List of Articles Mouth Open Access Article Abstract Page Full-Text 1 - The effect of travelers' recommendations on word-of-mouth advertising and reuse intention with the mediating role of safety and perceived value and the moderating role of education majid pabarjaei zanjani احمد راه چمنی Open Access Article Abstract Page Full-Text 2 - IMNTV-Identifying Malicious Nodes using Trust Value in Wireless Sensor Networks Swathi B H Megha V Gururaj H L Hamsaveni M Janhavi V Open Access Article Abstract Page Full-Text 3 - Analyzing the mediating role of social influence transmission in the impact of digital content marketing components on word of mouth e-marketing and viral e-marketing Mohamad Shoaib Allami mohamad Hadi Asgari Open Access Article Abstract Page Full-Text 4 - Investigating the Role of Social Media Marketing On the Promotion of Electronic Word-Of-Mouth Advertising of Tourist Destinations (Case Study: Tehran Province) ANAHITA MOHAMMADI Mohammad siadatan Mahdi Karoubi 10.30495/mediastudies.2023.74651.1534 Open Access Article Abstract Page Full-Text 5 - The Effect of Word of Mouth Advertising on Sports Customers Purchase Intention with Emphasis on Mediator Role of Brand Equity Mahboub Sheikhalizadeh Open Access Article Abstract Page Full-Text 6 - Effect of Foreign Health Tourists’ Satisfaction from Destination on Word of Mouth Advertising in Tehran's Hospitals Mohammad Javad Taghipourian Umm al-Banin Eyni Mirhassanlo Open Access Article Abstract Page Full-Text 7 - Explaining the phenomenological pattern of the concept of health tourism with an emphasis word of mouth advertising of health centers mohammad ali abdolvand mehdi bani asadi Open Access Article Abstract Page Full-Text 8 - Effective Factors on Word-of-Mouth Marketing and the Intention to Return to Beauty Clinics Saeid Dehyadegari nastaran douraghi ellaheh shahbi Open Access Article Abstract Page Full-Text 9 - The effect of the antecedents of brand attractiveness on brand commitment and positive WOM: Mediating role of consumer-brand identification zahra mohammadi faranak khodayari sedigheh tootian Open Access Article Abstract Page Full-Text 10 - The effect of Relationship marketing on purchase intention the moderating effects of word-of-mouth عاطفه شکاری فرج اله رحیمی سیروس کراهی مقدم Open Access Article Abstract Page Full-Text 11 - The effect of word of mouth on intention to use insurance services among customers of insurance companies in Rasht علی داوری Amin Mohammadi Almani امیر پورناصرانی Open Access Article Abstract Page Full-Text 12 - Examine the relationship of mouth communication on buying handsets domestic production (Case study GLX G5 phone buyers in the esfahan city for the relevant agencies) ehsan namdar joyami محمد تابان Open Access Article Abstract Page Full-Text 13 - Examine the relationship of mouth communication on buying handsets domestic production (Case study GLX G5 phone buyers in the esfahan city for the relevant agencies) ehsan namdar joyami محمد تابان Open Access Article Abstract Page Full-Text 14 - Skeptical Buyers and Their Price Sensitivity in buying Optional Insurance Nafiseh Norouzi Daryakenari mohammad javad taghi pourian sepideh Ataei Open Access Article Abstract Page Full-Text 15 - The Effect of Consumer Perceived Values on Brand Love and Its Consequences: Explaining the Mediating Role of Brand Identity iman hakimi Open Access Article Abstract Page Full-Text 16 - Effect of psychological contract violation on positive word of mouth intention in online shopping (case study: customers of digikala) niloufar ashrafi Kambiz Heidarzadeh Open Access Article Abstract Page Full-Text 17 - The Effect of Brand Personality and Brand Image on Word of Mouth Marjan Daneshian Shahnaz Nayebzadeh Mahmoud Moien Addin Akram Eghbali Open Access Article Abstract Page Full-Text 18 - The relationship between attitudes to endorsement advertising and brand equity with Word of Mouth Advertising shahab bahrami Open Access Article Abstract Page Full-Text 19 - The convenience of online shopping and its impact on increasing customer satisfaction Abbas Ahmadi seyedahmad heydari Open Access Article Abstract Page Full-Text 20 - The Effect of Components of Social Media Marketing Activities through Brand Value on Customer Responsibility in the Tourism Industry firouze hajialiakbari narges moosavi Open Access Article Abstract Page Full-Text 21 - Identifying and Prioritizing the Factors Affecting the Intention of Viral Marketing Behavior in Customers with a Multi-Criteria Decision Approach (Fuzzy Hierarchical Analysis) naser seifollahi Mohmmad Bahadorinejad 10.30495/jomm.2022.65004.1899 Open Access Article Abstract Page Full-Text 22 - The Role of Window Shopping in Improving Word of Mouth Marketing in Chain Stores Karim Esgandari Soheyla Soleymanpour Shadi Orafaye Jamshidi Open Access Article Abstract Page Full-Text 23 - The Effect of Customers' Negative Emotions on Negative Electronic Word of Mouth Advertising With the Mediating Role of Revenge and Desire to Improve (Case Study: Digikala Company) faranak khodayari Shadan Vahabzadeh Salumeh Rajablu 10.30495/jomm.2022.68062.1946 Open Access Article Abstract Page Full-Text 24 - The Effect of Relationship Marketing on Purchase Intention the Moderating Effects of Word-of-Mouth A. Shekari F. Rahimi S. Korahi moghadam Open Access Article Abstract Page Full-Text 25 - The Survey of Effect of Relationship Quality and Rapport on Word of Mouth P. Ghaffari Ashtiyani M. Zanjirdar M. Panahi Vanani Open Access Article Abstract Page Full-Text 26 - The Impact of After- Sales Services Quality on Behavioral Intentions of Buyers of Industrial Products M. A. Abdolvand P. Alipour Open Access Article Abstract Page Full-Text 27 - Examination of the Relationship of Mouth Communication on Buying Handsets Domestic Production (Case Study GLX G5 Phone Buyers in Isfahan City for the Relevant Agencies) E. Namdar Joyami M. Taban Open Access Article Abstract Page Full-Text 28 - Consumer Emotional Attachments to the Brand: Prerequisites and Outcomes B. Kheiry M. Samei Nasr M. Azimpour Khujin Open Access Article Abstract Page Full-Text 29 - The Study Some of the Factors Consequences in Relationship Quality Employee - Customer in the Hotel Industry by Fuzzy Logic A. R. Mosavi M. Ashraf P. Rajaey Open Access Article Abstract Page Full-Text 30 - The Effect of Word of Mouth on Intention to Use Insurance Services among Customers of Insurance Companies in Rasht A. Davari A. Mohammadi Almani A. Pournaserani Open Access Article Abstract Page Full-Text 31 - Investigating the Effects of Brand Credibility on Customer Loyalty in Public and Private Banks M. Hassanzadeh A. Ghadiri Open Access Article Abstract Page Full-Text 32 - Changes in the physical and microstructure attributes of surimi from black mouth croaker (Atrobucca nibe) during frozen storage (-18ºC) Seyed Pezhman Hosseini Shekarabi Seyed Ebrahim Hosseini Mehdi Soltani Abolghasem Kamali Tooraj Valinassab Open Access Article Abstract Page Full-Text 33 - Investigating the impact of advertising on the behavioral patterns of tourists in social networks yazdan shirmohammadi Farzane Abedi Open Access Article Abstract Page Full-Text 34 - Pathologic study and time of persistence foot-and-mouth disease in guinea pig organs ایرج سهرابی حقدوست محمدحسن حبل الورید همایون مهروانی محمد اسلام پناه حسن ایزدی Open Access Article Abstract Page Full-Text 35 - Numerical Solutions of Two-dimensional Linear and Nonlinear Volterra integral equations: Homotopy Perturbation method and differential transform method Najmeh dastani Open Access Article Abstract Page Full-Text 36 - The model of variables affecting brand love and commitment and its impact on brand loyalty, willingness to pay more and word of mouth in smart phone users hadi seyedfazli Vahidreza mirabi karim hamdi 10.30486/jsrp.2021.1920916.2814 Open Access Article Abstract Page Full-Text 37 - The relationship between time and the aesthetics of the play "The Crow's Mouth" Leila javaheri Mohammad Reza Sharifzade merdad rayani makhsos Open Access Article Abstract Page Full-Text 38 - Guerilla Marketing Approach on Consumer’s Purchase Intention with Presence of Mediator Variable of Satisfaction Artimes Mahdavi Meymand Fazlullah Kazemi Open Access Article Abstract Page Full-Text 39 - The moderating role of open innovation in the impact of website appeale on customers' behavioral intentions Arezoo Hosseinzadeh Hamid Khodadad Hosseini Adel Azar Open Access Article Abstract Page Full-Text 40 - Employing the creative approach of brand addiction to develop a model of repurchasing luxury products Mitra Meijani Alireza Rousta Darioush Jamshidi Open Access Article Abstract Page Full-Text 41 - Phytochemical study of the Medicinal plant extract of (Rosa Canina L.) collected from Meshkin-shahr vegetation area and its antibacterial effect on common oral and dental bacteria. Hojjat Eghbal Mehdi Ahmadi Sabegh Open Access Article Abstract Page Full-Text 42 - Customer Relationship Satisfaction kaveh Ganjehe Hamid Khodadad Hosseini Fereshteh Mansouri Moayyed Open Access Article Abstract Page Full-Text 43 - Evaluation of effect of individual factors include (excitement and self-esteem) and new products’ knowledge on impulse buying behavior Mohammad Ali Abdol Vand Kambiz Heydar Zadeh Sara Khalil Hasan Zadeh Open Access Article Abstract Page Full-Text 44 - Investigating the Impact of Word of Mouth Advertising on Customer Experience Management in the Dental Equipment Industry Using Fuzzy Analytic Hierarchy Process Shaghayegh Shakiba Tabar Sina Nematizadeh Hamidreza Saeednia 10.22094/joie.2022.1945838.1916 Open Access Article Abstract Page Full-Text 45 - Proximate composition and protein electrophoresis pattern of muscle from black mouth croaker (Atrobucca nibe) in the Oman Sea S.P Hosseini-Shekarabi S.E Hosseini مهدی Soltani ابولقاسم Kamali تورج Valinassab Open Access Article Abstract Page Full-Text 46 - Clinical evaluation of the effect of hydroalcoholic extract of Hypericum perforatum on the healing of oral lesions of Foot and mouth disease in cattle mohammad tolouei amir daneshvar hosein tayefi-nasrabadi omid madadgar 10.30495/jvcp.2021.1923074.1299 Open Access Article Abstract Page Full-Text 47 - Evaluation of relationship between histopathological lesions and cardiac biomarkers changes in lambs with foot and mouth disease Zahra Jafarnia Mohammad Hashemnia Zahra Nikoosafat 10.71499/jvcp.2024.3121449 Open Access Article Abstract Page Full-Text 48 - Effect of Customer to Customer Interactions on Satisfaction, Loyalty and Word of Mouth Advertisements of Customers (Case Study of Semnan Traveling and Tourism Agencies) N. Imankhan S. Eekani M. Fakharyan Open Access Article Abstract Page Full-Text 49 - The Effect of Word-Of-Mouth Advertisements on the Responses of Clients (Case Study: Mobile Operators) Mohammad Reza Eghbal Open Access Article Abstract Page Full-Text 50 - The Effect of Components of Social Media Marketing Activities Through Brand Value on Customer Responsibility in the Tourism Industry Case Study of Zanjan Province Firozeh hajialiakbari narges moosavi Open Access Article Abstract Page Full-Text 51 - An Analysis of Tourists’ Behavior of Delay in Service Delivery (A Case Study of Parsian Hotel in Kermanshah) Maryam Beigpour Tanha kamran yeganegi Open Access Article Abstract Page Full-Text 52 - The effect of customer experience management on word-of-mouth advertising with the mediating role of customer relationship management in Mashhad bodybuilding clubs seyed mohammad hosein hoseini ravesh amir moghaddam Open Access Article Abstract Page Full-Text 53 - Determining the role of brand on the relationship between consumer culture and word-of-mouth advertising Fereydoun Omidi Open Access Article Abstract Page Full-Text 54 - پتانسیل دارویی گیاهان مورد استفاده در مراقبت از دندان: مروری آنیل کومار آمیت لاتر ویکاش کومار - وینیش رنو شراوات وایبهاو تایاگی Open Access Article Abstract Page Full-Text 55 - تاثیر عوامل بازاریابی درونگرا برعملکرد بازاریابی (موردکاوی: صنعت رستوران درشهرستان رشت با تأکید بررستوران های بنانهاده شده برنامه های گیلکی) مهدی محمدی کوچصفهانی محمد جلیلی محمود نورایی Open Access Article Abstract Page Full-Text 56 - A Survey of Loyalty Strategies and Word of Mouth Communication to Customers of Sports Products (Case Study of Adidas Brand Customers in Iraq) Farah Nouri Razi Al-Awadi Omid Behboodi Ahmad Sharbaf Eidghahi 10.30495/msds.2022.1962692.1061 Open Access Article Abstract Page Full-Text 57 - Consequences of word of mouth advertisement from the perspective of fitness clubs customers in Gonad Kavoos city وحید وظیفهخواه دهجبار ناصر بای Open Access Article Abstract Page Full-Text 58 - Investigation of the Effect of Loyalty on Customer Repurchase of Dairy Products Javad Rafati; Reza Aghamoosa Abdollah Naami Open Access Article Abstract Page Full-Text 59 - The Effect of Customers Preferences towards WOM (Case Study: Fast Food Restaurant Industry) Javad Rafat Reza Aghamoosa Kimia Zand Habibi Open Access Article Abstract Page Full-Text 60 - Personal Motivations to pass along Electronic Messages for Others (Viral Marketing) Mohsen Moradi Zahra Alipour Darvish Open Access Article Abstract Page Full-Text 61 - Heavy metals(Al-Ni-Pb-Hg-Cr) in Vimba vimba persa in Anzali on the Caspian Sea coasts M. Sotudeh asl R. Mosavi Nadushan L. Salimi Open Access Article Abstract Page Full-Text 62 - Isolation and identification of Lactic Acid Bacteria in the people's mouth and studying on their inhibitory effect on some entropathogenic bacteria Jamileh Noroozi Anita Khanafari Shirin Beiglari Open Access Article Abstract Page Full-Text 63 - Investigating the role of effective factors of word of mouth on repurchase intention in Bank Mellat investment funds ghazaleh asvadi alireza rousta Open Access Article Abstract Page Full-Text 64 - Investigation Effect Perceived Value on Word-of-Mouth With the Role Mediation Customer Satisfaction (Case of : Consumers of Pars Khazar Home Appliances Products) Ebrahim Khademi Vahid Mirzaei Open Access Article Abstract Page Full-Text 65 - The effect of brand attitude, electronic word-of-mouth advertising on the willingness to pay, higher price with the role of customer brand identity (case study: Saderat Bank) Ahmad Fallah Hoseini Hosein Vazifehdust Ehsaneh Nejadmohammad Nameghi Open Access Article Abstract Page Full-Text 66 - Optimal Control of Hand, Foot and Mouth Disease Model using Variational Iteration Method Devipriya Ganeshan L. Jane Darne Open Access Article Abstract Page Full-Text 67 - The Effect of Word of Mouth Advertising on Customer Preferences siyamak farrokhi ali Yavari jafar beikzad Open Access Article Abstract Page Full-Text 68 - Implementation of Marketing Strategies Based on Customer Lifetime and Referral Value (Case Study:broadband Internet Service Industry) mohamad haghighi babak hazave hesar maskan mehdi ashkani amirhosein abasi Open Access Article Abstract Page Full-Text 69 - Investigating the Role of Word of Mouth in the Relationship between Trust and Shopping Behavior of Consumers of Sports Products in Guilan Province abbas khodayari seyavash khodaparast javid pourabdi Open Access Article Abstract Page Full-Text 70 - Effect of Green Tea Mouthwash on Chemotherapy - Induced Oral Mucositis in Cancer Patients Thenmozhi Paluchamy Daphin Steni Stephen 10.60829/jchr.2024.1103158 Open Access Article Abstract Page Full-Text 71 - The effect of cardamom herbal mouthwash with 0.2% chlorhexidine on the plaque index and gingivitis index Zahra Aghajani Ehsan Rafiei Sami Rafiei 10.71783/cofs.2024.1103328 Open Access Article Abstract Page Full-Text 72 - A survey on the impact of electronic word of mouth advertising on brand image and consumer purchase intention (case study: Final buyers of Samsung Mobile phone in Islamic Azad university-Aliabad Katoul Branch) Hormoz Mehrani Mansoureh sadeghi Majid saftari Open Access Article Abstract Page Full-Text 73 - Examining the effect of service quality on repeat visits, repurchase intention and word of mouth advertising with regard to the mediating role of customer trust and satisfaction in online shopping of health and cosmetic products (case study: Mahland fahameh farahbakhsh Open Access Article Abstract Page Full-Text 74 - Investigating the effect of electronic word of mouth practices on the mobile banking adoption intention due to the role of trust and costomer involvement (Case study: Bank Mellat customers in Tehran) مسعود صمدزاده Setareh Akhavan Open Access Article Abstract Page Full-Text 75 - Emerging of SAT-2 foot-and-mouth disease strain in the Middle East region, the risk of its incursion into Iran, and future measures in the region amir javadi Open Access Article Abstract Page Full-Text 76 - The Effect of Residents' Satisfaction on Tourism Destination on Oral Advertising by Mediating Place Attachment and Destination Interaction in Domestic Tourist Attraction(Study of tourists in Masouleh and Castle of Rudkhan) yazdan Shermohammadi seed Isaac Jalalian Mandsour Rezaali Maryam Bahrami