List of Articles Brand Love Open Access Article Abstract Page Full-Text 1 - Investigating the Effect of Brand Trust on Customer Loyalty with Regard to the Mediating Role of Brand Value and Moderating Respect and Love for the Brand Among Customers of the Mashhad Leather Brand in Tehran مهرداد رحیمیان hiro eisavei Open Access Article Abstract Page Full-Text 2 - Developing a framework for assessing brand love among Iranian consumers by analyzing its antecedents and consequences somayeh alinejad masoud keimasi mohammad ali shahhoseini Open Access Article Abstract Page Full-Text 3 - Investigating the Involvement of Customer Decision Making by Reflecting on the Synergistic Backgrounds of Brand Value, Brand Love, and Brand Identity in Online Brand Communities mohamad Hadi Asgari Ali Einy Open Access Article Abstract Page Full-Text 4 - The effect of satisfaction, quality of service and innovation on brand love among the customers of domestic and foreign elected brands pegah omrani seyed salahedin naghshbandi 10.30495/jism.2023.21961 Open Access Article Abstract Page Full-Text 5 - Studying the relationship between brand and consumer (case study: electrical home appliance) fatemeh motahari nejad سعید صمدی زینب طولابی یاسان الله پوراشرف Open Access Article Abstract Page Full-Text 6 - The Effect of Consumer Perceived Values on Brand Love and Its Consequences: Explaining the Mediating Role of Brand Identity iman hakimi Open Access Article Abstract Page Full-Text 7 - The Effect of Brand Personality and Brand Image on Word of Mouth Marjan Daneshian Shahnaz Nayebzadeh Mahmoud Moien Addin Akram Eghbali Open Access Article Abstract Page Full-Text 8 - Brand Authenticity in the Healthcare Industry: Analyzing of the Antecedents, Consequences and Dimensions by Using Qualitative Approach Arash Dehghan Mohammad Javad Taghipourian Sohiela Nazarpour Marzieh Gorji Open Access Article Abstract Page Full-Text 9 - A Review of Tourism Destination Love: Management Implications for Tourism Businesses Abas Falahnezhad Mohammad ail abdolvand Kambiz Heidarzadeh MOHSEN khounsiavash 10.30495/jomm.2023.69332.1969 Open Access Article Abstract Page Full-Text 10 - Studying the Relationship between Brand and Consumer (Case Study: Electrical Home Appliance) F. Motaharinejad S. Samadi Z. Tolabi Y. Pour Ashraf Open Access Article Abstract Page Full-Text 11 - The model of variables affecting brand love and commitment and its impact on brand loyalty, willingness to pay more and word of mouth in smart phone users hadi seyedfazli Vahidreza mirabi karim hamdi 10.30486/jsrp.2021.1920916.2814 Open Access Article Abstract Page Full-Text 12 - Brand Attachment in Consumer- Brand Relationship Nahid Reihani Mohamad- Ali Abdolvand kambiz Heidarzadeh Mohsen Khounsiavash Open Access Article Abstract Page Full-Text 13 - The effect of gamification on brand loyalty of educational institutions:A case study of Ghalamchi educational brand Ali Parvar Amir Rahimpour Open Access Article Abstract Page Full-Text 14 - The effect of negative experiences from online food delivery platforms on the desire to avoid and the desire to retaliate in the tourism industry (Tehran city case study) yazdan Shirmohammadi Davood Kargarzadeh Open Access Article Abstract Page Full-Text 15 - Developing the Model of the Role of Communication Marketing on the Brand Love of Iran Futsal Premier League Fans (Case Study: Mashhad Farsh Ara Sport Cultural Club کیانوش شجیع سید مرتضی عظیم زاده فرشته ادیب روشن رضا حیدری Open Access Article Abstract Page Full-Text 16 - The Relationship between Brand Love and the Immediate Purchase of Sports Customers Mediated by the Tendency to Hedonistic Consumption mehrad atashi Reza nikbakhsh abolfazl farahani alimohammad amirtash alimohammad safaniya Open Access Article Abstract Page Full-Text 17 - The effect of famous endorsers of international brands on brand love through online brand interactions: Examining the role of brand attitude (Mac brand customers in Iran) Fatemeh Behnam Feyzabadi, Omid Behboodi محسن مرادی Open Access Article Abstract Page Full-Text 18 - The Impact of Brand love and Brand Commitment on Brand loyalty in the Future, Willingness to Pay more, and Word-of-Mouth Advertising in the Selection and Purchase of Smartphones سید هادی سید فضلی vahidreza mirabi karim hamdi
