا کاتبی جهرمی Open Access Article Abstract Page Full-Text 35 - Developing Explain the Effects of Tourists 'Experience and Motivation in Urban Areas on Tourists' Satisfaction and Loyalty(Case Study: Kish and Qeshm Tourist Areas) Alireza Rousta 10.30495/jzpm.2021.29130.3986 Open Access Article Abstract Page Full-Text 36 - The Impact of Brand love and Brand Commitment on Brand loyalty in the Future, Willingness to Pay more, and Word-of-Mouth Advertising in the Selection and Purchase of Smartphones سید هادی سید فضلی vahidreza mirabi karim hamdi
