List of Articles brand loyalty

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  1 - Future studies on customer experience management and its effective factors based on brand loyalty
  Azadeh Boostani Hamidreza Saeedniya Hamid Saeedi Rahim Mohtaram
• Open Access Article
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  2 - The evaluation of relationship between customer value and customer relationship management performance
  K. Heidarzadeh A. Zendehdel Ali Hossin Soltani
• Open Access Article
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  3 - The effects of sustainable marketing activities on brand loyalty in dairy products with the intermediary effect of brand image, trust and customer satisfaction
  naser azad mahtab alsadat mousavi fard
• Open Access Article
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  4 - Investigating the relationship between self-congruity and brand attachment with the moderating role of the need for uniqueness on brand loyalty (case study: mobile customers in Isfahan)
  Alireza Naalchi Kashi Elnaz Parvizinia
• Open Access Article
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  5 - The Effect of Brand Equity on Purchase intention With Mediating Role of Brand Attitude
  Ehsaneh Nejad Mohammad Nameghi Abas Asadi zahra khakrizi Mohammad Ali Berangi,
• Open Access Article
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  6 - Impact of Consumer Social Responsibility and Brand Social Responsibility Image on Brand Loyalty
  H. Mishra P. Sinha S. Singh S. Koul
• Open Access Article
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  7 - Satisfaction towards Customer Loyalty in Auto-Mobile Industry of Pakistan
  A. U. Haq
• Open Access Article
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  8 - Emotional marketing, dynamic capabilities and organizational profitability
  Mojtaba Poursalimi anoosh omidi
• Open Access Article
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  9 - The Effect of Insurer Personality Characteristics on Brand Personality and Brand Loyalty (Case Study: Iranian Insurance Companies in Langrood County)
  faranak khodayari Sedigheh Tootian Esfahani Roghayeh Tajbar Parashkoohi
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  10 - Studying the relationship between brand and consumer (case study: electrical home appliance)
  fatemeh motahari nejad سعید صمدی زینب طولابی یاسان الله پوراشرف
• Open Access Article
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  11 - The effect of social media on brand community markers, value creation practice, bran trust and brand loyalty (case study: comparison between Apple (Iphone) and Samsung’s (Galaxcy) mobile)
  مریم کناره فرد سید علیرضا موسوی
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  12 - The Effect of Consumer Perceived Values on Brand Love and Its Consequences: Explaining the Mediating Role of Brand Identity
  iman hakimi
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  13 - The effect of brand equity to attract new customers and retain existing customers (the case of food products Calais)
  hosein vazifehdust behrooz gholipoor hamed abbasi
• Open Access Article
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  14 - The Effect of Brand Personality and Brand Image on Word of Mouth
  Marjan Daneshian  Shahnaz Nayebzadeh  Mahmoud Moien Addin Akram Eghbali
• Open Access Article
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  15 - The Impact of Young Brand Identity on Brand Loyalty by Mediating Customer Satisfaction in the Mobile Industry
  Maryam Ghamari Poor Zahra Amir Hoseini
• Open Access Article
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  16 - Branding co-creation through customers participation in digital media
  Ali Akbar Khademi Ali Boromandnasab Hanieh Farazandeh
• Open Access Article
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  17 - Effects of Brand Performance on Consumer Buying Behavior through Variables Mediating Brand Trust and Brand Image and Brand Equity and Brand Loyalty
  Abbas Ghaedamini Harouni Mehrdad Sadeghi de cheshmeh Siamak Korang Beheshti Majed Maharani Barzani
• Open Access Article
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  18 - The Impact of Fashion Innovativeness (FI) on Consumer-based Brand Equity
  Sayed mohammad Shamszadeh alavi
• Open Access Article
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  19 - Investigate the Effect of Social Media Personalization on Perceived Brand Value and Brand Loyalty with the Mediating Role of Brand Interaction and Consumer (Case Study: Snap Company)
  Maria Hoseinzade Shirzili farzad asayesh Mohammad Reza Ghorbanian
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  20 - Brand equity modeling in Sepah Bank (A New Approach to Delphi-Fuzzy Type 2 Electro-Type 3 Techniques and Structural Equations)
  KUMARS MOHSENIMEHR hossain budaghi khaje nobar
  10.30495/jomm.2023.68874.1964
• Open Access Article
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  21 - Investigation of the Effect of Country of Origin Image on Brand Equity (Case Study: Iran khodro Diesel Company- Chorus Minibus)
  K. Heidarzadeh M. Hashemi
• Open Access Article
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  22 - The Study of Effective Factors on Cosmetic Impulse Buying
  P. Ghaffari Ashtiyani B. Akbari
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  23 - The Effect of Social Media on Brand Community Markers, Value Creation Practice, Brand Trust and Brand Loyalty (Case Study: Comparison between Apple (Iphone) and Samsung’s (Galaxy) Mobile)
  S. A. Mousavi M. Kenarehfard
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  24 - Studying Effective Elements in Brand Equity From the Consumer's Perspective (Based on Aaker's Model)
  M. Mohamadian R. Shafiha
• Open Access Article
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  25 - Media Mix Elements Affecting Service Brand Equity (Case Study: Sina Bank)
  A. A. Farhangi R. Abedini
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  26 - Consumer Emotional Attachments to the Brand: Prerequisites and Outcomes
  B. Kheiry M. Samei Nasr M. Azimpour Khujin
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  27 - The Impact of Contextual Factors, Brand Loyalty and Brand Switching on Purchase Decisions Young Consumers
  H. Safarzadeh B. Kheiry R. Agha Seyed Agha
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  28 - Structural Equation Modeling Approach in Explaining the Effect of Experience, Trust and Brand Loyalty on Brand Equity
  M. Dehghani Soltani E. Mohammadi Y. Pour Ashraf K. Sayeh Miri E. Ghahri Shirinabadi
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  29 - Explaining the Role of Organizational Citizenship Behavior on Customer Based Brand Equity
  M. Mahmoudi Maymand A. Harandi
• Open Access Article
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  30 - Determinants of Brand Equity: Offering a Model to Chocolate Industry
  H. Vazifehdust H. Emari
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  31 - Studying the Relationship between Brand and Consumer (Case Study: Electrical Home Appliance)
  F. Motaharinejad S. Samadi Z. Tolabi Y. Pour Ashraf
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  32 - Effects on Consumer-Based Brand Equity: Evaluation of Factors
  A. H. Ebrahimi B. kheiry S. Yadegari
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  33 - The Influence of Product Involvement on Brand Loyalty
  H. R. Saeidnia S. Jamalinejad
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  34 - Providing a model to explain brand equity tourism destinations (Case study: Shiraz city)
  jafar bahari shahla bahari مرجان بذله hamed bahari
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  35 - Numerical Solutions of Two-dimensional Linear and Nonlinear Volterra integral equations: Homotopy Perturbation method and differential transform method
  Najmeh dastani
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  36 - The model of variables affecting brand love and commitment and its impact on brand loyalty, willingness to pay more and word of mouth in smart phone users
  hadi seyedfazli Vahidreza mirabi karim hamdi
  10.30486/jsrp.2021.1920916.2814
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  37 - The effect of gamification on brand loyalty of educational institutions:A case study of Ghalamchi educational brand
  Ali Parvar Amir Rahimpour
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  38 - A Study of Factors Affecting the Brand Equity of University (Case Study: Qazvin Islamic Azad University)
  Mahdi Ghasemi Mirzaei Morteza Mousakhani
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  39 - The Influence of Social Media on Brand Commitment and Brand Loyalty
  Mohammad Ali Abdolvand Elham Honarisharif
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  40 - تأثیر ادراک مصرف‌کنندگان از کشور مبدا برند بر ارزش ویژه‌ی برند محصولات
  عباسعلی کدیور
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  41 - New Strategic View on Brand: The Effect of Congruity, Reliability and Attachment on Customer Loyalty
  mojtaba khansabbakh shahnaz nayebzadeh reihane sadat bakhshayesh
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  42 - Evaluation of brand equity in the tourist destination From the perspective domestic tourists (Case Study: Tabriz city)
  jafar bahari banafsheh farahani Shahla Bahari Marjan Bazleh Hamed Bahari
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  43 - The Effect of Culture on Brand Loyalty Mediated by the Role of Brand Performance and Brand Identity (A Case Study of Five-star Hotels in Mashhad)
  Amir Ghafourian Shagerdi Sepideh Shirvani Moghaddam
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  44 - Examining the Factors Affecting the Particular Value of the Destination Brand for Health Tourism (A Case Study of Atieh Hospital in Hamedan)
  fg ghm mohammad azim khodayari
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  45 - Analysis of factors affecting brand equity in rural tourism destinations (Case study: Qalat tourism target village in Shiraz)
  Ali Rahimi mohammad reza rezvani Mohammadamin Khorasani
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  46 - The Study of the Relationship between the Quality of Social Services on Eigenvalue of Brand Name from the Perspective of the Consumer Society in Shirvan Hotel Industry
  Milad Raeisizadeh اصغر میرفردی آرمان حیدری
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  47 - The Role of Participatory Online Redistribution Platforms to Buy Second-Hand Goods on Brand Loyalty (Case Study of Divar and Sheypoor Platforms in Iran)
  Ayeh Mirzaee Azandariani Kiumars Arya
  10.30495/msds.2022.1955911.1046
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  48 - Impending of brand equity aspects on creat customers satisfaction and loyalti
  Milad Farzin Majid Fani Marzieh Sadeghi
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  49 - The Effect Of Digital Marketing On Brand Loyalty With The Required Intermediary Role Of The Product (Case Study: Manizan Dairy Products Company, Kermanshah)
  seyed reza mousavi fard seyed reza hasani
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  50 - The Relation between Customer-Orientation and Brand-equity(Case study: Anata Company)
  sahar kheyri
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  51 - The Impact of Advertising on Brand Equity(Case Study: Chocolate Mamufacturing Companies of East Azerbaijan)
  roghayyeh khorrami hossein boodaghi
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  52 - The Effect of Brand Evidence, Brand Attitude, Brand Hearsay on Brand Loyalty. Case Study (Leather Companies in the City of Tabriz)
  Anisa Arya
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  53 - Investigating Antecedents and Consequences of Customer Experience in Using Mobile Banking Applications
  Nastaran  Haghjooye Javanmard ابوالقاسم ابراهیمى
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  54 - Investigating the effect of online platform features(perceived ease of use, perceived usefulness and entertainment) on brand loyalty considering the mediating role of customer satisfaction (case study: Snap application users)
  Saeed Landaran Esfahani Hadi Nosuhi Dehnavi
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  55 - The Impact of Social Media Marketing Activities on the Brand Loyalty, Considering the Mediation Effect of Materialism and Conspicuous Consumption Behavior
  Mohammadhossein Daneshvar Seyedhadi Eslamian shiraz Mina Alyari Gargari
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  56 - Effect of Brand Equity on Consumer Satisfaction and Brand Loyalty in the hotel industry (Case study: five star hotels Tabriz city)
  جعفر Bahari بنفشه Farahani Sh Bahari مرجان Bazleh حامد Bahari