List of Articles Brand Engagement

• Open Access Article
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  1 - Antecedents and Consequences of Brand Engagement in Social Networks: A Meta-Analysis
  zahra Atf Fariz Taheri Kia Kambiz Heidarzadeh Hanzaei
• Open Access Article
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  2 - Investigate the difference of the impact of brand engagement (consumption of content and contribution of content) on social media between Generations X and Y
  sara rostamizad K. Heidarzadeh fereshteh lotfizadeh
• Open Access Article
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  3 - Investigation of Brand Identity and Brand Resonance's Role in Customer Brand Engagement
  zahra shirazian
• Open Access Article
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  4 - Formation of Social Brand Engagement through User-Generated Content: Meta Synthesis Technique
  Zaniyar   ghorbani Tohfeh Ghobadi Lamuki Alireza   pir hayati Behrooz   Bayat