List of Articles Purchase decision Open Access Article Abstract Page Full-Text 1 - The Purchase Pattern of Poor for Fast Moving Consumer Goods: An Empirical Study of Poor in India A. Kumar H. K. Dangi A. Vohra Open Access Article Abstract Page Full-Text 2 - Merchandising Effect on Customer Satisfaction and Decision (Case Study: Shiraz Chain Stores) Razia Azodi Fazlollah Kazemi Open Access Article Abstract Page Full-Text 3 - Comparative study of the brand's prominence effect on purchase decision in Iranian and foreign home appliances with Grounded Theory Approach Niousha Dehbini Mohammad Haghighi Abdolkhalegh Gholami Open Access Article Abstract Page Full-Text 4 - Evaluation of the Effect of Country-of-origin Image, Product Knowledge and Product Involvement on Consumer Purchase Decisions K. Heidarzadeh Sh. Khosrozadeh Open Access Article Abstract Page Full-Text 5 - The Impact of Contextual Factors, Brand Loyalty and Brand Switching on Purchase Decisions Young Consumers H. Safarzadeh B. Kheiry R. Agha Seyed Agha Open Access Article Abstract Page Full-Text 6 - The impact of a brand's country of origin and manufacturer on customers' perceptions of a country's institutional environment and their purchasing decisions taking into account the moderating role of beliefs arising from customer trust Seyyed Reza Jalalzadeh Amir Momeni 10.30495/jsm.2023.1989947.1837 Open Access Article Abstract Page Full-Text 7 - The Role of Pink Marketing Mixed Elements in Women's Cosmetic Purchase Decision Ghasem Zarei Vahideh Ebrahimi Kharajo Open Access Article Abstract Page Full-Text 8 - Impact of Three-Dimensional (3D) Advertising on Purchase Decision: The Role of Presenting on Various Product Categories (Geometric and Material) Kamal Ghalandari Kambiz Heidarzadeh Hanzaee Open Access Article Abstract Page Full-Text 9 - Identifying and ranking the impact of lifestyle variables and behavioral indicators on purchase decisions and mental conflicts after purchase - case study: young women with financial resources and high income in Tehran city. seyed Mohamad Taghi Hosseinikia Vahid Reza Mirabi 10.30495/fed.2023.700130 Open Access Article Abstract Page Full-Text 10 - Providing a comprehensive model based on the effect of behavioral indicators of Vals lifestyles on Purchase decision making styles of Asel - case study: female buyers with high and low income and financial resources in Tehran city Seyed Mohamad Taghi Hosseinikia Vahid Reza Mirabi Open Access Article Abstract Page Full-Text 11 - The informational, utilitarian effect and expression of the value of reference groups with the decision to buy sports consumers مریم یوسفی فرشاد تجاری زینت نیک آئین Open Access Article Abstract Page Full-Text 12 - Determining Consumers Willingness to Pay in Purchasing Safe Vegetables in Tehran v. بریم نژاد A. هوشمندان