List of Articles Brand Experience

• Open Access Article
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  1 - Investigating the relationship between self-congruity and brand attachment with the moderating role of the need for uniqueness on brand loyalty (case study: mobile customers in Isfahan)
  Alireza Naalchi Kashi Elnaz Parvizinia
• Open Access Article
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  2 - Studying the relationship between brand and consumer (case study: electrical home appliance)
  fatemeh motahari nejad سعید صمدی زینب طولابی یاسان الله پوراشرف
• Open Access Article
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  3 - Factors Affecting Green Brand Switching Behavior to Experimental Consume Natural Cosmetic Consumers (Case Study: Cinere Products)
  kiana kheiri rasol asgarpor
• Open Access Article
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  4 - Investigating the Consequences of Social Media Marketing Activities on Brand Equity Based on the Mediating Role of E-Brand Experience (Case Study: Denolix Academy of Dental Sciences)
  farinoosh lazar
  10.30495/jomm.2023.73064.2039
• Open Access Article
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  5 - Consumer Emotional Attachments to the Brand: Prerequisites and Outcomes
  B. Kheiry M. Samei Nasr M. Azimpour Khujin
• Open Access Article
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  6 - Structural Equation Modeling Approach in Explaining the Effect of Experience, Trust and Brand Loyalty on Brand Equity
  M. Dehghani Soltani E. Mohammadi Y. Pour Ashraf K. Sayeh Miri E. Ghahri Shirinabadi
• Open Access Article
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  7 - Studying the Relationship between Brand and Consumer (Case Study: Electrical Home Appliance)
  F. Motaharinejad S. Samadi Z. Tolabi Y. Pour Ashraf
• Open Access Article
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  8 - Numerical Solutions of Two-dimensional Linear and Nonlinear Volterra integral equations: Homotopy Perturbation method and differential transform method
  Najmeh dastani
• Open Access Article
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  9 - Brand Attachment in Consumer- Brand Relationship
  Nahid Reihani Mohamad- Ali Abdolvand kambiz Heidarzadeh Mohsen Khounsiavash
• Open Access Article
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  10 - Designing and Explaining the Model of Brand Experience with the Citizenship Behavior of Customers in the Banking Industry
  Mina RezaSoltani Shahrbanoo Gholipour Fereydooni Seyyed Ali Nabavi Chashmi Mojtaba Maleki
  10.30495/jsm.2023.1977819.1748
• Open Access Article
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  11 - Employing the creative approach of brand addiction to develop a model of repurchasing luxury products
  Mitra Meijani Alireza Rousta Darioush Jamshidi
• Open Access Article
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  12 - Effects of Brand Experiences on the Customers Willingness to Pay More
  K. Raissifar H. Bakhtiari M. Taheri
• Open Access Article
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  13 - New Strategic View on Brand: The Effect of Congruity, Reliability and Attachment on Customer Loyalty
  mojtaba khansabbakh shahnaz nayebzadeh reihane sadat bakhshayesh
• Open Access Article
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  14 - Investigating the Effects of Brand Experience, Brand Image, and Brand Trust on Brand Attachment and Purchase Intention" (Case study: iPhone Consumers in Iran)
  Zeinab olsadat Tabatabaei Yeganeh