The Causal Model of Export Entrepreneurship and Export Market Orientation on Export Performance: a Case Study of Food and Agricultural Products Export Companies
محورهای موضوعی : Business Strategy
Ali Kazemi
1
(Department of Management, Kish International Branch,
Islamic Azad University, Kish, Iran)
Alireza Rousta
2
(Department of Management, Kish International Branch,
Islamic Azad University, Kish, Iran)
Abdullah Na'ami
3
(Department of Business Management, South Tehran Branch,
Islamic Azad University Tehran Iran)
کلید واژه: Degree of Globalization, export performance, Export Entrepreneurship, Export Market Orientation, Market Distance, Intensity of Competition,
چکیده مقاله :
The aim of this study is to define and introduce the variable of export entrepreneurship and factors affecting it in a global export-centric model. However, we seek to find the effect of the variables of export entrepreneurship and export market orientation on export performance. To test the research hypotheses, a sample of 296 people employed in food and agricultural products company located in Tehran Province has been used, whose information has been obtained. Data has been collected using standard questionnaire and the obtained information has been analyzed by SPSS and Smart PLS software. The research findings demonstrate that resources and the intensity of competition have a positive effect on export entrepreneurship, but the impact of market distance on export entrepreneurship has not been confirmed. The results indicate the positive impact of export market orientation and export entrepreneurship on the export performance of sample companies. However, the moderating impact of the degree of globalization on the relationship between export market orientation and export performance has been confirmed.
