List of Articles Brand Identity Open Access Article Abstract Page Full-Text 1 - Investigating the Involvement of Customer Decision Making by Reflecting on the Synergistic Backgrounds of Brand Value, Brand Love, and Brand Identity in Online Brand Communities mohamad Hadi Asgari Ali Einy Open Access Article Abstract Page Full-Text 2 - The Effect of Consumer Perceived Values on Brand Love and Its Consequences: Explaining the Mediating Role of Brand Identity iman hakimi Open Access Article Abstract Page Full-Text 3 - The Impact of Young Brand Identity on Brand Loyalty by Mediating Customer Satisfaction in the Mobile Industry Maryam Ghamari Poor Zahra Amir Hoseini Open Access Article Abstract Page Full-Text 4 - Investigate the role of brand charm (Case Study: Sky Airways) Seyyed Alireza Mosavi Open Access Article Abstract Page Full-Text 5 - Designing a competitive advantage model with an emphasis on brand identity based on foundational data theory in the apparel industry Iman Akhbarati Fariz Taherikia Seyed mehdi jalali Open Access Article Abstract Page Full-Text 6 - Social media marketing and brand social identity focusing on customer engagement in the investment process peiman alidostzoghi Ebrahim Chirani Mohammad Reza Azadehdel Open Access Article Abstract Page Full-Text 7 - The Effect of Brand Identity on Brand Performance and Employees, Job Satisfaction with the Intermediating Role of Organizational Confidence Mohammad-Reza Rabiee Mandejin Open Access Article Abstract Page Full-Text 8 - Developing a brand identity model for Iranian volleyball athletes Yousef Ghazei Ardakani Taybeh Zargar Akbar Afarinesh Khaki Reza Nikbakhsh 10.30495/kmsj.2023.1985126.1105 Open Access Article Abstract Page Full-Text 9 - Providing a business brand management model based on business process management Farzaneh Zare Mehrjerdi Open Access Article Abstract Page Full-Text 10 - Identifying Operational, Cognitive, Affective and Behavioral Consequences of Brand Schizophrenia: Grounded Theory Approach Hamid Tahmasebifard Bahram kheiri Mandan Momeni Open Access Article Abstract Page Full-Text 11 - The effect of brand attitude, electronic word-of-mouth advertising on the willingness to pay, higher price with the role of customer brand identity (case study: Saderat Bank) Ahmad Fallah Hoseini Hosein Vazifehdust Ehsaneh Nejadmohammad Nameghi Open Access Article Abstract Page Full-Text 12 - Investigation of Brand Identity and Brand Resonance's Role in Customer Brand Engagement zahra shirazian Open Access Article Abstract Page Full-Text 13 - Structural model of desire to use electronic banking services based on personality dimensions and brand management marzieh yarizanganeh Alireza Nik Seresht Open Access Article Abstract Page Full-Text 14 - Designing a clothing brand identity model for women: Qualitative content analysis masoud ghorbani dolatabadi Shahnaz nayebzadeh seyyed hasan hatami nasab rahim zare 10.30495/jzvj.2021.25624.3324
