The present article is a survey research that intends to explore the social factors affecting social identity. Statistical population of consisted of over 551653 youth aged 15-29 living in the city of Isfahan. From among them, 384 were selected as the sample of the study based on sampling formula using quota sampling method. Research hypotheses were formulated by referring to the theories given by Giddens, Bourdieu, Gerbner, Gaffman, Tajfel and Jenkins Data collection instrument was questionnaire. After analyzing the data, it was found that the level of body management among the youth aged 15-29 living in the city of Isfahan was medium to high. Based on inferential analysis, there was a statistically significant correlation between cultural capital (r=-0.166), media consumption(r=-0/179), attention attracting(r=-0. 319), age (r=129/0), Job status, marital status and social identity. Furthermore, regression analysis results showed that there was a significant correlation between variables such as media consumption, attention attracting, Job status , marital status and social identity among the youth under research so that these variables accounted for %0.191 of the variance gained for social identity. پرونده مقاله

One of the essential consequences in the emergence of consumer society is that individuals' body hasbecome reflective based on changing their visible characteristics of their bodies. People try to construct a social body acceptable to their society. The present article is a survey research that intends to explore the social factors affecting body management. Statistical population of this study consisted of over 551653 youth aged 15-29 living in the city of Isfahan. From among them, 384 persons were selected as the sample of the study based on quota sampling formula. Research hypotheses were formulated by referring to the theories given by Anthony Giddens, Bourdieu, Gaffman, Gerbner and Federeston. Data collection instrument was questionnaire. After analyzing the data, it was found that women have gained the upper body management behaviors than men. Based on inferential analysis, there was a statistically significant correlation between social identity (r= 0.282), religious identity (r= 0.158), gender identity (r= 0.188), cultural capital (r= 0.234), level of education and body management. Furthermore, results of regression analysis showed that there was a significant correlation between the variables such as gender, social identity, cultural capital and body management among the youth under research. پرونده مقاله