List of Articles customer loyalty Open Access Article Abstract Page Full-Text 1 - The role of service quality in the relationship between standardization and customization of products with customer satisfaction and loyalty "A case study of companies operating in Rasht Industrial City" morteza hazrati Open Access Article Abstract Page Full-Text 2 - Investigating The Effect of Brand Credibility on Customer Loyalty in the Iranian Banking Industry K. Heidarzadeh F. Ghafari S. Farzaneh Open Access Article Abstract Page Full-Text 3 - Analysing the Market Orientation’s Effects on Economic Performance in Insurance Companies M. A. Abdolvand, K. Heidarzadeh H. Manafi Open Access Article Abstract Page Full-Text 4 - Brand equity and brand image with customer loyalty in pharmaceutical companies atiyeh moradi Hossein vazifehdust Open Access Article Abstract Page Full-Text 5 - Relationship between Corporate Reputation and Customer Loyalty on Nigerian Food and Beverages Industry: PLS Approach A. H. Gorondutse H. Hilman M. Nasidi Open Access Article Abstract Page Full-Text 6 - The role of Corporate Responsibility on Customer Loyalty in banking sector Mohammad Javad Taghipourian Mahsa Mashayekhbakhsh Azadeh Mohammadpour sepideh Ataei Open Access Article Abstract Page Full-Text 7 - Investigation The Role Of Relationship Marketing , Experiential Marketing and Cause Marketing in Customer Loyalty اکبر شیدائی حبشی Alireza Fazlzadeh Mohammad Faryabi Open Access Article Abstract Page Full-Text 8 - Study of the Effect Satisfaction and Trust on Customers Loyalty in Service Organizations (Case Study: Branches of Melli Bank in City of Arak) محمد امین جمشیدیان Open Access Article Abstract Page Full-Text 9 - Proposing and Analyzing a Model for the Influence of Ethical Sales Behavior on Customers Loyalty with a Case Study in Parsian Insurance Company. Razieh Peshman حمزه کاظمی مهیاری Open Access Article Abstract Page Full-Text 10 - Investigating the Role of Consumer Psychological Motives on Customer Engagement, Attachment and Brand Loyalty (Case Study: Me Hypermarket Chain Stores in Tehran) Ali Akbar Khademi Abbas Golshani Hanieh Farazandeh Open Access Article Abstract Page Full-Text 11 - Implications of Cause-Related Marketing in the Banking System and its Impact on Customer Loyalty to Banks Ali Valipour Mahmoud Noraei Kamyar Kavosh Open Access Article Abstract Page Full-Text 12 - Investigation the effect of Market Orientation, Innovation and Customer Loyalty on Business Performance (Case Study: Pol Clothing Group) M. R. Pakdel Sh. Nayebzadeh H. Dehghan Dehnavi Open Access Article Abstract Page Full-Text 13 - Investigating Factors Influencing Tejarat bank's Customer Loyalty M. A. Abdolvand K. Abdoli Open Access Article Abstract Page Full-Text 14 - Study of the Effect of Satisfaction and Trust on Customers Loyalty in Service Organizations (Case Study: Branches of Melli Bank in City of Arak) M. A. Jamshidian Open Access Article Abstract Page Full-Text 15 - Investigating the Effect of Gender on Parsian Bank Customer’s Loyalty Base on Relationship Marketing Approach K. Heidarzadeh H. R. Saeeidniya M. Baniasdi Open Access Article Abstract Page Full-Text 16 - Proposing and Analyzing a Model for the Influence of Ethical Sales Behavior on Customers Loyalty with a Case Study in Parsian Insurance Company R. Pezhman H. Kazemi Mahyari Open Access Article Abstract Page Full-Text 17 - Investigation of the Effects of Brand Image and Perceived Public Relation Activities on Customers Loyalty K. Heidarzadeh F. Torabi Open Access Article Abstract Page Full-Text 18 - Exploring the Role of Quality Attributes for Traditional Food Products (With PDO) on Consumer Behavi H. Vazifehdoust V. R. Mirabi M. Mohammadi Open Access Article Abstract Page Full-Text 19 - Assessment Refah and Shahrvand Chain Stores’ Customers Loyalty (Case Study: Tehran Stores) R. Ahmadi M. Donyaei K. Navabizand Open Access Article Abstract Page Full-Text 20 - Investigation the Effects of Cognitive and Affective Evaluations on Behavioral Intentions M. A. Abdolvand P. Parakhodi Moghaddam Open Access Article Abstract Page Full-Text 21 - Investigation the Role of Relationship Marketing, Experiential Marketing and Cause Marketing in Customer Loyalty A. Sheidaei habashi A. R. Fazlzadeh M. Faryabi Open Access Article Abstract Page Full-Text 22 - Survey of Customer Satisfaction in San Suan Product Planning by Kano Model H. Vazifehdust S. Farokhian Open Access Article Abstract Page Full-Text 23 - Investigating the Effects of Brand Credibility on Customer Loyalty in Public and Private Banks M. Hassanzadeh A. Ghadiri Open Access Article Abstract Page Full-Text 24 - The Impact of Service Quality on Customer Satisfaction, Customer Loyalty and Brand Image in the hotel industry (Case study: five star hotels Tabriz City) jafar bahari شهلا بهاری مرجان بذله حامد بهاری Open Access Article Abstract Page Full-Text 25 - Designing a Customer Loyalty Model in the Hotel Industry with a Sports Tourism Planning Approach (Case Study of Hotels in Mazandaran Province) Ali Jersarai Morteza Dosti Pasha Seyed Hossein Alavi Farshad amami Open Access Article Abstract Page Full-Text 26 - On the relative efficiency in general network structures Fatemeh Boloori Jafar Pourmahmoud Open Access Article Abstract Page Full-Text 27 - The Effect of Competitive Advantage Strategies on Customer Loyalty: Mediated role of Brand Identification and Brand Awareness (Case study: Parsian Insurance customers) Samira Falahatgar Mousa Rezvani Chamanzamin Mohammad Taleghani 10.30495/jsm.2021.1943132.1550 Open Access Article Abstract Page Full-Text 28 - Assessing the Out-Of-Home Advertising Model of Consumer Products (Case study of food industry in Fars province) Abdulaziz Shourangiz Hassan Biabani Mohammad Hossein Ranjbar 10.30495/jsm.2021.1943122.1549 Open Access Article Abstract Page Full-Text 29 - Influence of Knowledge Management on the Customer Relationship Management with Meditative Role of Satisfaction and Customer Loyalty Ali Ghasemi-Kia Mohammad Mohebby Open Access Article Abstract Page Full-Text 30 - The moderating role of open innovation in the impact of website appeale on customers' behavioral intentions Arezoo Hosseinzadeh Hamid Khodadad Hosseini Adel Azar Open Access Article Abstract Page Full-Text 31 - The utilization of customer relationship management system for assessment of the level of customer loyalty and its impact on brand image (Case Study: Davan Sanaat Company in Shiraz) Mina Akhbariazad Mehrnaz Amiri davani Open Access Article Abstract Page Full-Text 32 - A Survey of the relationship between E-Service qualities and customer loyalty in Mellat Bank Syyad Mehdi Alvani Masoud Said Panah Open Access Article Abstract Page Full-Text 33 - Customer Relationship Satisfaction kaveh Ganjehe Hamid Khodadad Hosseini Fereshteh Mansouri Moayyed Open Access Article Abstract Page Full-Text 34 - Designing and testing a model for banks marketing social capital development with qualitative phenomenological approach and its role in customer loyalty Ali Mir Farshid Namamian Fakhredin Maroofi Naqdehi Alireza Moradi Open Access Article Abstract Page Full-Text 35 - Investigating the Impact of Social Responsiveness on Customer Loyalty by Mediating Satisfaction, Trust Mohsen Seidabadi Javad Mehrabi Open Access Article Abstract Page Full-Text 36 - Evaluation the effect of implementing clientele reverence plan in the loyalty level of bank customers Mohammad Taleghani Parvaneh Samouei Open Access Article Abstract Page Full-Text 37 - Examine the mediating role of Perceived quality in the impact of Quality relationship with the customer on customer loyalty in the hotel industry (Case Study: five star hotels Tabriz) jafar bahari Banafsheh Farahani Shahla Bahari Marjan Bazleh Hamed Bahari Open Access Article Abstract Page Full-Text 38 - Investigating the effect of service quality and satisfaction on hotel customers' loyalty in Kurdistan province seyed mohammad mosavi jad reza shafei maryam sharifi haydar mohammadi Open Access Article Abstract Page Full-Text 39 - The Impact of Sensory Marketing on Customer Loyalty in The Iranian Clothing Brand Industry: With an Emphasis on the Sensory Marketing Mix Mohammad hadi Asgari mehran Fazeli Veisari Open Access Article Abstract Page Full-Text 40 - The impact of corporate reputation and service quality on customer loyalty صدیقه طوطیان شهرزاد طیاران امید درویش زاده 10.30495/jmemiau.2022.563233.1075 Open Access Article Abstract Page Full-Text 41 - Examining the impact of social responsibilities of the bank on employee performance and customer satisfaction and loyalty علی حمیدی زاده رسول ثانوی فرد مهسا اسدالله 10.30495/jmemiau.2022.576451.1140 Open Access Article Abstract Page Full-Text 42 - The effect of sales force reputation on the dimensions of experiential value-added and customer behavior (Case study: Rossen Therapy Co.) Ali GHolipour soleimani Maryam Ghorbannejad Seyedeh Saeedeh Alamtalab Poshtiri Open Access Article Abstract Page Full-Text 43 - Design and presentation of brand personality marketing model to enhance customer loyalty reza begmoradi Alireza Rousta Esfandiar Doshmanziyari Open Access Article Abstract Page Full-Text 44 - Investigating the Factors Affecting the Use of Mobile Banking by Customers (Case Study: Data of Branches of National Bank of Mazandaran Province) Hooman Shababi Mahmoud Yahyazadehfar Maryam Ghiasabadi Farahani Arash Geran Orimi Open Access Article Abstract Page Full-Text 45 - Providing a model to identify factors affecting customer loyalty in the insurance industry (Case study: Pasargad Insurance, Mashhad) Fahimeh khajavidehshib Golnar Shojaei Baghini Open Access Article Abstract Page Full-Text 46 - Paradimic model of customer satisfaction in the bread industry setareh Nikian Ebrahim Albonaiemi Leila Andervazh Open Access Article Abstract Page Full-Text 47 - Investigating the role of Social Responsibility, Service Quality, and Corporate Identity of Organizations and Customers on Customer Satisfaction and Loyalty (Case Study: Pasargad Bank) abdillah naami seyedeh shima eftekhari sinjani Aliakbar Shahri Mejarshin Open Access Article Abstract Page Full-Text 48 - Investigating the Impact of Relationship Marketing (RM) Strategies on Customer Satisfaction and Customer Loyalty of Ansar Bank Clients hosain vazifehdost hosein khajehnobar maryam abdoli Open Access Article Abstract Page Full-Text 49 - Investigating the Effect of Perceived Service Quality on Customer Loyalty Mediated by Customer Satisfaction and Corporate Image with Regard to the Role of Moderating the switching costs (Case Study: Sina Bank Branches in Mashhad) Ahmad Tavakoli azar kafashpour Hossein Nikoo Open Access Article Abstract Page Full-Text 50 - The Effect of Team Identity on Student loyalty Through Motivation hamid samarikhalaj mona rezaei reza nikbakhsh Open Access Article Abstract Page Full-Text 51 - interactive marketing model based on the national system of innovation in industrial tools Ali Hajiaghabozorgi Mahmoud Ahmadi sharif Peyman Ghafari Ashtiani Open Access Article Abstract Page Full-Text 52 - Policy to Increase Customer Loyalty: A New Secret to Unlocking The Impact of Gamification on New Loyalty Programs (Case Study of Travel Agencies on Alborz Province) ٍEsmaeel Rostamzadeh Ganji nahid mahmudpur saeid mahammad zade Open Access Article Abstract Page Full-Text 53 - Investigating and analysis of the impact of service quality and trust on customer loyalty in e-commerce Alinaghi Rezaie سامان فروتنی Mohsen Katebi Jahromi علیرضا کاتبی جهرمی