List of Articles ارزش درک شده Open Access Article Abstract Page Full-Text 1 - Investigation of financial inclusion and financial literacy's Role in Perceived Investment Value in Tehran Stock Exchange maryam mirzaei zahra Shiraziyan Open Access Article Abstract Page Full-Text 2 - Causal structure model of service quality and perceived value on repurchase intention mediated by customer satisfaction (the case of pharmacies in Tehran) Soheila Sardar Open Access Article Abstract Page Full-Text 3 - The influencing factors on consumer choice behavior regarding green products based on theory of Consumption Values مهناز کاظمی سید علیرضا سید صالحی Open Access Article Abstract Page Full-Text 4 - The effect of Consumer’s received value, effectiveness and risk on Purchase Intention of Green Products (case study: Islamic Azad University,Science and Research Brand student’s) عادله سمیعی زفرقندی shahnaz nayebzadeh hassan dehnavi Open Access Article Abstract Page Full-Text 5 - The mediating role of brand equity in the relationship between perceived value and customer life value in the banking industry bahram seyedin hossein budaghi khaje nobar mojtaba ramezani Open Access Article Abstract Page Full-Text 6 - The Effect of Communication Effectiveness on Customer Satisfaction with the Mediating Role of Perceived Value, Perceived Quality and Customer Trust (Case Study: Customers of Bank Shahr in Qazvin Province) vahideh alipoor mohammad Bashokouh Ajirlo atefeh mehri bazghaleh anis mehri bazghaleh 10.30495/jomm.2022.66113.1921 Open Access Article Abstract Page Full-Text 7 - Investigate the Effect of Social Media Personalization on Perceived Brand Value and Brand Loyalty with the Mediating Role of Brand Interaction and Consumer (Case Study: Snap Company) Maria Hoseinzade Shirzili farzad asayesh Mohammad Reza Ghorbanian Open Access Article Abstract Page Full-Text 8 - The Influencing Factors on Consumer Choice Behavior Regarding Green Products Based on Theory of Consumption Values S. A. Seyed Salehi M. Kazemi Open Access Article Abstract Page Full-Text 9 - The Effect of Consumer’s Received Value, Effectiveness and Risk on Purchase Intention of Green Products (Case Study: Islamic Azad University, Science and Research Brand Students) A. Samiei Zafarghandi S. Nayebzadeh H. Dehgan Dehnavi Open Access Article Abstract Page Full-Text 10 - The Evaluation the Relation between Loyalty Programs, Customer Loyalty and Affiliated Components (Case Study: Drug Distribution Companies) S. Shamsi Gooshki M. Solgi M. M. Bahram Zadeh Open Access Article Abstract Page Full-Text 11 - Factors Affecting Farmers’ Satisfaction with New Irrigation Systems in Behbehan Township Davoud Rouzaneh Masoud Yazdanpanah Masoumeh Forouzani Arman Bakhshi jahromi Open Access Article Abstract Page Full-Text 12 - Investigation of Financial Advisors Competencies Role in Perceived Investment Value InTehran Stock Exchange Zahra Shirazian Open Access Article Abstract Page Full-Text 13 - بررسی میزان رضایت مشتریان از عملکرد دفاتر آژانس مسکن شهری (مورد مطالعه: کلان شهر تهران) سیدخلیل سیدعلی پور علیرضا یاوری Open Access Article Abstract Page Full-Text 14 - تأثیر هویت یابی مشتری با برند بر وفاداری با تاکید بر نقش واسط کیفیت خدمات، ارزش درک شده و اعتماد در صنعت هتلداری (مطالعه موردی: هتل های پنج ستاره شهر تبریز) جعفر بهاری مهدی کروبی شهلا بهاری مرجان بذله 1105 Open Access Article Abstract Page Full-Text 15 - ارزیابی ارزش کل ادراک شده مشتری ازدیدگاه ارزش اجتماعی حسین بدیعی روح اله رضازاده فرزانه کاشفی Open Access Article Abstract Page Full-Text 16 - The Impact of Brand Equity on Consumer Loyalty Mohammad Mahdi Parhizkar Saeed Ramezani Vahid Reza Halvaeiha Open Access Article Abstract Page Full-Text 17 - Examining the structural relationships of destination image, perceived value, tourist satisfaction and loyalty (Case Study: Tabriz city) jafar bahari banafsheh farahani Shahla Bahari Marjan Bazleh Hamed Bahari Open Access Article Abstract Page Full-Text 18 - The relationship between the store image and service quality perceived value and the customers purchase intention Reyhaneh khizab Mohammadreza Hosseini Zeynab Montazeri Open Access Article Abstract Page Full-Text 19 - The role of service quality and perceived value on repurchase intention and customer satisfaction in Internet businesses leila Andervazh zahra sokaini Open Access Article Abstract Page Full-Text 20 - بررسی میزان رضایت مشتریان از عملکرد دفاتر آژانس مسکن شهری (مورد مطالعه: کلان شهر تهران) سیدخلیل سیدعلی پور علیرضا یاوری Open Access Article Abstract Page Full-Text 21 - Impact of service access and perception of service quality on perceived value, satisfaction and loyalty in sports centers رضا نیک بخش naser nazari Open Access Article Abstract Page Full-Text 22 - تأثیر مرچندایزینگ بر ارزش درک شده خرید توسط مشتریان فروشگاههای ورزشی کاظم چراغ بیرجندی افسانه میرمرادزهی Open Access Article Abstract Page Full-Text 23 - The Impact of Perceived Value of Tourism Events on Loyalty to Tourist Destinations (A Case of Zanjan) sanaz salmanmohajer Firuzeh Hajialiakbari