List of Articles Customer Engagement Open Access Article Abstract Page Full-Text 1 - The Effect of Relationship Marketing On Customer Retention through Customer Engagement Considering Customer Citizenship Behavior Reza Pourmohammad morad rezaei dizgah Open Access Article Abstract Page Full-Text 2 - Designing and Validating an Effective Social Media Marketing Model in the Tehran Dairy Industry maryam abdoli Hosein Bodaghi Khajenobar Reza Rostamzadeh Farzin Modares Khiyabani 10.30495/mediastudies.2022.60291.1381 Open Access Article Abstract Page Full-Text 3 - Content Strategies in Social Media: Health-Oriented Brand Communities in Iran kianoush nazari ameleh pejman jafari farhad ghaffari Open Access Article Abstract Page Full-Text 4 - Machine Learning in E-Commerce: Analyzing and Predicting Customer Behavior Manal Loukili Raouya El Youbi Fayçal Messaoudi Open Access Article Abstract Page Full-Text 5 - Investigating the Role of Consumer Psychological Motives on Customer Engagement, Attachment and Brand Loyalty (Case Study: Me Hypermarket Chain Stores in Tehran) Ali Akbar Khademi Abbas Golshani Hanieh Farazandeh Open Access Article Abstract Page Full-Text 6 - The Effect of Applying Customer Knowledge on Innovation and New Product Efficiency (Case Study: Samasamaneh Software Company) faranak khodayari بهزاد kh 10.30495/jomm.2022.64206.1882 Open Access Article Abstract Page Full-Text 7 - Studying the Effect of the High Level of Mental Involvement of the Customer in the Marketing Process of Influential People on the Desire to Travel to the Destination, the Attitude Towards the Brand and the Desire to Buy samin zahabi abas asadi khodayari behnaz 10.30495/jomm.2022.69502.1972 Open Access Article Abstract Page Full-Text 8 - Social media marketing and brand social identity focusing on customer engagement in the investment process peiman alidostzoghi Ebrahim Chirani Mohammad Reza Azadehdel Open Access Article Abstract Page Full-Text 9 - Providing a model of value creation with customers in the banking industry from a phenomenological perspective Amirali koushki Fataneh ALIZADEHMESHGANI Nasser Fegh-hi Farahmand Open Access Article Abstract Page Full-Text 10 - Investigating Factors Affecting Brand Equity with Respect to Mediating Role of Productivity in Major Steel Companies ali shafiei Vahid Reza Mirabi Open Access Article Abstract Page Full-Text 11 - Presenting a Model for Determining the Prerequisites of Customer Participation in the Hospitality Industry: a Dual Value Perspective mitra mobini Samad Awli Alireza Bafandeh Zendeh hoshang taghizadeh Open Access Article Abstract Page Full-Text 12 - Construction and Validation of a Tool for Measuring the Antecedents of Customer Engagement Based on Dual Value Perspective mitra mobini Samad Awli Alireza Bafandeh Zendeh hoshang taghizadeh Open Access Article Abstract Page Full-Text 13 - Explaining customer engagement to createing value in the banking industry of Iran based on perceived value سید محمد کامل حسینی صمد عالی 10.30495/fed.2022.691505 Open Access Article Abstract Page Full-Text 14 - The impact of social media with the help of artificial intelligence on customer engagement in the automotive industry Nastaran Ghahremanzadeh سید عبدالله حیدریه Younos Vakil Alroaia Open Access Article Abstract Page Full-Text 15 - Investigating the effect of electronic word of mouth practices on the mobile banking adoption intention due to the role of trust and costomer involvement (Case study: Bank Mellat customers in Tehran) مسعود صمدزاده Setareh Akhavan Open Access Article Abstract Page Full-Text 16 - The Effect of Content Quality of Social Networks on Brand Awareness and Purchase Intention with Filling the Online and Offline Gap Perspective Mohammad Reza Kousheshi Mohammad Faryabi
