Stream of public relations news in the community
Subject Areas : Journal of Iranian Social Development Studies
afshin mohammadi
1
(دانشجوی دکتری تخصصی علوم ارتباطات، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران (Email: afshin5585@yahoo.com))
افسانه مظفری
2
(دانشیار علوم ارتباطات، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران (نویسنده مسئول) (Email: dr.afsaneh.mozaffari@gmail.com))
رها خرازی محمدوندی آذر
3
(استادیار، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران (Email: zahra-kharrazi@yahoo.com))
Keywords: technological changes, Journalistic Formats, Public Relations, media, Keywords: Streaming Media,
Abstract :
Abstract : Nowadays, the importance of the media, including public relations, as an organizational media in shaping and guiding public opinion and the Streaming political, social, economic events etc. is not overlooked by anyone. Perhaps, until recently, the most pivotal role for public relations was simply to inform the actual events. But public relations can now become a "media organization" of society guidance and streamlining by creating conditions for a passive administrative apparatus. The purpose of this research is to investigate the streamlining of public relations events in society with the variables such as the transformation of public relations into a media organization, changes in technological developments, the use of experts and the use of journalistic formats. This research has been done in a survey method by using questionnaire. The statistical population is the public relations experts of ministries and organizations based in Tehran, that their number is 600 and the sample size is 200 people. The results show that with the technological changes, the development of public relations with the media organizations and the use of journalistic formats, public relations can play a more active role in streamlining news in the society.
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