The Effect of Production Strategies on Competitive Priorities and Exports of Special Tactical Vehicle Products

Subject Areas : Strategic Management Researches

Hamed Khanzadeh ¹ , Seyed Morteza Madani ² , Ali Nopour Holari ³

1 - PhD in Public Administration, Institute for Management and Planning Studies (IMPS), Tehran, Iran
2 - PhD in Materials Engineering, Materials and Energy Research Center (MERC), Karaj, Iran
3 - Central Tehran Branch, Islamic Azad University, Tehran, Iran

Received: 2022-10-10 Accepted : 2023-01-04 Published : 2023-02-20

Keywords: Competitive Priority, Special Tactical Vehicle, Production Strategy, Competitive Ability and Exports,

Abstract :

Production strategy is one of the most important types of applied strategy that plays a role in shaping the necessary competencies for competition among organizations. In this research, according to the background of the research and interviews with the experts of the special tactical vehicle industry, the competitive priorities and strategic measures of production in the mentioned industry were identified and the conceptual model of the research was formed. Then by finding the strategic production actions that has been affected by competitive priorities, we discussed their effects on export performance. Analysis of research data was done using inferential statistics such as correlation coefficient and multiple linear regressions; First, by using Kendall's correlation coefficient, the relationship of each of the four competitive priorities of quality, flexibility, cost reduction, and delivery capability was investigated with each of the twenty-seven selected strategic measures and significant relationships were identified. Then we analyzed the effect of the mentioned actions that has been affected by competitive priorities on the performance related to priorities in order to know its extent. On the other hand, we answered the question that to what extent, the mentioned combination of measures can improve the export performance of the studied units. The results showed that the specified set of measures can improve performance by 74.6% of quality, 9.2% of cost reduction, 61.1% of flexibility and 49.9% of delivery capability. Also, the set of strategic production measures can affect profitability by 44.5% at most. So, it can be concluded that other factors such as marketing, effective and appropriate communication, etc. are also effective on profitability. At the end, the limitations of the research were mentioned and suggestions for future research were presented.

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