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Open Access Article
1 - Investigating the effect of guerilla marketing on consumer behavior with the mediating role of brand equity (Study case: customers of Ofoq Korosh Company in Shiraz)
Hassan Soltani mojtaba amini moghaddam -
Open Access Article
2 - The impact of digital content marketing on brand awareness through social media and customer engagement
mousa rahimi sirous keshavarz behnaz salehipour shirazi -
Open Access Article
3 - Investigating the Effect of Brand Trust on Customer Loyalty with Regard to the Mediating Role of Brand Value and Moderating Respect and Love for the Brand Among Customers of the Mashhad Leather Brand in Tehran
مهرداد رحیمیان hiro eisavei -
Open Access Article
4 - Simultaneous Removal of Copper And Lead Metal Ions From Polluted Water Using Polymer Membrane Modified With Amorphous Silica Nanoparticles
Bahareh Kamyabmoghadas Nadia Tamimi -
Open Access Article
5 - Designing a Brand Reputation Development Model Based on Corporate Social Responsibility with Future Study Approach in the Iranian Banking Industry
Elnaz Mehdibeiraghdar Mohammad Haghighi -
Open Access Article
6 - Designing a Model for Total Branding in Organizations which Hold Non-Academic Educational Events
Sepehr Tarverdian ahmad Roosta Kambiz Heydarzadeh Mohammad Rahim Esfidani -
Open Access Article
7 - Designing the Brand Equity Model and Forecasting the future process in Alborz Insurance Company with using a System Dynamics Approach
somayeh shafeiha Abbas Saleh Ardestani Mohammad Ali Afshar Kazemi Vahid Reza Mirabi -
Open Access Article
8 - Planning the future of Iran with nation branding
Amin Ardalan Hossein Vazifehdust Hashem Nikoomaram -
Open Access Article
9 - Designing a Model for Marketing Intelligence Using Interpretive Structural Modeling Approach (Case Study of Internal Automotive Industry)
babak yavarifar mohammad Mahmudi Meymand Ozhan Karimi Seyed Musa Khademi -
Open Access Article
10 - Developing a framework for assessing brand love among Iranian consumers by analyzing its antecedents and consequences
somayeh alinejad masoud keimasi mohammad ali shahhoseini -
Open Access Article
11 - Designing and explaining the urban brand model in order to create a tourism destination brand with Grounded theory approach
ROMINA RABANI Seyyed Mehdi jalali Hassan Mehrmanesh -
Open Access Article
12 - Identification and Ranking the Components and indicators of Future Purchase Intention of High-Involvement Products Using Fuzzy Delphi Logic (Case Study: LG’s Brand Products in Iran)
Iliya Amini Nezhad Hossein Vazifeh Doost Afsaneh Zamani Moghadam -
Open Access Article
13 - Predicting Pervasive branding based on qualitative and quantitative approach
Sepehr Tarverdian Ahmad Roosta Kambiz Heidarzadeh Mohammad Rahim Esfidani -
Open Access Article
14 - THE investigating the effective factors on comprehensive succession system with due attention to suitability necessary for the future organizations (Case study; KARGARAN REFAH BANK)
reza najafbagy mohammad saeid jafarpour -
Open Access Article
15 - Future studies on customer experience management and its effective factors based on brand loyalty
Azadeh Boostani Hamidreza Saeedniya Hamid Saeedi Rahim Mohtaram -
Open Access Article
16 - Providing Identification of Dimensions, Components and Indicators of Professional Competency Model Promotion
AMIR TIMORZADE AFSANEH ZAMANI MOGHADAM Naser Mirsepasi -
Open Access Article
17 - Identification of Factors Affecting Strategic Cooperation of Supply Chain in Tabriz Manufacturing Branch
Hooshang Taghizadeh Nahideh Heydarzadeh Morteza Honarmand Azimi -
Open Access Article
18 - ‘Enhancement of future competitiveness in branches of Islamic Azad University Tehran’
zahra dehnavi Hamid Reza Arasteh Parivash Jafari -
Open Access Article
19 - Explaining the Consequential Factors of Branding Pattern in the Freight Road Transport Industry with a Futuristic Studies Approach
Parviz Turani Qazvini asghar moshabaki esfahani Hamidreza Saeed Nia Ali Badizadeh -
Open Access Article
20 - Designing a model for surviving and strengthening the hotel brand in the tourism industry with future studies approach through Grounded Theory (case Study: Selected 4 and 5 star hotels in Mashhad)
behnaz daneshmand Mohammad Haghighi Azim zarei golnar shojaei -
Open Access Article
21 - Reviewing the Relationship between the organizational Trust and Organizational Commitment in the Employees of Science and Research Branch in Islamic Azad University
Mehdi Akbarzadeh H. Rezghi Shirsavar -
Open Access Article
22 - Examing the Importance of Brand Equity for Customer Loyalty in the Food and Beverage Industries in Iran
M. Bamenimoghadam K. Hidarzadeh H. Mehrzadi -
Open Access Article
23 - Investigation the Effect of Brand Social Power Dimensions on Purchasing Decisions Based on Customers’ Subjective Readiness Levels
K. Heidarzadeh S.M. Alvani K. Ghalandari -
Open Access Article
24 - The evaluation of relationship between customer value and customer relationship management performance
K. Heidarzadeh A. Zendehdel Ali Hossin Soltani -
Open Access Article
25 - Hegemony of Media Planning ; In Advertising
بهروز Kafi کامبیز Heidarzadeh -
Open Access Article
26 - Survey of the Impacts of Effecting Factors on Consumers’ Attitude & Behavior and their effects on FMCGs Company's Future Decisions about Brand Extension Strategy
Abbas Saleh Ardesteni Behrooz Ghasemi Samaneh Parsa -
Open Access Article
27 - Investigating The Effect of Brand Credibility on Customer Loyalty in the Iranian Banking Industry
K. Heidarzadeh F. Ghafari S. Farzaneh -
Open Access Article
28 - Designing the Brand Equity Model and Forecasting the Future Process in Alborz Insurance Company with Using a System Dynamics Approach
Somayyeh Shafeiha Abbas Saleh Ardestani M. A. Afshar Kazemi V. Reza Mirabi -
Open Access Article
29 - Evaluation the effect of Generics-Prone Purchaser Demographics and Pcychographic Characteristics on Generics Purchase’s Decision-Making
B. Kheiry M. Haji mohammad reza -
Open Access Article
30 - Thermodynamics of nonlinearly charged black holes in the Brans–Dicke modified gravity theory
J. Pakravan M. V. Takook -
Open Access Article
31 - Study of sintering temperature on the structure of silicon carbide membrane
A. Sadighzadeh Sh. Mashayekhan B. Nedaie A. H. Ghorashi -
Open Access Article
32 - Thermodynamics of charged rotating solutions in Brans–Dicke gravity with Born–Infeld field
J. Pakravan M. V. Takook -
Open Access Article
33 - Canonical analysis of the relationship between organizational health and organizational commitment among the employees of Islamic Azad University, Tehran Medical Branch
Afshar Kabiri Seyed Mohammad Seyed Alavi -
Open Access Article
34 - Evaluate brand-based marketing based on competition strategy policies in the management of brand-owned state-owned companies
soheil karimirad Leila andervazh -
Open Access Article
35 - Provide a virtual buyer behavior policy model based on the online brand trust variable
kambiz sanaee asghar moshbaki hasan esmaillpoor Siavash ahmadi chehre bargh -
Open Access Article
36 - The impact of social responsibility and perceived quality are the preferred brand in the export of bank branches Amol
Hajieh Rajabi Farjad Iman Ghasemi Hamedani -
Open Access Article
37 - Determine the Level of Organizational Intelligence and the Relationship Between the Productivity of Employees (Case Study: Islamic Azad University, Science and Research)
S. Mohammad S. Alavi Arezou Maghsoudi -
Open Access Article
38 - The Effect of Employer Branding on Employee Discretionary Efforts to Mediated Engagement and Expectations of Employees
Javad Faghihi Pour Somayeh Faghihi Pour Nooshafarin Chatrchi -
Open Access Article
39 - Designing and explaining the brand repositioning model of companies active in the electricity industry with a mixed approach
babak roozbahani soheyl sarmad saidi behrooz ghasemi -
Open Access Article
40 - An Overview of the Impact of Content Advertising on social media on Customers' Intentions to buy in home businesses
Parima Khanbabaei naser azad Fattaneh Alizadeh Meshkani -
Open Access Article
41 - Investigating the Involvement of Customer Decision Making by Reflecting on the Synergistic Backgrounds of Brand Value, Brand Love, and Brand Identity in Online Brand Communities
mohamad Hadi Asgari Ali Einy -
Open Access Article
42 - The effects of sustainable marketing activities on brand loyalty in dairy products with the intermediary effect of brand image, trust and customer satisfaction
naser azad mahtab alsadat mousavi fard -
Open Access Article
43 - Brand equity and brand image with customer loyalty in pharmaceutical companies
atiyeh moradi Hossein vazifehdust -
Open Access Article
44 - Investigating the effects of corporate social responsibility on company reputation and brand equity with the mediating role of brand trust
Abbas Ghaedamini Harouni Mehrdad Sadeghi Samaneh kaldani Ghulam Reza Maleki Farsani -
Open Access Article
45 - Investigating the relationship between self-congruity and brand attachment with the moderating role of the need for uniqueness on brand loyalty (case study: mobile customers in Isfahan)
Alireza Naalchi Kashi Elnaz Parvizinia -
Open Access Article
46 - Innovation in newspaper branding and desirable value creation in the country
Hasan Karbalaiee Ali Akbar Farhangi Mohammad Soltanifar Ali Delavar Ali Granmayehpur -
Open Access Article
47 - A Qualitative Approach to Modeling the Effectiveness of Sport Brand Placement in the Media
Mehrshad Nasimi Nasrollah Mohammadi Mohammad Ali Nasimi Saeed Amirnejad -
Open Access Article
48 - Evaluation of selected sports television programs in Iran based on program branding framework
Hossein Zare Vahid Shojaei Mohammad Hami Bahare Soleymani Tapesari -
Open Access Article
49 - Brand personality typology for Media organizations (Case: Iranian TV channel and Persian satellite channels)
mohammad reza parizad reza ebrahim zadeh Mehrdad Sadeghi -
Open Access Article
50 - Development of Branding Model for TV Networks with the Approach of Strengthening Social Capital Case Study: Nasim Network
Reza Saremi ahmad reza shekarchi zadeh Naser Khani seyed Mohsen Banihashemi -
Open Access Article
51 - The Role of Social Networks as a Medium to Build Brand Equity
Babak Farbodnia Ali Akbar Farhangi Mohammad Soltanifar -
Open Access Article
52 - Cultural Inteligence of Emplooyees & the Impact of Development on Social & Cultural Activities at University
Esmaeil Kavousy Seyyed Mahmood Hashemi -
Open Access Article
53 - Optimization of Acoustical Function of Sound Absorbers with Emphasis on Geometry and Height of Spaces
zahra sokhandan farshad nasrollahi Abas Ghafari -
Open Access Article
54 - The Role of Native and Local Identity in Promoting Creative City Branding (Case Study: Rasht City)
Aliakbar Salaripour Arman Hamidi Mohammad Nouripour Sadhi Mohammad Hossein Maqrour Porkar Abatari Erfan Khani Kolsarki -
Open Access Article
55 - The Role of Urban Design on the Branding of Urban Space
Hadi Sarvari Hamid Majedi -
Open Access Article
56 - Feasibility study of reducing histamine and heavy metal in Iranian fermented fish sauce by adding Mahdavi wheat bran
Nargess Mooraki Marjaneh Sedaghati -
Open Access Article
57 - The effect of network marketing on Teknik brand loyalty in Bushehr consumers
safoura shahniaei Sima Najafnejad -
Open Access Article
58 - The Effect of Word of Mouth Advertising on Sports Customers Purchase Intention with Emphasis on Mediator Role of Brand Equity
Mahboub Sheikhalizadeh -
Open Access Article
59 - The effect of satisfaction, quality of service and innovation on brand love among the customers of domestic and foreign elected brands
pegah omrani seyed salahedin naghshbandi -
Open Access Article
60 - The effect of customer participation in product design on business performance (case study: Majid brand sports products)
Khalil Deris Narges Ebrahimi Soheila Zarinjoy alvar -
Open Access Article
61 - Testing the model of the role of mediating brand personality in relation to the cause of advertising and promoting the special value of the Adidas brand in Karaj customers
Hamed Abdolrasoli zal -
Open Access Article
62 - Investigating the effect of paying attention to the digital space on consumer decision-making with the mediating role of brand interest and willingness to buy
Soheila Zarinjoy alvar Donya Bavi -
Open Access Article
63 - The analysis of brand management and social responsibility in terms of staff, foreign clothing brand stores
Bita Mohseni zadeh tehrani seyed salahedin naghshbandi -
Open Access Article
64 - The Effects of Brand Equity on Perceived Value and the Repurchase Intention in Majid Brand Sports Goods Customers
Mahboub Sheikhalizadeh Parisa Anguri -
Open Access Article
65 - The effect of open innovation on brand authenticity of football clubs through the mediation of brand image
amir derakhshan mehdi kohandel Hossein Abdulmalek said namat khalifeh -
Open Access Article
66 - Orienteering Problem with Variable Profits, Fractional Objective Function and Demand on Arcs
S. M. khorramizadeh D. Esfandyaran -
Open Access Article
67 - Design evaluating model of drivers impacting on Nostalgic behavior and its results via Exploratory Factor Analysis (EFA)& Structural Equation Modeling (SEM)
Soraya Fathallahi Elham Faridchehr Nader gharib navaz VahidReza Mirabi -
Open Access Article
68 - Solving the multi-criteria ranking problem of the branches of Sepah bank of Fars province with interval data by EDAS approach
Hamid Soleimanpour Sadegh Niroomand Zadollah Fathi Ali Mahmoodirad -
Open Access Article
69 - Evaluating The Simultaneous Role of Investor’s Sentiment and Brand Equity on Short-Term performance of the Initial public Offerings (Evidence from the Iran Capital Market)
Nooshin Kafshi Abdolmajid Abdolbaghi -
Open Access Article
70 - Providing a Cultural Model to Understand the Process of Attracting TV Audiences
Abdolreza Amir Ahmadi Mohsen Ameri Shahrabi Rozita Sepernia Abbas Ali Ghaiyoomi -
Open Access Article
71 - Prevention of Brand Crisis: The Brand Attachments' Role in the Mitigation of Adverse Consumer Reactions
Mohammad Kashani Karim Hamdi Mehrdad Navabakhsh -
Open Access Article
72 - The Effect of Brand Equity on Purchase intention With Mediating Role of Brand Attitude
Ehsaneh Nejad Mohammad Nameghi Abas Asadi zahra khakrizi Mohammad Ali Berangi, -
Open Access Article
73 - Content Strategies in Social Media: Health-Oriented Brand Communities in Iran
kianoush nazari ameleh pejman jafari farhad ghaffari -
Open Access Article
74 - Analyze Marketing Factors Influencing the Desire to Choose a Hospital Brand
Arash Dehghan Mohammad Javad Taghipourian Sohiela Nazarpour Marzieh Gorji -
Open Access Article
75 - Identify and Rank the Factors Affecting e-Marketing in Promoting the Brand of Health Tourism Destinations
Navid Majedi Amirhossein Shayegh -
Open Access Article
76 - Identifying and Prioritizing Personal Branding Indicators of Specialist Physicians using multi-criteria decision-making technique (SWARA)
Malihe siavoshi Mojgan zarghamifard Mohanna sharifi -
Open Access Article
77 - Antecedents and Consequences of Brand Engagement in Social Networks: A Meta-Analysis
zahra Atf Fariz Taheri Kia Kambiz Heidarzadeh Hanzaei -
Open Access Article
78 - Examining the Effect of Perceived Brand Innovativeness on Customer-Based Brand Equity
Seyed Mohammad Saleh Hashemi Apourvari yaser sobhanifard Mohammad Hossein Maziarfar -
Open Access Article
79 - The Effect of Brand Advocacy on the Willingness to pay Price Premium Mediated Repurchase Intentions in University Students
Aleixandre__Brian__Duche-Pérez Aleixandre__Brian__Duche-Pérez -
Open Access Article
80 - The Intervention of Organizational Characteristics in the Relationship between CRM and Organizational Performance in the Nigerian Insurance Industry
F. F. Olowokudejo M. A. Obalola S. A. Aduloju -
Open Access Article
81 - Impact of Consumer Social Responsibility and Brand Social Responsibility Image on Brand Loyalty
H. Mishra P. Sinha S. Singh S. Koul -
Open Access Article
82 - Satisfaction towards Customer Loyalty in Auto-Mobile Industry of Pakistan
A. U. Haq -
Open Access Article
83 - Emotional marketing, dynamic capabilities and organizational profitability
Mojtaba Poursalimi anoosh omidi -
Open Access Article
84 - The Effect of Insurer Personality Characteristics on Brand Personality and Brand Loyalty (Case Study: Iranian Insurance Companies in Langrood County)
faranak khodayari Sedigheh Tootian Esfahani Roghayeh Tajbar Parashkoohi -
Open Access Article
85 - Evaluation of the Effect of Marketing Mix on Private Label Brand Value (Case Study: Dairy Products)
aniseh ghodrati Moghadaseh Mohammadian -
Open Access Article
86 - The effect of product innovation features and brand communication on brand equity (Case study: Ramand Hungarian Mushroom Cultivation and Industry Company)
faranak khodayari behnaz khodayari leyla sheikhlar -
Open Access Article
87 - The effect of the antecedents of brand attractiveness on brand commitment and positive WOM: Mediating role of consumer-brand identification
zahra mohammadi faranak khodayari sedigheh tootian -
Open Access Article
88 - The effect of market sensibility on company performance with mediating role of innovation capability and brand management system
Ali Akbar Khademi Ehsan Badri Hanieh Farazandeh -
Open Access Article
89 - The study of effective factors on customer relationship quality in creating brand value and intention to online purchase (A study of eshop customers in Tehran)
Ali Akbar Khademi Hanieh Farazandeh -
Open Access Article
90 - Designing a Digital Marketing Model in the Brand of Online Business Companies
Benyamin Mosayebi Amidabadi ozhan karimi Shahram Hashemnia -
Open Access Article
91 - Studying the relationship between brand and consumer (case study: electrical home appliance)
fatemeh motahari nejad سعید صمدی زینب طولابی یاسان الله پوراشرف -
Open Access Article
92 - The effect of social media on brand community markers, value creation practice, bran trust and brand loyalty (case study: comparison between Apple (Iphone) and Samsung’s (Galaxcy) mobile)
مریم کناره فرد سید علیرضا موسوی -
Open Access Article
93 - Prioritizing Brand Equity Methods from Customers’ Perspective for Finance Industry
سمیه یوسفی دارستانی امیرعباس نجفی مصطفی ستاک -
Open Access Article
94 - Explaining the role of organizational citizenship behavior on customer based brand equity
Mohammad Mahmoudi Maymand Ata Harandi -
Open Access Article
95 - The Role of Cognitive Age in Status Consumption of Educated, Middle-Aged Iranian Consumers
Javad Abbasi Mohammad Pourreza -
Open Access Article
96 - Surveying the effect of internal marketing and internal branding on service quality (Case study: A Server Company)
محمد حسن کامفیروزی علی بنیادی نائینی محمود دهقان مشتانی -
Open Access Article
97 - An Investigation of Influential Factors in Choosing Brands of Washing Products by Female Isfahanis Customers
حامد کرمیان ahmadreza shekarchizadeh reyhaneh rismankarzadeh -
Open Access Article
98 - The Relationship between Customer Based Brand Equity with Purchase Intend (case study:Buyers of Hyundai Vehicle in Tehran)
shiva jafari far َAfsaneh Zamani Moghadam Karim Hamdi -
Open Access Article
99 - Media mix elements affecting service brand equity case study: bank sina
Razieh Abedini ali farhangi -
Open Access Article
100 - Brand extension feedback: The role of advertising(Case Study: tabarok Companyproducts)
hadis ebrahimi Malihe Javani -
Open Access Article
101 - Investigating the influence of customer equity framework on purchase intention of leasing companie’s customer
fereshteh sadeghi azar haris Ahmad Rahchamani -
Open Access Article
102 - Co- brand Strategy, based on customers' attitude in Lap top, Cell phone and automobile products
اسماعیل شاه طهماسبی khabat nesaei -
Open Access Article
103 - The impact of marketing activities on service brand equity: The mediating role of evoked experience
effat haji hoseini ali asghar eivazi heshmat -
Open Access Article
104 - Double jeopardy Effect Strategies, market share Conformity with the bran and behavioral and attitudinal loyalty Football and volleyball fans
Fatemeh Fatahi Rasool Nazari -
Open Access Article
105 - Designing a Model to clarify Brand Value-creation Determinants in Iranian Textile Industry
parviz alilou Hamidreza Saeednia ali Badie Zadeh -
Open Access Article
106 - Impact of marketing mix and marketing efforts of social media on consumer response according to the mediating role of brand equity
effat haji hoseini abolfazl sohrabi -
Open Access Article
107 - The Effect of Consumer Perceived Values on Brand Love and Its Consequences: Explaining the Mediating Role of Brand Identity
iman hakimi -
Open Access Article
108 - The effect of brand equity to attract new customers and retain existing customers (the case of food products Calais)
hosein vazifehdust behrooz gholipoor hamed abbasi -
Open Access Article
109 - The Impact of Value-Added Services on Bran`s Quality and Equity in the Beverages Industry (Case Study: Zamzam Beverages Factory, Isfahan)
Hasan Ghorbani Dinani Raheleh Fattahi Maryam Jouzdani -
Open Access Article
110 - Designing an Employer Brand Model for Social Security Organization with an Emphasis on Internal Marketing
Leila Beigloo Karim Esgandari -
Open Access Article
111 - Impact of the Culture and Content of Humorous Advertisement the Intention is to Buy a Product in the Framework of Customer Perceptions and Perceptions
Seyed Mohammad baqery azita Gholipour Godarzei -
Open Access Article
112 - Investigating the Effect of Cognitive Distortion on the Brand d Image (Case Study: the Customers of System Group Company)
Neda Moradi mohammad ghaffari -
Open Access Article
113 - The Effect of Brand Personality and Brand Image on Word of Mouth
Marjan Daneshian Shahnaz Nayebzadeh Mahmoud Moien Addin Akram Eghbali -
Open Access Article
114 - Comparative study of the brand's prominence effect on purchase decision in Iranian and foreign home appliances with Grounded Theory Approach
Niousha Dehbini Mohammad Haghighi Abdolkhalegh Gholami -
Open Access Article
115 - The relationship between attitudes to endorsement advertising and brand equity with Word of Mouth Advertising
shahab bahrami -
Open Access Article
116 - Studying the effect of perceived e-service quality and perceived security on brand equity
Mohsen Khunsiavash elika amirasl Majid Mohamadipour -
Open Access Article
117 - The Impact of Young Brand Identity on Brand Loyalty by Mediating Customer Satisfaction in the Mobile Industry
Maryam Ghamari Poor Zahra Amir Hoseini -
Open Access Article
118 - Place brand value and citizen's brand attachment; analyzing the role of mediator of place satisfaction
mehdi khademi fereshte amirkhani Hanieh Fathi -
Open Access Article
119 - Authentic Marketing Pragmatic Marketing (Components, Foregrounds, Outcomes): Interactions & Conflicts
zohreh aliesmaeili Bahram Kheiri -
Open Access Article
120 - The effect of Outdoor Advertising with the mediating role of Brand Equity on brand image from the viewpoints of Isfahan Sporting Goods customers (Case study: Darafsh sportswear brand)
Abbas Ghaedamini Harouni Reza Ebrahimzadeh Dastjerdi Mehrdad Sadeghi deh cheshmeh Homira abdi -
Open Access Article
121 - The Impact of Affiliates on the Special Brand Value of the Iranian Football Clubs
mojtaba ghorbany asiabar Mehdi Naderinasab ahmad rahchamani -
Open Access Article
122 - Investigating the Impact of Managers Personal Branding On Building Level Five Leaders (Case Study: of Government Banks)
Karim Esgandari Mojtaba Ramazani samane goli -
Open Access Article
123 - The Role of Brand Emotional Attachment on Behavioral Responses of Luxury Car Buyers in Tehran
Mohammad Javad Taghipourian neda Ashtiani -
Open Access Article
124 - Investigating the Effects of Marketing Factors on the Development of Date Conversion and Supplementary Industries in Kerman Province
Neda Baniasadi Davoud samari Jamal Farajallah hosseini Maryam Omidi najafabadi -
Open Access Article
125 - The role of brand new components in promoting brand performance from customer’s perceived (Case of: customers of Hyper ME’s store chains in Mashhad)
Nayereh Gholami mostafa farokhy ostad saeedeh Babajani Mohamadi -
Open Access Article
126 - Investigating the Role of Consumer Psychological Motives on Customer Engagement, Attachment and Brand Loyalty (Case Study: Me Hypermarket Chain Stores in Tehran)
Ali Akbar Khademi Abbas Golshani Hanieh Farazandeh -
Open Access Article
127 - The Effect of Market Mavens Dimensions on Hedonic Shopping
elahe shahinfar Naser Azad -
Open Access Article
128 - The mediating role of brand equity in the relationship between perceived value and customer life value in the banking industry
bahram seyedin hossein budaghi khaje nobar mojtaba ramezani -
Open Access Article
129 - Presenting the paradigmatic model of social marketing based on ethical marketing to create brand value in the country's social security organization
Gholamreza Tizfahmefard Hassan Esmailpour fariza taherikia leila Andervazh -
Open Access Article
130 - Presentation of Conceptual Model of Customer Experience Management of Brand Relation Based on Foundation Data Theory
۰Keyvan ۰Ghayemalaee Hassan Esmailpour Hamidreza Saeednia Farideh Haghshenas -
Open Access Article
131 - Investigate the role of brand charm (Case Study: Sky Airways)
Seyyed Alireza Mosavi -
Open Access Article
132 - Investigating the effect of nostalgic advertising on purchasing intention regarding its intermediate role of perceived self-perpetuating, brand attitude and emotional response to the brand (Case Study: Pak Co. Products)
Mehdi Bagheri Maryam Ghiasabadi Farahani -
Open Access Article
133 - The Impact of Brand Image, Ethical Behavior and Service Quality on Patient Loyalty Considering the Mediating Role of Patient Satisfaction (Case Study: Tehran Ophthalmology Private Centers)
amirhossein samadzadeh Mohammad ail abdolvand mohsen KhunSiavash -
Open Access Article
134 - Designing a Special Value Brand Model for Peykan Volleyball Team in Tehran
morad Roumiyani Najaf Aghaei, Amir hosein Monazami Saeed Rouniyani mina gandomi -
Open Access Article
135 - Design evaluating model of Nostalgic behavior on Hofsted Index, social factors and brand heritage & attitudes (case study: Nostalgic shopping center in Tehran)
soraya fatholahi Elham Faridchehr nader ghareb navaz vahed reza mirabi -
Open Access Article
136 - The Effect of social media marketing activities on brand equity and customer response (Case study: Yal lock Company)
Mahta Naeimabadi MOJTABA MOAZEMI -
Open Access Article
137 - The Effect of Components of Social Media Marketing Activities through Brand Value on Customer Responsibility in the Tourism Industry
firouze hajialiakbari narges moosavi -
Open Access Article
138 - The Effect of Ethical Perceptions on the Purchase Intentions with the Role of Consumer–Corporate Identification and Brand Trust (Case Study: Samsung Mobile Customers)
mohammad ali nasimi samira pali -
Open Access Article
139 - Branding co-creation through customers participation in digital media
Ali Akbar Khademi Ali Boromandnasab Hanieh Farazandeh -
Open Access Article
140 - Effect of the benefits of sales promotion formats on in-store brand expression and benefits perceived by consumer with an experimental approach
aida merikh nejad asl Kambiz Heidarzadeh Rahim Mohtaram -
Open Access Article
141 - Presenting the Brand Leverage Model for Iranian Professional Football Clubs Approach: Grounded Theory
Narges bonakdarchyan rasool nazari Bastanifar, Eman Bastanifar, Eman -
Open Access Article
142 - Investigating the Impact of Effective Factors on Branding In Medical Centers Based on Self-Organization Model
amirhossein samadzadeh -
Open Access Article
143 - Providing a Conceptual Model for Sporting Events in Iran
Reyhaneh Naghshzan Khajouie Mehdi Salimi Rasool Nazari -
Open Access Article
144 - The Impact of Applying Brand Positioning and Customer Experience on Loyalty (Case Study: Hamrahe Aval)
Ramezan Noori Babian Mohammad Aghayee Nader Qaribnavaz Vahid Nasehifar -
Open Access Article
145 - Effects of Brand Performance on Consumer Buying Behavior through Variables Mediating Brand Trust and Brand Image and Brand Equity and Brand Loyalty
Abbas Ghaedamini Harouni Mehrdad Sadeghi de cheshmeh Siamak Korang Beheshti Majed Maharani Barzani -
Open Access Article
146 - Brand Authenticity in the Healthcare Industry: Analyzing of the Antecedents, Consequences and Dimensions by Using Qualitative Approach
Arash Dehghan Mohammad Javad Taghipourian Sohiela Nazarpour Marzieh Gorji -
Open Access Article
147 - Presentation and validation of brand-customer communication model in social networks
Nazanin Emamgholi Shahram Hashemnia Ozhan Karimi -
Open Access Article
148 - Factors Affecting Green Brand Switching Behavior to Experimental Consume Natural Cosmetic Consumers (Case Study: Cinere Products)
kiana kheiri rasol asgarpor -
Open Access Article
149 - Providing a brand-customer relationship model on the Instagram social network
Shahram Hashemnia Ozhan Karimi Nazanin Emamgholi -
Open Access Article
150 - Investigate the difference of the impact of brand engagement (consumption of content and contribution of content) on social media between Generations X and Y
sara rostamizad K. Heidarzadeh fereshteh lotfizadeh -
Open Access Article
151 - The role of brand forgiveness in the relationship between brand transgression and consumer coping behavior (case study: Yazd Irankhodro agencies)
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152 - The Impact of Fashion Innovativeness (FI) on Consumer-based Brand Equity
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153 - Investigating the Role of Self-Concept Fit on the Loyalty of Tejarat Bank Customers through Brand Image and Brand Emotional Attachment
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154 - The effect of business intelligence on financial performance with the role of mediating brand value and creativity (Case study of private banks in Khuzestan province)
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Open Access Article
155 - The Effect of Branding on Marketing and Export of Knowledge Companies Products (Case Study: Companies under Mazandaran Science and Technology Park)
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156 - Presenting the imitative brand model in buying behavior of luxury brands in internet businesses using Grounded Theory
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Open Access Article
157 - The role of online brand equity on the willingness to repurchase considering the role of visual appeal, online preference and the willingness to pay a higher price for high-tech products
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158 - The Impact of Club Social Responsibility on Brand Supportive Behavior with the Mediating Role of Attitude and Positively Moral Positive Fans
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159 - Investigate the Effect of Social Media Personalization on Perceived Brand Value and Brand Loyalty with the Mediating Role of Brand Interaction and Consumer (Case Study: Snap Company)
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160 - Strategic Model of Branding of Research Services of Oil, Gas and Petrochemical Industries
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161 - The Effect of Guerrilla Marketing Dimensions through Usefulness Mediation Variables and Acceptance of Information in Brand Image in Social Networks Studied By Students of Tehran Azad University of Research Sciences
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162 - The Impact of Social Media Marketing Efforts on Customer Value in Luxury Brands (Case study: luxury brands in the clothing market)
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163 - Designing and Explaining the Entrepreneurial Marketing Model on E-Marketing with the Effect of Brand Personality Differentiation on Purchasing Intention
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164 - Brand equity modeling in Sepah Bank (A New Approach to Delphi-Fuzzy Type 2 Electro-Type 3 Techniques and Structural Equations)
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165 - Designing a nation branding model in the field of industrial products and services export
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166 - A Review of Tourism Destination Love: Management Implications for Tourism Businesses
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Open Access Article
167 - Studying the Effect of the High Level of Mental Involvement of the Customer in the Marketing Process of Influential People on the Desire to Travel to the Destination, the Attitude Towards the Brand and the Desire to Buy
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168 - The Effect of Customers’ Perception of Corporate Social Responsibility on Their Extra-Role Behaviors by Mediation of Brand Attachment and Moderation of Spirituality
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Open Access Article
169 - Presenting a Brand Development Model in Tourism of Natural Places
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170 - Profit and Risk Management Is Necessary To Increase the Efficiency of Melli Bank of Iran Branches
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Open Access Article
171 - Prairie a limited effect, as a craving for a decadence, with a crop of passion, with a brand, with a mianji inscription, a realization of a luxe bodn calla
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172 - Investigating the Consequences of Social Media Marketing Activities on Brand Equity Based on the Mediating Role of E-Brand Experience (Case Study: Denolix Academy of Dental Sciences)
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173 - Applying a qualitative meta-composite approach in order to provide a brand repositioning model for companies active in the electricity industry
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174 - Designing a competitive advantage model with an emphasis on brand identity based on foundational data theory in the apparel industry
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175 - The Relationship between Social Media Marketing and Consumer Behavior Based on Age Group with the Mediating Role of Brand Equity in Irancell Communication Services Company
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176 - The Relationship between Trust and Consumer Confidence with Acceptance of Retail Brands (Case Study: Hakoopian)
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Open Access Article
177 - Role and Effect of Psychological and Brand Antecedents on Luxury Consumpation Among Youth Adults
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Open Access Article
178 - Investigation of the Effect of Country of Origin Image on Brand Equity (Case Study: Iran khodro Diesel Company- Chorus Minibus)
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Open Access Article
179 - Assessment of the Effects of Advertising on Increasing Sales and a Mathematical Model for Determination of this Impact on Profitability
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Open Access Article
180 - The Study of Effective Factors on Cosmetic Impulse Buying
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Open Access Article
181 - Assessment of the Effects of Advertising on Increasing Sales and a Mathematical Model for Determination of this Impact on Profitabilit
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Open Access Article
182 - An Investigation of Influential Factors in Choosing Brands of Washing Products by Female Isfahanis Customers
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183 - The Influence of Hedonic Values on Consumer Behaviors
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184 - Evaluating and Prioritizing Effective Factors in Selecting Celebrity Endorsements for Advertising Campaigns from the Consumers' Point of View
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185 - The Affect of Selected Marketing Mix Elements on Brand Equity
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Open Access Article
186 - Evaluating the Effect of Brand Class, Brand Awareness, and Price on Customer Value and Behavorial Intentions
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187 - The Effect of Social Media on Brand Community Markers, Value Creation Practice, Brand Trust and Brand Loyalty (Case Study: Comparison between Apple (Iphone) and Samsung’s (Galaxy) Mobile)
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188 - Investigation of the Effects of Brand Image and Perceived Public Relation Activities on Customers Loyalty
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189 - Effect of Brand Extension Strategy on Brand Image on FMCG and Services Sectors
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190 - Examining the Match-up Effect in Co-marketing Alliance
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191 - Studying Effective Elements in Brand Equity From the Consumer's Perspective (Based on Aaker's Model)
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192 - Media Mix Elements Affecting Service Brand Equity (Case Study: Sina Bank)
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193 - An Investigation into Factors that Affect Brand Choice Using Factor Analysis Approach
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194 - Consumer Emotional Attachments to the Brand: Prerequisites and Outcomes
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195 - The Relationship between Customer Based Brand Equity with Purchase Intend (Case Study: Buyers of Hyundai Vehicle in Tehran)
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196 - Factors Affecting Customer Retention Among Cell Phone Users
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197 - The Impact of Brand Credibility on Customers’ Loyalty from the Appliances Buyers Perspective
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198 - Investigating the Influence of Customer Equity Framework on Purchase Intention of Leasing Companies’ Customers
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199 - Exploring and Evaluating the Relationship between Brand and Country of Origin Knowledge and Country of Origin Image
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200 - The Effect of Country of Origin of Brand on Brand Equity
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201 - The Impact of Contextual Factors, Brand Loyalty and Brand Switching on Purchase Decisions Young Consumers
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202 - Evaluating the Joint Effect of Brand Cognitive and Brand Relationships Variables on Consumers’ Purchase Intentions
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203 - Evaluating the Influence of Consumers' Perceived Corporate Image on Brand Extensions
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204 - Investigation of the Relationship between Product Involvement and Brand Commitment
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205 - An Analysis the Impact of Brand Orientation on Brand Performance and Corporate’s Financial Performance (Case Study: Active Corporate’s in Ahwas’ Industrial Estates)
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206 - Surveying the Effect of Internal Marketing and Internal Branding on Service Quality (Case Study: A Server Company)
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207 - Study of the Relationship between the Country of Origin and the Brand Equity Case Study: Grad
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208 - Investigation of the Effects of Corporation Ability Association and Brand Awareness on Repurchase Intention and Mediator Roles of Quality Perception and Brand Resonance in Consumer Decision Marketing Process
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209 - The Role of Cognitive Age in Status Consumption of Educated, Middle-Aged Iranian Consumers
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Open Access Article
210 - Brand Extension Feedback: The Role of Advertising (Case Study: Tabarrok Company Products)
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211 - Structural Equation Modeling Approach in Explaining the Effect of Experience, Trust and Brand Loyalty on Brand Equity
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212 - Explaining the Role of Organizational Citizenship Behavior on Customer Based Brand Equity
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213 - Determinants of Brand Equity: Offering a Model to Chocolate Industry
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214 - Prioritizing Brand Equity Methods from Customers’ Perspective for Finance Industry
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215 - Examining the Impact of Feelings and Brand Perceptions in Purchasing of the Same Name Fragrances
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216 - The Influence of Organizational Climate’s Dimensions on Fulfilling of the Brand Promise(Case Study: Maskan Bank)
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217 - Studying the Relationship between Brand and Consumer (Case Study: Electrical Home Appliance)
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218 - A New Framework For International Branding
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219 - Effects on Consumer-Based Brand Equity: Evaluation of Factors
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220 - The Influence of Product Involvement on Brand Loyalty
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221 - Investigating the Effects of Brand Credibility on Customer Loyalty in Public and Private Banks
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222 - Analysis of Factors Affecting Consumer Preferences for Foreign Versus Domestic Brands
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223 - Study of usability of pruned branches of Lagerstroemia spp in particleboard manufacturing
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224 - Critical analysis of the Iranian brand support discourse in the upstream documents of the national media under the paradigm of cultural development
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225 - Identify the Components of Branding in Art Galleries in Tehran
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Open Access Article
226 - The Effect of Cultural Components on Personal Brand Model Based on Individual Competencies
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227 - Determining the Level of Individual Entrepreneurship among Students of Islamic Azad University
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Open Access Article
228 - Examining the Role of Human Resources in Hotel Ranking in Iran
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Open Access Article
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230 - Ultrasonic Assisted Removal of humic acids (HAs) from aqueous solutions on Uultrasonically polysulfone/ X% Fe2O3 mixed matrix membrane, An Experimental Design Methodology
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231 - Investigating the Performance of Membrane PEEK/PVA Modified with ZnO Nanoparticles in the Permeability and Selectivity of CO2/N2
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232 - Electrocatalytic properties of platinum and it's binary alloy with vanadium in oxygen reduction reaction(ORR)
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233 - Polymeric Membrane Sensor for Potentiometric Determination of Tin(II) Ions
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234 - Application of a dioxime-PVC electrode to potentiometric studies of Cr(III) ion
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235 - Ab Initio Studies of Rotation and Solvent Effects for two important membrane molecules: DPPC and DMPC
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236 - Novel ZrO2 ion-selective electrode based on 4,7,13,16,21,24-hexa oxa- 1,10- diazabicyc1o[8,8,8]-hexa cosane as neutral carrier in PVC matrix
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237 - Chromium(III) ion selective electrode based on 2H-1,4-benzothioazine-2,3(4H)dione dioxime as a neutral carrier
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238 - Fe (II) Ion-Selective Membrane Electrode based onTetra-Phenyl Porphyrin in PVC Matrix
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239 - Manganese (M-selective PVC membrane electrode based on N-(2- picolinamido ethyl)-Picolinamide as ionophore
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240 - Selective Membrane Electrode for Bromide Ion Based on Aza Pyrilium Ion Derivative as a new Ionophore.
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241 - N-phenylaza-15-crown-5 as Ionophore in PVC-Matrix for Fe2+ - Selective Sensor
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242 - Chromium (III) ion selective electrode based on di(benzylamino)glyoxime
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243 - Cu(II) Ion- Selective Membrane Electrode Based on bis(N-salicylidene-3,3'-diamino diphenyl) sulfone
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244 - Synthesis of Polyaniline/Polyamide composites as membrane and investigation of its properties
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Open Access Article
245 - (1E,2E) -bis (2-aminophenyl) N'1,N'2-dihydroxyethane bis (imidothioate) as a neutral carrier in ion-selective electrode for Ni(II) and it computational studies
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246 - Application of a New Macrocyclic -PVC Electrode to Potentiometric Studies of Fe(III) Ion
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247 - Identifying the dimensions and components of cultural branding development in the Iranian film industry: A social approach
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248 - The Effect of Developed Social Support on Customer Satisfaction and Citizenship Behavior
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Open Access Article
249 - The role of social apathy in the brand crisis caused by the food safety scandal in under development societies
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250 - Conceptualization of international branding by Econometrics method
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251 - Assessing the Relationship between Social Capital and Occupational Activity (Case of Study: Employees in Islamic Azad University East Tehran Branch)
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252 - Identifying the Dimensions and Components of Cultural Branding Development in the Iranian Film Industry: A social Approach
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253 - The Impact of Service Quality on Customer Satisfaction, Customer Loyalty and Brand Image in the hotel industry (Case study: five star hotels Tabriz City)
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254 - Providing a model to explain brand equity tourism destinations (Case study: Shiraz city)
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255 - Strategic Planning of Urban Branding in Tourism Industry
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256 - Identity and Branding Orientations in Tehran's Urban Development Plans
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257 - An Analysis of Customer-based Brand Equity in the Field of Agricultural Extension and Education: Multi-Criteria Decision-Making Approach
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258 - The first Cytological evaluation of external ear canal in long eared and brandt hedgehogs
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259 - The effect of geocomposite sheets on the wetting pattern in subsurface irrigation system
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260 - Modeling Desalination of Brackish Water with the Electrodialysis Method, Using the Design of Experiments and the GMDH neural Network
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261 - Comparison between Political Theology of Johannes Baptist Metz and Carl Schmitt
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262 - Influence of Formulation Variables and Extrusion Cooking Conditions on Functional and Nutritioanal Characteristics of Wheat Bran
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263 - The Effect of Nano-composite Packaging Carbon Nanotube and Zinc Oxside Nanoparticles Base on Organoleptic and Microbial Properties of Mazafati Brand Dates
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264 - Physicochemical Properties of Iranian Rice Bran Protein Concentrate
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265 - Modern Membrane Bio Reactors Investigation in biodegrading of municipal landfills leachate
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266 - Development of Integrated Framework for Strategic Environmental Assessment Based on the Principles and Theories of Resilience Thinking
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270 - Modeling of acid gases separation via ionic liquids and membrane and performance comparison between two different membrane
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271 - Evaluation of Hydrological Softwares in Physiographic Parameters Extraction of Watershed
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273 - Investigating the damage of porcupine (Hystrix indica) to host trees and its control in Sefidkouh Protected area, Doureh Chegeni city, Lorestan province, Iran
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274 - Zoning of Decline Potential of Persian Oak by TOPSIS Technique and the Factors Affecting it in Ilam Forests
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275 - Study of treatment of simulated electroplating wastewater containing heavy-metal Nickel by forward osmosis
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276 - Enhancing the efficiency of modified polypropylene fumarate (PPF) membrane by graphene oxide / pluronic F68 additive for wastewater treatment of ceramic factories
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277 - Designing a Model of Digital Branding of Healthy Agricultural Products in Iran Using Grounded Theory Method
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278 - Removal of Nickel (II) from Electroplating Wastewater through Reverse Osmosis Method
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279 - Feasibility Investigation of Aluminum and Sulfate Removal of Anodizing Wastewater by Nano-Filtration
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280 - Removal of Nickel (II) from Electroplating Wastewater through Reverse Osmosis Method
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281 - Evaluation of Efficiency of Rice Bran in the Removal of Heavy Metals from Wastewater
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282 - Flood Control and Water Supply for Irrigation of Green Spaces Using Urban Runoff Harvesting Management Design (Case Study: Region 22 of Tehran)
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283 - Study on the application of membrane technology and performance of nanostructured polyethersulfone (PES) hollow fiber membrane in treatment of oily wastewaters
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284 - Social media marketing and brand social identity focusing on customer engagement in the investment process
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285 - Presentation of Parsian Bank Brand Promotion Model Base on Grounded Theory with a Value Creation Approach
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286 - The Impact of Performance Criteria on Brand Value In the automotive industry
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287 - Developing a model for pricing brand value in capital supply companies: merger and acquisition strategy
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288 - A Conceptual Model for of Brand Value Creation in Insurance Industry with Focus on Investment on Life Insurance.
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289 - Rightel Brand valuation
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Open Access Article
290 - Relation between “individual investors’ mental evaluations from product and brand” and “their preference to investing in stock”
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Open Access Article
291 - The effect of the brand on investor behavior and perceived risk as Mediate
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Open Access Article
292 - Investigate the Antecedents and Consequences of Brand Love with the Approach of Contrasting Social Media Marketing Activities and Customers’ Lived Experience (Study case: Alifard Company, Sanich Industrial Group)
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294 - رویکردی فازی برای حل مسایل برنامه ریزی کسری هندسی سیگنومیال چند هدفه عدد صحیح آمیخته
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295 - Evaluating the effective variables and presenting the special value model of the green brand from the point of view of sports tourists on the island of Kish
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296 - Identifying Factors Affecting Green Brand and Its Impact on Green Brand Preference and Loyalty (Case Study: Dairy Industry)
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297 - Designing Green Branches of Banks of Iran with Renewable Power Plant
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298 - Nanotechnology applications in surface water, ground water and wastewater treatment
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Open Access Article
299 - Literary literature and a comparative case study of the love letters of Gibran, Khalil Gibran and Anton Chekhov
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300 - The Ideas of Love, Patriotism, and Freedom in Gibran Khalil Gibran and Gheysar Aminpoor’s Works
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301 - Comparison Between thoughtful poets of Gibran Khalil Gibran and William Blake
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302 - A Comparative Study of Mystic Naturalism in the Works of Sohrab Sepehri and -Iibran Khalil Jibran
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303 - The comparative study in Nostalogic poems of nima & jibran
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304 - Reconsideration of the Corresponding Implication of the Verses "Inviolability"
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305 - Foreign tributaries in Gibran Khalil Gibran's view of death
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306 - Jebran: Art & Life Literate in His Books and Literature
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307 - Typology of the Effective Constructions in the Consensual Map of the Ideal Political Brand for Iran's Presidency by Cross-Impact Matrix
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308 - A Comparative study of Romanticism in the Poems of Sohrab Sepehri and Jibran Khalil Jibran
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309 - social themes on poems of Gibran Khalil Gibran and nima Yooshij
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310 - Comparative Study of Social Subjects in the Poems of Nimayoushij and Jibran Khalil Jibran
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311 - Removal of Humic Acids (HAs) in Drinking Water by Adsorption onto Polysulfone/Fe2O3 Mixed Matrix Membrane: Study kinetics and Isotherm Analysis
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312 - Performance Investigation of the Membrane PEEK/PVA Modified with ZnO Nanoparticle for CO2 Separation
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313 - Synthesis of Sulfonated Polystyrene/acrylate–ionic Liquid (Si-SPS/A–IL) Hybrid Membranes for Methanol Fuel Cells
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314 - Nano-rice bran /TiCl4 a highly efficient catalyst for the one-pot synthesis of pyrano[3,2-b]pyrans
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315 - High-Sensitive and Selective Liquid Membrane Electrode for Direct Determination of Trace Amounts of Chromium
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316 - Rice Bran as a Sorbent for Malonic Acid From Aqueous Solution
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317 - An analysis of the tourism destination branding model with an emphasis on social networks with a sociological approach
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318 - Presenting the Particular Value Model of the Green Brand from the Point of View of Sports Tourists on the Island of Kish
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319 - Study of impact of global brand impact on tourism development (case study: Damghan city)
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Open Access Article
320 - Evaluation of the Phantasm and Branding of Tourism Destinations (case study: South Khorasan Province, Iran)
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Open Access Article
321 - Removal trace CrO42- using funcationalization nano magnetic active Rice bran by Chitosan and determination using UV- Vis spectrometry
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322 - Dynamic Modelling and Control of a Dielectric Elastomer Actuator with Two Degrees of Freedom
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323 - Phytochemical analysis of trunk bark with branch bark, wood and stored bark of Ficus racemosa and comparison with other Ficus barks
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Open Access Article
324 - Anti-inflammatory potential of aqueous extract and ethyl acetate fractions of Munronia pinnata (Wall) Theob. and the isolated compound, Senecrassidiol
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325 - Predicting Employees' Productivity according to Executive Intelligence and Organizational Intelligence (Case of Study: Islamic Azad University Isfahan Branch)
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326 - The model of variables affecting brand love and commitment and its impact on brand loyalty, willingness to pay more and word of mouth in smart phone users
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327 - Assessment of effective teaching, components based on the students viewpoints
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Open Access Article
328 - Modeling the Purchase Intention of the Iranian Brand in the Home Appliance Industry
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Open Access Article
329 - Investigating the role of new media capabilities (platform: Instagram) on e-commerce (intention to buy women's clothing) according to the role of brand attitude
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Open Access Article
330 - The effects Of deferoxamine on angiogenesis in chick embryo chorioallantoic membrane
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Open Access Article
331 - The Effect Of Berberis vulgaris Leaf Aqueous Extract on Angiogenesis in Chick Chorioallantoic Membrane
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Open Access Article
332 - The Synergic Effects Of Shell Extract Of Persian Gulf ChitonLamyiand Acellular Brain on Angiogenesis in Chick Embryo Chorioallantoic Membrane
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333 - Evaluation Effect Of Methanol Extract Of Brittle Stars Persian Gulf In Vitro
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Open Access Article
334 - Anatomical and morphometrical Study of Tympanic membrane in Adult River Buffalo
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Open Access Article
335 - Histology, Histochemistry and Histomorphometry Study of Tympanic Membrane in the Adult River Buffalo
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Open Access Article
336 - Identifying the factors affecting the Brand Associations of Iranian Futsal Premier League clubs
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Open Access Article
337 - Relationship between brand equity of sports tourism destination and psychological factors of advertising messages (Case study: Mashhad aquatic Waves Land)
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Open Access Article
338 - The role of social status of brand equity on customer invocations the brand of equatic complexes
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Open Access Article
339 - Explanation and analysis of the relationship between brand equity and social responsibility of sports teams: emphasizing the mediating role of social identity
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Open Access Article
340 - Smart Flat Membrane Sheet Vibration-Based Energy Harvesters
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341 - Fractional Cattaneo Heat Equation in a Multilayer Elliptic Ring Membrane and its Thermal Stresses
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Open Access Article
342 - The effects of some factors on the efficiency of Pheromone traps of Grapholita funebrana (Lepidoptera: Tortricidae) in Fars province, Iran
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Open Access Article
343 - Entropy Method to Analyze the Impact of Eco-Friendly Consumer Attitudes on Green Brand Intention: Apple Brand Consumers
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Open Access Article
344 - Explaining the Assessment of Internal Marketing and Environmental Citizenship Behavior on the Development of Urban Tourism with the Mediating Role of Urban Branding
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Open Access Article
345 - The effects of concurrent training with and without branch chain amino acids on lipid profiles and testosterone level of male body-builders
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Open Access Article
346 - Graphene oxide based membranes with application in water treatment process
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Open Access Article
347 - Identifying Component Themes of the Consumer Products` Brand Personality in Contemporary Iranian Market (A Qualitative Approach)
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Open Access Article
348 - Designing the Causal Sensory Impulses Model in Creating a Positive Brand Image (Case Study: Dairy Industry)
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349 - The Effect of Brand Identity on Brand Performance and Employees, Job Satisfaction with the Intermediating Role of Organizational Confidence
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Open Access Article
350 - Providing a Comprehensive Branding Pattern for Organic Product with a Sensory Marketing Approach
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Open Access Article
351 - The Causal Model of Brand Personality,Risk Aversion and Customer Loyalty
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Open Access Article
352 - Brand Attachment in Consumer- Brand Relationship
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353 - Designing Optimal Banking Model Based on Customer Service
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Open Access Article
354 - Presenting an Entrepreneurial Brand Building Model to Knowledge-Based Firms
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Open Access Article
355 - Designing and Identifying the Variables of the Pricing Model for the Company’s Brand Value in Merger and Acquisition Strategies
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Open Access Article
356 - The Effect of Competitive Advantage Strategies on Customer Loyalty: Mediated role of Brand Identification and Brand Awareness (Case study: Parsian Insurance customers)
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Open Access Article
357 - The Effect of Advertising on Expectations and Perception of the Brand with Emphasis on the Mediating Role of Customer Experience Management in the Insurance Industry
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Open Access Article
358 - Studying the Effective Factors in Brand Value Creation from the Perspective of Customers, Organizations and Stakeholders (Case study: Iranian Textile Industry)
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Open Access Article
359 - Validation of the Pattern of Brand Marketing Efforts on Social Media with Customers in the Dermato-Cosmetic Industry
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360 - Identifying the Effective Factors of Oral Electronic Marketing on Brand Equity
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Open Access Article
361 - Validation of Urban Branding Model in order to Develop the Tourism Industry of Guilan Province
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Open Access Article
362 - Designing a Pattern the Innovative Brand in order to Improve the Competitiveness of Iran's Petrochemical Industries Using Modeling ISM
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Open Access Article
363 - Psychological Identifications of Branding in the Food Industry with Grounded Theory Institutions (Study case: Gaz Asari)
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Open Access Article
364 - Designing and Explaining the Model of Brand Experience with the Citizenship Behavior of Customers in the Banking Industry
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365 - Virtual & Cyber Whistle Blowing Role of Brand Hate among Home Appliance Customers
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Open Access Article
366 - Providing a Service Compensation System with the Approach of Improving the Employer Brand in Refah Bank
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367 - Designing a Branding Model for Consumer Goods with a Social Responsibility Approach
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Open Access Article
368 - The impact of a brand's country of origin and manufacturer on customers' perceptions of a country's institutional environment and their purchasing decisions taking into account the moderating role of beliefs arising from customer trust
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369 - Offering a New Algorithm to Improve the Answer-Search Algorithm in Quadratic Assignment Problem
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Open Access Article
370 - Modelling and Ranking the Antecedents of Brand Hate among Customers of Home Appliance
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Open Access Article
371 - The Role of Iranian Female Influencers Concerning Betrayals, Coolness and the Aims of Brands on Social Medias
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Open Access Article
372 - Analysis of the "woman" in thought of Gibran Khalil Gibran and Nima Youshij
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Open Access Article
373 - Offenders female and personality and cultural factors related to it
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Open Access Article
374 - Influence of Potassium Foliar Application on Cotton Yield (Gossypium barbadense L.) under Saline Condition
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Open Access Article
375 - Evaluation of CO2/CH4 Gas Separation in PVA and PVC Mixed Matrix Membrane Permeation Models
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376 - Investigation of acetone as co-solvent on performance PES nanofiltration membrane
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Open Access Article
377 - Quantitative monitoring of chromium (III) by a selective sensor based on dibenzo-18-crown-6 as a neutral ion carrier
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Open Access Article
378 - A novel sensor based on a heterocyclic ionophore for cerium (III) analysis in real samples
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Open Access Article
379 - Advance polymeric membrane to CO2 separation
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Open Access Article
380 - Highly selective and sensitive sensor based on 4,13-didecyl-1,7,10,16-tetraoxa-4,13-diazacyclooctadecane as a heterocyclic ionophore
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381 - A novel sensor based on a heterocyclic ionophore for cerium (III) analysis in real samples
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Open Access Article
382 - The Effect of Supply Chain Merger on Brand Value (Case Study: Iran Khodro Diesel Co.)
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Open Access Article
383 - Designing the Sensory Impulses Model in Creating a Positive Brand Image (Case Study: Dairy Industry)
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Open Access Article
384 - Calculation of efficiency and efficiency of branches of National Bank of West Tehran
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Open Access Article
385 - the effect of brand equity and consumer attitude toward advertising to create competitive advantage (case study of 5 star hotels on kish island )
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Open Access Article
386 - Investigating the effect of employer branding on employee job satisfaction in the private insurance industry of the country with regard to the mediating role of talent management
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Open Access Article
387 - Identifying and Ranking Drivers of Integrated Marketing Communication, Based on the Combined approach of SWARA and gray ARAS
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388 - Recognizing and prioritising the effective factors on brand equity in the cosmetic products industries based on brand performance in cosmetic products
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Open Access Article
389 - Identification and Evaluation of Employer Brand Components in Iran's Small Industries (Case Study of Active Companies in Industrial Towns of East Azerbaijan Province)
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Open Access Article
390 - A Combination of Factor Analysis and Combined Approach Techniques (AHP-TOPSIS) For Ranking Criteria and Evaluating the Factors Affecting Brand
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Open Access Article
391 - A Combination of Factor Analysis and Combined Approach Techniques (AHP-TOPSIS) for Ranking Criteria and Evaluating the Factors Affecting Brand
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392 - The effect of learning tourist attractions through gamification (case study: Tabriz city primary school children)
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Open Access Article
393 - In Quest of Nowhere )The Comparative study of Utopia in Jobran Khalil Jobran and Sohrab Sepehri)
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Open Access Article
394 - Nostalgia in the works of Gibran Khalil Gibran and Nader Naderpour
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Open Access Article
395 - Designing a Model of Bank Melli Iran Brand Promotion Mechanisms: Combining Synthesis Research and Interpretive Structural Approach
Ehsan Dorostkar Ali Yaghoubipoor Mohammad Montazeri Abbas Shoul -
Open Access Article
396 - Developing a brand identity model for Iranian volleyball athletes
Yousef Ghazei Ardakani Taybeh Zargar Akbar Afarinesh Khaki Reza Nikbakhsh -
Open Access Article
397 - The relationship between employer brand and competitive advantage with the mediating role of service quality in sports clubs
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Open Access Article
398 - Analyzing the Brand Personality Attributes of Professional Athletes in the Instagram Social Media
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Open Access Article
399 - Designing a branding model of human resources in the field of health with an Islamic approach
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Open Access Article
400 - Analyzing the components of brand positioning in the minds of Muslim consumers
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Open Access Article
401 - Branding from audience perspective in creative media (Case Study: Varzesh3)
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Open Access Article
402 - Employing the creative approach of brand addiction to develop a model of repurchasing luxury products
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Open Access Article
403 - Conceptualization and Design of a Digital Content Marketing Model Using Structural Equation Approach
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Open Access Article
404 - The role of social media on the purchase intention of customers with IR-MCI numbers (Case of study: Iranian tea)
Shayan Basir Mohammadreza AzadehDel Maryam Ooshaksaraei -
Open Access Article
405 - Investigating the Scope of Creative Cities in Dubai, Amsterdam, Toronto(Review Article)
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Open Access Article
406 - Providing a Branding Model for a Selection of Sports Products
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Open Access Article
407 - A review on the use of bran in food to improve food safety
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Open Access Article
408 - Compilation of branding strategies based on physical and environmental dimensions of the smart city in Tehran's Sixth District, Yousef Abad neighborhood
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Open Access Article
409 - Explaining the future scenarios of banking industry brand credit with a future research approach
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Open Access Article
410 - Determining of non-toxic dose of Fe3O4 magnetic nanoparticles on amniotic membrane stem cells
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Open Access Article
411 - Influence of low electromagnetic field on photosynthetic apparatus and the amount of soluble sugar content in Lepidium sativum L.
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Open Access Article
412 - Investigating the impact of personalization of social media on brand loyalty and perceived quality with regard to consumer brand interaction and brand attachment (case study: customers of Samsung smartphones in Mashhad)
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Open Access Article
413 - Explaining the Pattern of Identifying Urban Brands in the Direction of Developing Culture-based Tourism )Case study: Tabriz City)
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Open Access Article
414 - The Effect of Advertising, Promotion and Interactive Marketing on Social Networks on Customer Response Through Brand Equity in Kanoon Farhangi Amoozesh
elaheh mohamadi mahid moradi -
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415 - The effect of gamification on brand loyalty of educational institutions:A case study of Ghalamchi educational brand
Ali Parvar Amir Rahimpour -
Open Access Article
416 - Nation branding and national image making Project: First Pahlavi and reconstruction process of Iran’s image in modern age
Arash Beidollahkhani Yaser Kahrazehi -
Open Access Article
417 - Designing and Optimizing the Fetch Unit for a RISC Core
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Open Access Article
418 - The utilization of customer relationship management system for assessment of the level of customer loyalty and its impact on brand image (Case Study: Davan Sanaat Company in Shiraz)
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Open Access Article
419 - The Impact of brand identity on brand equity of Iranian Football League clubs
mojtaba ghorbany asiabar Mehdi Naderinasab Ahmad Rahchamani -
Open Access Article
420 - The Effect of Brand Mental Association on Brand Equity with the Mediating Role of Green Trust and Green Satisfaction )Case study: The Customers of Keshavarzi Bank at Qazvin Province(
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Open Access Article
421 - Designing a model of factors affecting the promotion of the image of the national brand (Iranian-made logo) in regional markets (Case study: Export of high voltage electrical equipment - transformer)
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Open Access Article
422 - Presenting a pattern of creating hope in the consumer to the brand (Case study: online retail)
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Open Access Article
423 - Designing a branding model for auditing firms
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Open Access Article
424 - Identifying and Explaining the Dimensions and Components of Primary School Brand Schools (Case Study, Principles and Teachers View of Delijan Elementary School)
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Open Access Article
425 - Designing the model of factors determining the equity value of the company's brand and ranking them using the fuzzy Delphi method and structural equations
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Open Access Article
426 - A Study of Factors Affecting the Brand Equity of University (Case Study: Qazvin Islamic Azad University)
Mahdi Ghasemi Mirzaei Morteza Mousakhani -
Open Access Article
427 - Exploring the Effects of Demographic Factors and Brand Perception on the Intention of Iranian Consumers to Purchase Luxury Automobiles
Kambiz Heidarzadeh Fereshteh Rais Rohani -
Open Access Article
428 - The Effect of Social Capital for Choosing Brand of Consumer
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Open Access Article
429 - Exploring the Company Reputation and Customers’ Consumption Values on the Customers’ Perception of Brand (Case Study: Iran Khodro Co.)
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Open Access Article
430 - Surveying Consumer Purchase Behavior Toward Foreign Versus Local Brands
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431 - Brand Relationship,The Cornerstone on Building Strong Brand in Commercial Banks
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Open Access Article
432 - The Effect of Magnitude of Failure and Complaint Handling on Brand Credibility
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433 - The Influence of Social Media on Brand Commitment and Brand Loyalty
Mohammad Ali Abdolvand Elham Honarisharif -
Open Access Article
434 - The Impact of Brand Image on Employee Loyalty
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Open Access Article
435 - Exploring the Effect of Customer Equity on the Formation of Chain Restaurant Brand
Ahmad Rahchamani Sudeh Salimi -
Open Access Article
436 - The Impact of Brand Equity on Consumer Loyalty
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Open Access Article
437 - Mediating Role of In-Role and Extra-Role Behaviors in the impact of Psychological Needs on Brand Identification
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Open Access Article
438 - The role of social media marketing activities in the development of customer equity
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Open Access Article
439 - Study of Factors Affecting on loyalty to the brand
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Open Access Article
440 - The Impact of SMS Advertising on Purchase intention by attending to Brand Equity mediating role
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Open Access Article
441 - An Algorithm Based on Theory of Constraints and Branch and Bound for Solving Integrated Product-Mix-Outsourcing Problem
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Open Access Article
442 - A Comparison of the REMBRANDT System with a New Approach in AHP
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443 - Designing Stochastic Cell Formation Problem Using Queuing Theory
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444 - Layout of Cellular Manufacturing System in Dynamic Condition
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445 - An Exact Algorithm for the Mode Identity Project Scheduling Problem
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446 - Optimal Use of Social Media From the Perspective of Brand Equity in Startups with a Data Approach
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447 - The Relationship organizational Learning and Learning Culture With intellectual capital in Islamic Azad Unuversity Sari Branch
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448 - Evaluation of Organizational Performance Viewpoint of Faculty Members (Case Study: Islamic Azad University Ardabil Branch)
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449 - Surveying the Implementation of Learning Organization Components in Islamic Azad University Ardabil Branch Based on Wick and Leon Model
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450 - Evaluation of organizational performance viewpoint of faculty members (case study: Islamic Azad University Ardabil Branch)
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451 - Effect of Drought Stress on Yield and Yield Components of Determinate Soybean (Glycine max (L) Merrill)
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452 - Evaluation of 20 Barley Genotypes under the Terminal Drought Condition
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465 - The effect of brand prestige, brand differentiation, brand experiences, brand social benefits on brand productivity through brand attractiveness and Customer brand identification (Case study of Tabriz leather)
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477 - Evaluation of bank branches Performance by combining two systems "balanced scorecard" and "fuzzy DEA" (Case Study: Tabriz selected branches of Bank Sepah)
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Open Access Article
583 - Social Analysis and Presentation the Indigenous Model of the Impact of Tehran Shopping Centers Brand Image on Female Consumer Behavior
mona manian bahram kheiri -
Open Access Article
584 - The Study of the Relationship between the Quality of Social Services on Eigenvalue of Brand Name from the Perspective of the Consumer Society in Shirvan Hotel Industry
Milad Raeisizadeh اصغر میرفردی آرمان حیدری -
Open Access Article
585 - طراحی مدل استراتژی بازاریابی صادرات چای برای بازارهای هدف
علیرضا فرخ بخت فومنی وحیدرضا میرابی قاسمعلی بازایی حیدر امیران -
Open Access Article
586 - مدل مسئولیت اجتماعی شرکتها در حوزه بازاریابی سبز با تاکید بر وابستگی به برند از دیدگاه مصرفکنندگان محصولات ارگانیک
روزا طاعتی عبدالحمید ابراهیمی حمیدرضا سعیدنیا زهرا علیپور درویشی محمد طالقانی -
Open Access Article
587 - A Study of the Mystical Face of Sacred Defense Literature in the Heavenly Treasure of Seyyed Morteza Avini
seide zahra hosseininia Saber Emami َAmir Esaeel Azar -
Open Access Article
588 - Presenting a co-creation model of brand value with customers in the dairy industry with a future research approach
hossein shakibi Seyyed Mahmoud shabgou Monsef Ali GHolipour soleimani -
Open Access Article
589 - The effect of the media on improving the attitude of the clients and their tendency towards IR-MCI services
shayan basir mohammad reza azadehdel Maryam Ooshaksaraie -
Open Access Article
590 - Designing a Model Based on Effective Actions to Control Destructive Deviant Behaviors of Human Resurces
Mojtaba Forouz Shahrestani Homa Doroudi Firoozeh Hajialiakbari -
Open Access Article
591 - Analyzing the Conditions and Contexts Affecting the Institutionalized Branding of Saderat Bank from Media Advertisements using the Contextual Theory Method
Akram Salari SeyedAlireza Afshani Shadi Zabet -
Open Access Article
592 - The Role of Participatory Online Redistribution Platforms to Buy Second-Hand Goods on Brand Loyalty (Case Study of Divar and Sheypoor Platforms in Iran)
Ayeh Mirzaee Azandariani Kiumars Arya -
Open Access Article
593 - A Survey of Loyalty Strategies and Word of Mouth Communication to Customers of Sports Products (Case Study of Adidas Brand Customers in Iraq)
Farah Nouri Razi Al-Awadi Omid Behboodi Ahmad Sharbaf Eidghahi -
Open Access Article
594 - A Reflection on the Gap Between the Current and Desirable State of a Successful Brand in a Technical and Vocational University
Arsalan Nami Shahnaz Nayebzadeh Seyyed Hassan Hatami-nasab Mohammad Taghi Honari -
Open Access Article
595 - Presenting a Conceptual Model of Managers' Branding by the Meta-Synthesis Method
Azam Sanaei Akbar Etebarian Alborz Gheitani Ali Rashidpoor -
Open Access Article
596 - Developing a cellular manufacturing model considering the alternative routes, tool assignment, and machine reliability
Sayyed Mahdi Sadat Khorasgani Mahdi Ghaffari -
Open Access Article
597 - Exact algorithms for solving a bi-level location–allocation problem considering customer preferences
Ehsan Mirzaei Mahdi Bashiri Hossein Shams Shemirani -
Open Access Article
598 - Two optimal algorithms for finding bi-directional shortest path design problem in a block layout
M Hamzeei R Zanjirani Farahani -
Open Access Article
599 - Examining the Relationship between Talent Management and Intellectual Capital Management and Quality of Working Life in Libraries of Islamic Azad University, Tehran Science and Research Branch
hasti sohrabi Ali Asghar Razavi leyli taherkhani -
Open Access Article
600 - The impact of brand communities based on social media on community elements and brand trust and loyalty (case study: Adidas brand)
Ali Asghar Rashid Siavash Khodaparast Vahid Bakhshalipour -
Open Access Article
601 - A study of research methodologies used in Master of Library and Information Science students’ dissertations in Islamic Azad University, North Branch of Tehran (1992-2005)
neshaneh pakdaman -
Open Access Article
602 - A survey on the information seeking behavior of faculty members of Islamic Azad University, Firoozkooh Branch
adeleh ahangar mehrdokht vazirpoor keshmiri -
Open Access Article
603 - A survey on information pollution in common data-bases of Islamic Azad University of Tehran Science & Research Branch in retrieving library information from the viewpoint of postgraduate students
fahimeh Babolhavaeji nafiye Gorjizade -
Open Access Article
604 - The feasibility study of implementing electronic-reference services based on user-oriented approach Case study: central library of Islamic Azad University – Research & Science branch – Tehran
hajar zarei Marziyeh Sekandari -
Open Access Article
605 - Evaluating the amount of the usage of RoseNet digital library by the faculty members of Islamic Azad University-Shiraz Branch in order to meet their information needs
Maryam Saadat Faride Asare -
Open Access Article
606 - A survey on students' familiarity and use of library services in Karaj Islamic Azad University
shokouh tafreshi Solmaz Derogar Kalkhoran -
Open Access Article
607 - A survey on the rate of Library anxiety among new comers' students of Islamic Azad university-Tehran North Branch 1389-1390
Faride rafiei Moghadam Elahe Jafari Mofrad Taheri -
Open Access Article
608 - Study of Library User Expectations and Satisfactory Using LibQUAL (Case Study: Islamic Azad University – Marvdasht Branch)
PEGAH TAJER -
Open Access Article
609 - Study and Measurement of the amount of awareness of architecture students of Islamic Azad University-Mashhad Branch about reading different techniques
Mohsen Tabasi -
Open Access Article
610 - A Survey on strategy and information seeking skills of the students of Payame Nour University- Qom branch
saeed ghaffari -
Open Access Article
611 - A Comparative Study on the Library and Information Science's Branches in USA, Canada, UK, with Iran: Emphasizing on their Effectiveness on the Amount of Scientific Productions at the international level
Sayyed Mahdi Taheri Mohammad Alaee Arani -
Open Access Article
612 - Digiqual a tool for assessment of the quality of digital libraries: A case study in digital library of Broujerd Islamic Azad University from users 'viewpoint
Elham Naiich Yaghoub Nouruzi Mohsen Hamidi -
Open Access Article
613 - A survey on the amount of the usage of the ISO214 in the Persian abstracts of the library and information sciences post graduate dissertations in Islamic Azad university-Tehran North branch and Science & Research branch during 2001 to 2007
Mehrdokht Vazirpour Keshmiri Maryam Sedehi -
Open Access Article
614 - Study of the amount of satisfaction for library services in Islamic Azad University, Science and Research branch with marketing approach
Yaghob Nororzi Hamid Arablo Arezo maghsoudi -
Open Access Article
615 - Evaluating the Islamic books’ back-of-the-book indexes in Islamic Azad University, Roudehen Branch according to the compliance with ISO 999 Standard
fatemeh nooshinfard abdalkhalegh Ghochaghi -
Open Access Article
616 - Comparing the formats of MA produced abstracts with other disciplines matching with ISO 214 at the University of Science and Research Branch of Khuzestan: From 2007 to 2011
Fariba Nazari mohsen hamidi -
Open Access Article
617 - Synergic effects of scopoletine and green synthesized silver nanoparticles on Angiogenesis of Chick Chorioallantoic Membrane (CAM)
Parisa zamani esmati Javad Baharara Alireza Iranbakhsh Tayebeh Ramezani -
Open Access Article
618 - Differentiation of amniotic membrane mesenchymal stem cells (hAMSCs) cardiomyocyte on PGS-co-PCL / PGC / PPy / Gelatin scaffold and its effect in the treatment of myocardial ischemia in adult male Wistar rats
mahsa Ale Ebrahim NASTARAN BAHRAMI nooshin barikrow yasin asadi fateme roholah ali salimi -
Open Access Article
619 - Investigate the relationship between Cultural stratejic orientation & Cultural resistance at Islamic Azad University, North Tehran Branch
mina faramarzi palangar Mojtaba Moazzami Esmail kavousy -
Open Access Article
620 - Requirements and obstacles of the personal branding model of judicial managers in Islamic governance
Azam Sanaei Akbar Etebarian Alborz Gheitani Ali Rashidpoor -
Open Access Article
621 - Providing a model of consumer behavior in creating brand attachment with an emphasis on the packaging component: a qualitative study in food industry companies
maziar ghasemzadeh sangroudi karim hamdi shadan vahabzadeh munshi -
Open Access Article
622 - Comparison of Solvent Extraction and Liquid Membrane by Using Cyanex301 for Cobalt (II) Extraction and Recovery
Rezvan Torkaman -
Open Access Article
623 - A review of polysulfone and polyethersulfone based mixed matrix nanofiltration membranes/carbon nanoparticles
Nader Gholami Hossein Mahdavi -
Open Access Article
624 - Prediction of ultrafiltration membrane performance based on viscosity of polymer solutions
mona dehghankar toraj mohammadi maryam tavakol moghadam fatemeh rekabdar -
Open Access Article
625 - Evaluation of hot coating method to make the composite ceramic membran
شهرام قنبری پاکدهی الهام رحیمی کوروش شفیعی -
Open Access Article
626 - Novel ZrO2+ Ion-selective Electrode Based on a Hexa Cosine Compound in PVC Matrix
مسعود گیاهی خورشید مهدی زاده نیلوفر رفیع زاده زعیم -
Open Access Article
627 - Application of Post-Occupancy Evaluation in the Design of Collegiatae Educational Space: (Case study: Faculty of Arts and Architecture, Islamic Azad University-Tehran South Branch)
Reza Naghdbishi Zeinab Gohari -
Open Access Article
628 - The Effect of Pollutants Dissolved Oxygen and Temperature Change (Case Study:Ghezel-Ozen River)
Siamak Boudaghpour -
Open Access Article
629 - Analyzing the Role of Ethnocentrism and Consummate World of Urbanism on the Preference of Domestic and Foreign Sports Brands with Considering the Mediating Role of Product Quality
شکوفه درسازان ملایری بهرام یوسفی شهاب بهرامی -
Open Access Article
630 - Detection of T6SS secretory system and membrane purine involved in antibiotic resistance in multidrug-resistant Acinetobacter baumannii isolates
Tohid Piri Gharaghie Abbas Doosti Seyed Abbas Mirzaei -
Open Access Article
631 - Examination of nucleotide and amino acid sequences of enhancin enzyme in baculoviruses
Maryam Rashki Mojtaba Mortazavi -
Open Access Article
632 - Designing a model for brand loyalty through user-generated content in social media
Mahdi Meymani Mohammadsaleh Torkestani Ehsan Abedi Shahram khalilnezhadeazar -
Open Access Article
633 - An Analysis of Effective Factors on Private Deposits in Commercial & Development State –owned Banks in Iran
Rafik Nazarian Marjan Mohammad Esmaeil -
Open Access Article
634 - بررسی ارتباط بین عرضه پول و گسترش شعب بانکی
میر حسین موسوی علی شهابی معصومه نعمت پور -
Open Access Article
635 - Prioritizing inefficient criteria of Bank Melli branches in Iran
ali taheri Mahdi ZahedGharavi Hamid Asayesh -
Open Access Article
636 - Designing and Testing the City Branding Model (Case Study: Guilan Province)
shahram shahabi Narges Delafrooz Ali Gholipour Soleymani Mohammad Taleghani -
Open Access Article
637 - Provide a brand affiliation model based on brand experience with customers of shopping malls and malls
Hamed Asl Roosta Abdollah Naami Abdolhamid Hajipoor Ahmad Sardari -
Open Access Article
638 - Interpretive structural modeling of brand performance with an approach to improve financial performance in industrial markets with a focus on the petrochemical industry
Shahram Eshragh Narges Del Afroz Kambiz Shahroodi Yalda Rahmati -
Open Access Article
639 - Perception, Imagination and Memory in St. Augustine’s Thought
سیدمصطفی شهر آیینی -
Open Access Article
640 - The Role of Cultural Diplomacy in Japan's Nation Branding
Seyed Davood Aghaee MILAD ADIB SERESHKI -
Open Access Article
641 - Dust Particles and Aerosols: Impact on Biota “A Review” (Part I)
Victor R Squires -
Open Access Article
642 - Cassava Bran– Fish Processing Waste as Dry Season Feed Resources for Sheep in Nigeria Southern Guinea Savannah
Akeem Sikiru Mahmoud Yousuf Sadiq Ademola -
Open Access Article
643 - Model presentation for developing brand-consumer relationships in the hotel industry based on Grounded Theory
hamid alizadeh Bahram kheiri Seyed Abbas Heydari -
Open Access Article
644 - Providing a business brand management model based on business process management
Farzaneh Zare Mehrjerdi -
Open Access Article
645 - Designing and optimizing the value creation model for bank customers in the process of creating a common brand value.
hamidreza kojouri vahidreza mirabi hosin safarzadeh -
Open Access Article
646 - Presentation of a Brand Equity Model Influenced by Social Media Marketing Activities
Mohammad nafeii Leila andervazh Hamidreza saeednia -
Open Access Article
647 - Identify the parameters that determine brand value and provide a model for brand pricing and valuation
vahidreza nesabi Bahram kheiri hamidreza yazdani -
Open Access Article
648 - Identifying Operational, Cognitive, Affective and Behavioral Consequences of Brand Schizophrenia: Grounded Theory Approach
Hamid Tahmasebifard Bahram kheiri Mandan Momeni -
Open Access Article
649 - Impending of brand equity aspects on creat customers satisfaction and loyalti
Milad Farzin Majid Fani Marzieh Sadeghi -
Open Access Article
650 - Design and presentation of brand personality marketing model to enhance customer loyalty
reza begmoradi Alireza Rousta Esfandiar Doshmanziyari -
Open Access Article
651 - Providing a fuzzy AHP and fuzzy DEMATEL approach in order to rank branding effective factors based on grounded theory
Esa Fahim Mojtaba Purslemi Ali Hosein zadeh Mohammad Ghasemi namaghi -
Open Access Article
652 - The effect of employer brand and its dimensions on employees' satisfaction
Afrooz Sefidgar Hossein Vazifehdoust -
Open Access Article
653 - Investigating the effect of emotional labor on employees' brand image of the organization considering the intermediate variables of organizational commitment and service quality (Case study: BMI)
Sayyed majid sayyed Hosseini sina Nematizadeh Mirfeiz Fallah -
Open Access Article
654 - Examining the effect of self-congruity on women purchase intention from luxury brands (Case study: Clothing Industry)
hossein norouzi fatemeh darvish ali shojae -
Open Access Article
655 - Designing a model for improving the mental image, awareness and recognition of the Post Bank of Iran brand in attracting customers
Ahmad Shamsi Alireza Shirvani mashaallah valikhani -
Open Access Article
656 - Designing a social media marketing model for chain stores based on brand equity from a consumer perspective
soniya behzadinasab Leila Andervazh Ebrahim albonaiemi -
Open Access Article
657 - The Effect of Ethical Marketing on Brand Credit: Mediating a Service Recovery Strategy
Behrooz Eskandarpoor Babak Heydari Iraqi somayeh saebnia -
Open Access Article
658 - The Effect Of Digital Marketing On Brand Loyalty With The Required Intermediary Role Of The Product (Case Study: Manizan Dairy Products Company, Kermanshah)
seyed reza mousavi fard seyed reza hasani -
Open Access Article
659 - Effect of customer experience on revisit intention to FMCG industries with consideration of loyalty, hedonic values and brand equity.
faezeh mohammadi sina nematizadeh seyed abbas heydari hossein safarzadeh -
Open Access Article
660 - Provide a native model of integrated marketing communications (IMC) based on brand promotion
Vahid Nameni Bahram Kheiri Mansoureh Aligholi -
Open Access Article
661 - The Impact of Social Media Content on Brand Equity based on Firm Generated Content and User Generated Content.
Amirshayan Ghazanfari Abbas Saghaei Kambiz Heidarzadeh -
Open Access Article
662 - Provide a native model of integrated marketing communications (IMC) based on brand promotion
Vahid Nameni Bahram Kheiri Mansoureh Aligholi -
Open Access Article
663 - Identifying model of media performance with the brand equity approach in startup businesses
Akram Ghelichkhan Seana Nematizadeh seyed kamran nourbakhsh -
Open Access Article
664 - The effect of brand attitude, electronic word-of-mouth advertising on the willingness to pay, higher price with the role of customer brand identity (case study: Saderat Bank)
Ahmad Fallah Hoseini Hosein Vazifehdust Ehsaneh Nejadmohammad Nameghi -
Open Access Article
665 - Ranking of Factors Affecting Green Brand Selection in the Cosmetics Industry Using Mikhailov Fuzzy Hierarchical Analysis Technique
azadeh zahiri ali pirzad -
Open Access Article
666 - Identifying Factors Affecting National Brand Promotion in the Automotive Industry with Economic Approach
seyed shahab mousavi mahmud samiei nasr farhad hosseinzadeh lotfi -
Open Access Article
667 - Designing the optimal model for selecting a supplier with a focus on the brand in Sapco (Case study: Danesh Bonyan Milan Chesb Company)
shiva eslami alireza sheikh ahmad mahdijoo -
Open Access Article
668 - Investigating the effect of service marketing mix on brand value of Saderat Bank of Tehran province (case study of North Tehran region)
sasan issazadeh nesheli mohamad reza rostami -
Open Access Article
669 - Investigation of Brand Identity and Brand Resonance's Role in Customer Brand Engagement
zahra shirazian -
Open Access Article
670 - A model to evaluate refah bank of television advertising effectiveness with the structural equation modeling approach in community
korosh saeidi Ali akbar farhangi Mohammad Soltanifar -
Open Access Article
671 - Evaluation of Bank Branch Performance using Data mining and Expert System Approach
Hamid Eslami Nosratabadi Mohammad Jafar Tarokh Alireza Poorebrahimi -
Open Access Article
672 - Evaluating the performance of bank branches using fuzzy network data envelopment analysis model with optional input-undesirable output
Hasan Amini Javid` Mohammad Ebrahim Mohammadpoor Zarandi Mirfeiz fallahshams naghi shoja -
Open Access Article
673 - Evaluate the performance of bank branches using the control approach in analyzing the data cover weight
mahnaz Ahadzadeh Namin elaheh khamseh Farzaneh Mohamadi -
Open Access Article
674 - The use of F.MCDM Combined to Improve the Performance of Stock Selection In the Stock Exchange (Case Study: Cement Industry)
zohreh zia Zahra Pourzamani -
Open Access Article
675 - Place Marketing through Urban Entrepreneurship Approach (Case Study: Rasht Historic Cultural Axiom)
Vahid Feizkhah Behzad Malekpour Asl -
Open Access Article
676 - COUPLING MODEL FOR MULTI-COMPONENT GAS PERMEATION PROCESS
A. Hussain A. Qayyum -
Open Access Article
677 - A Comparative Study and Examination of the Views of Faculty Members and Students Regarding the Doctoral Comprehensive Exam
Mohammad Ghafari Mejlej -
Open Access Article
678 - Evaluation of Castor bean (Ricinus communis L.) competition with redroot pigweed (Amaranthus retroflxus L.) at different levels of plant density
تاصر جعفرزاده Alireza Pirzad Hashem Hadi -
Open Access Article
679 - Impact of Bioclimatic Factors on Diversity Patterns in Quercus brantii (Persian Oak) Populations within the Western Iranian Forest Ecosystem
Adele Rafezi Mohammad Reza Azimi Mehrshad Zeinalabedini Mohammad reza Ghaffari -
Open Access Article
680 - Iodide selective membrane electrode based on copper (Π)-bis-Nphenilsalicyldenaminato complex
Ali Benvidi Mehdi Elahizadeh Hamid Reza Zare, Rasoul Vafazadeh -
Open Access Article
681 - The Relation between Customer-Orientation and Brand-equity(Case study: Anata Company)
sahar kheyri -
Open Access Article
682 - The Impact of Advertising on Brand Equity(Case Study: Chocolate Mamufacturing Companies of East Azerbaijan)
roghayyeh khorrami hossein boodaghi -
Open Access Article
683 - The Effect of Brand Evidence, Brand Attitude, Brand Hearsay on Brand Loyalty. Case Study (Leather Companies in the City of Tabriz)
Anisa Arya -
Open Access Article
684 - The Effect of Word of Mouth Advertising on Customer Preferences
siyamak farrokhi ali Yavari jafar beikzad -
Open Access Article
685 - The effect of lead and copper on some physiological traits in plant species of grass pea (Lathyrus sativus (
Mahtab Beladi Ali Kashani Davoud Habibi Farzad Pak nezhad Mahya Golshan -
Open Access Article
686 - Effect of drought stress and different levels of potassium on quantitative and qualitative forage yield of Kochia (Kochia scoparia L.)
Mohamad ali karimian Mohamad Galavi Mahdi Dahmardeh Mohamad Kafi -
Open Access Article
687 - Effects of water deficit stress on agrophysiological traits hybrids of maize
M. sheikhi N. A. Sajedi M. Jiriaei -
Open Access Article
688 - The effect of water deficit stress and manure on quantitative and qualitative yield and some characteristics of physiological (Plantago Ovata Forssk.)
B. Afsharmanesh Gh. Afsharmanesh M. A. Vakili Shahrbabaki -
Open Access Article
689 - Electrospun Nanofibrous Membranes as Potential Adsorbents for Textile Dye Removal-A review
M. Hasanzadeh B. Hadavi Moghadam -
Open Access Article
690 - Analysis of Hydroxyl Methyl Furfuran by Graphene Oxide-reinforced Hollow Fiber Electromembrane Extraction in Food Samples
Maryam Rezaee Shahram Shoeibi Mahmoud Ebrahimi -
Open Access Article
691 - Effect of Linear and Cyclic Lysine-Lysine-Tryptophan- Tryptophan -Lysine-Phenylalanine Antimicrobial Peptide on Sodium Dodecyl Sulfate Micelle as Cell Membrane Mimetic: Molecular Dynamics Simulation Study
S. Hassan Mortazavi Mohammad Reza Bozorgmehr Mohammad Momen Heravi -
Open Access Article
692 - Development and Utilization of Rice Bran in Hamburger as a Fat Replacer
Mohammad Mehdi Marvizadeh Neda Akbari -
Open Access Article
693 - Application of Graphene Oxide Reinforced Hollow Fibers as a Novel Electromembrane Extraction Method for Quantitative Analysis of Dicyandiamide in Infant Formula
Maryam Rezaee Shahram Shoeibi Kamal Razavi-Azarkhiavi Mahmoud Ebrahimi -
Open Access Article
694 - Disclosure of information in the capital market, challenges and harms
Reza Shamsi Reza Gholami Jamkarani -
Open Access Article
695 - Effect of plasma electrolytic oxidation time on the corrosion behavior of Ti-13Nb-13Zr alloy in Ringer's solution
Mahmoud Hajisafari Arman Zarebidaki amir daneshpazhouh -
Open Access Article
696 - The Study of In Vitro Growth Stages of Artemia urmiana, Using Beer Yeast, Extract of Lettuce and Vitamin C
یاسمن خامه چین امید ملکی بالاجو سید رسول صادقی شهرام شرفی قنبر لایی رضا نظام زاده -
Open Access Article
697 - The Effect of Magnetic Water on Growth Factors, Liver Enzymes and Liver Tissue in Female Dormitories
Moluk sadat Sirani Shahla Roozbehani Alireza Nazari -
Open Access Article
698 - Impact of Exploratory and Refining Strategies on Brand Image and Commitment by Brand Performance
Zahra hosseinnejad shamsodin nazemi fariborz rahimnia -
Open Access Article
699 - Strategic Review of virtual social media as a medium role in creating brand equity
Babak Farbodiam aliakbar farhangi mohamad soltanifar -
Open Access Article
700 - Strategic Orientation Model and its Impact on Firm Performance: The Moderating Role of Environmental Turbulence (case study: food industry of Iran)
Zohreh Dehdashti Shahrokh Nader Mazloomi mohamadtaghi taghavifard Hasan Biabani -
Open Access Article
701 - Investigating the Impact of Entrepreneurial Orientation on Business Growth Through Branding
farzad Fesharaky saeed sehat seyed mosavi -
Open Access Article
702 - Identifying and Ranking the Consequences of Internal Branding with the Structural Equation Approach (Case Study of Islamic Azad University, Khorasgan Branch)
Hooman amirahmadi mehrdad sadeghi siyamak korang beheshti -
Open Access Article
703 - Designing a Branding Model in the Iranian clothing industry
Forouzandeh Azimi hosain vazifehdost Hamidreza saeednia -
Open Access Article
704 - Role of Brand Dynamics in Strategic Positioning of An International Business (Case study: A Handcraft Store Named Dasto)
Gholamreza Amini Khiabani Karim Hamdi -
Open Access Article
705 - Culture and its role in the public diplomacy
noozar shafihi farhad ghanbari aziv kiani -
Open Access Article
706 - Nutritional effects of Nannochloropsis oculata and rice bran concentrate enriched with Saccharomyces cerevisiae on the growth and survival of Artemia franciscana
Fatemeh Mohammadi Nafchi Morteza Souri Farzaneh Shirvani -
Open Access Article
707 - Evaluation of germination and some morphophysiological traits of Prosopis farcta (Banks & Sol.) under salinity stress
Azam Jamshidizadeh Masuomeh Farzaneh Afrasiab Rahnama ghahfarokhi Fatemeh Nasernakhaei -
Open Access Article
708 - Evaluation of germination and some morph physiological traits of Prosopisfarcta (Banks & Sol.) under salinity stress
Azam Jamshidizadeh masoumeh Farzaneh afrasiab Rahnama ghahfarokhi fatemeh Nasernakhaei -
Open Access Article
709 - Evaluation of germination and some morph physiological traits of Prosopisfarcta (Banks & Sol.) under salinity stress.
faizallah Khalaj Mohammad Nasri farshad Ghoshchi hamidreza TohidiMoghadam pourang Kasraei -
Open Access Article
710 - Effect of defoliation and on morphophysiological characteristics under drought stress condition in Sorghum (Sorghum bicolor L.)
Mohsen Porahmadi Rahim Honarnejad meysam oveysi -
Open Access Article
711 - Developing the Model of the Role of Communication Marketing on the Brand Love of Iran Futsal Premier League Fans (Case Study: Mashhad Farsh Ara Sport Cultural Club
کیانوش شجیع سید مرتضی عظیم زاده فرشته ادیب روشن رضا حیدری -
Open Access Article
712 - Factors affecting brand narcissism in the sports industry
زهرا بزرگ زاده abolfazl farahani farideh ashraf ganjoei علی محمد صفانیا mohsen baqerian -
Open Access Article
713 - Identify and rank the factors affecting benevolent marketing in sports producers
aidin Hajibaklo seyed emad hosseini jamshid sayarnejad -
Open Access Article
714 - The Effect of Formulation of Persepolis Club Identity on Brand Equity in Iran Football Premier League
mojtaba ghorbani mehdi naderinasab ahmad raghamani -
Open Access Article
715 - The Relationship between Brand Love and the Immediate Purchase of Sports Customers Mediated by the Tendency to Hedonistic Consumption
mehrad atashi Reza nikbakhsh abolfazl farahani alimohammad amirtash alimohammad safaniya -
Open Access Article
716 - Explaining and Prioritizing the Brand Evaluation Indicators of the Iranian Futsal Super League Clubs
amirmasoud mohammadi nima majedi zahra nobakhat -
Open Access Article
717 - Developing Brand Value Co-Creation Model in Football
bahador haghighi hossein eydi keyvan shabanimoghadam -
Open Access Article
718 - Prioritizing the Factors Affecting the Branding of the Iranian Football League
محمد ملکی سید عماد حسینی rasoul tarighi -
Open Access Article
719 - Strategic themes of branding in sports
Rasool Nazari -
Open Access Article
720 - The Relationship between Neural Marketing and Instant Buying Behavior of Sports Brand Buyers
mahdi davari Bagher Morsal ali fahiminejad seydmostafa tayebi -
Open Access Article
721 - Intellectual Capital and Its Evaluation in Islamic Azad University, Qom Branch
Hoda Mirzarrabi Somayeh Feizi -
Open Access Article
722 - The dream of the hardware superpower and the realities of the new world; the historical perception of branding and the national image of Russia in Iran
yaser kahrazeh -
Open Access Article
723 - Effective management of media mix, purchase intention and brand equity in business advertising campaigns
Farnood Hasani Ataollah Abtahi Hamid Reza Hosseini Dana Mohammad Soltanifar Mohsen Ghadami -
Open Access Article
724 - Physiological and biochemical response of some grape cultivars to drought stress
Mojtaba gholizadeh mehdi Haddadinejad علی عبادی Ali Mohammadi Torkashvand -
Open Access Article
725 - Identifying Factors of Employer Brand in Sugarcane Industry in Khuzestan Province and Proposing its Pattern via Thematic Analysis
Rostam ALipour Mansoure Moradihaghighi Farshad Haji Alian -
Open Access Article
726 - The effect of mycorrhizal fungi, water stress and year on flower yield and some characteristics of medicinal plant of Borage (Borago officinalis L.) in Yasouj region
Ali Rahimi -
Open Access Article
727 - Effect of Dietary L-Carnitine Supplementation on Characteristics of Cobb's Semen
A. Shadmanesh A. Fattah -
Open Access Article
728 - Application of nanotechnology in water purification and removal of pollutants
mojtaba jamiati -
Open Access Article
729 - Structural model of desire to use electronic banking services based on personality dimensions and brand management
marzieh yarizanganeh Alireza Nik Seresht -
Open Access Article
730 - Feasibility of degumming and neutralization of crude corn oil using polyvinylidene fluoride membrane
Maryam Rashidian مریم قراچورلو Manochehr Bahmaei مهرداد قوامی حسین میرسعید قاضی -
Open Access Article
731 - The Effect of Growth Regulators on Some Photosynthetic Traits and Maintenance of Cell Membrane Structure of Flag Leaf of Two Wheat Cultivars under Rainfed Conditions
Ali Rasaei Saeid Jalali-Honarmand Mohsen Saeidi Mohammad-Eghbal Ghobadi -
Open Access Article
732 - Identifying the network of strategic marketing themes of the second brand in chain stores in order to improve social development with an emphasis on the STP process
mahnaz solati اعظم رحیمی نیک سید عباس حیدری -
Open Access Article
733 - Investigating the impact of human resources entrepreneurial personality on the city brand with the aim of creating a sustainable income
bahram ebrahimi Mojtaba Tabari -
Open Access Article
734 - The Effect of Knowledge of Organizational Culture on Employees' Organizational Trust (Case Study: Azad Universityof Marand Branch)
ali siyadat amin parvari Yagoub Sepehri Sadr -
Open Access Article
735 - Identifying the Structural Model of the relationship between the Toxic Leadership of the perception management in Isfahan( Khorasgan) Branch, Islamic Azad University
Abbas Gheadamini Harouni reza ebrahim zadeh mehdad sadegi nazanin sadegzadeh -
Open Access Article
736 - E-Learning Readiness in Students: A Case of Information Science Students of IAU
Sedigheh Mohammadesmaeil Atash Karimi -
Open Access Article
737 - The Determine Relation Between Religious Adhering With Health Organization In The Islamic Azad University Branch Roodehen
Fahimeh Babelhavaej Tahereh Hasoomi Victoriya Manhziy -
Open Access Article
738 - The role of gender differences in assessing the organizational competence of Parsian Bank's management levels
Mehrnaz Afshar Asghar Sharifi Malek Mirhashemi -
Open Access Article
739 - model of brand community online impact on brand performance and brand equity With emphasis on the role of social capital (Case Study: manufacturing company of Sony media products)
Narjes Ebadati Bagher Saroukhani Ali Akbar Farhangi -
Open Access Article
740 - Investigating the constituent factors of the employer's brand based on the company's social responsibility
leila gorizan Seyed Aliakbar Ahmadi Vahid Chenari -
Open Access Article
741 - A survey on the impact of electronic word of mouth advertising on brand image and consumer purchase intention (case study: Final buyers of Samsung Mobile phone in Islamic Azad university-Aliabad Katoul Branch)
Hormoz Mehrani Mansoureh sadeghi Majid saftari -
Open Access Article
742 - Check the quality of the urban environment and its impact on improving the satisfaction of citizens(Case Study: Rodhen)
Arash Rahmani Vali Allah Nazari Reza Taherkhani -
Open Access Article
743 - The effect of viral, sensory and direct marketing on brand revival (case study of Arj Co.)
somayeh mazlumzade farideh hagh shenase ashani -
Open Access Article
744 - Explaining Structure of Strategic Performance of Managers in empowerment of human resources in scientific and research centers (A Case Study of Islamic Azad University, Science and Research )
ALIREZA ALIZADEH pooramirarsalani fattaneh yalda Hajialilou hashemi mandanasadat -
Open Access Article
745 - Describing the model of relationships between brand components, student behavior, credibility and value of the university brand in the Iranian educational system
Mohammad Reza Khanari Saeed Safariyan Hamedani Omeh Kolsoom Gholam Hosseinzadeh -
Open Access Article
746 - Designing and validating the entrepreneurship curriculum model in technical and vocational colleges
Mohammad Sadegh Yousefipour mohamadhosein yarmohamadian ahmadali foroughia abri Mohammad Ali Nadi -
Open Access Article
747 - The effect of brain hemispheres, nutrition and spiritual remembrance on the school of pragmatism and Ibn Sinai
hamidreza saremi manesh seyedeh esmat rasouli Vahid Fallah -
Open Access Article
748 - Social learning and social standing are the most effective main themes of branding public managers
Azam Sanaei Akbar Etebarian Khorasgani Alborz Gheitani Ali Rashidpoor -
Open Access Article
749 - Brand Transgression and it’s Consequences in the Iranian Banking Industry
Gholamreza Shahbazi ُSoleyman Iranzadeh Bagher Asgarnezhad -
Open Access Article
750 - The effect of famous endorsers of international brands on brand love through online brand interactions: Examining the role of brand attitude (Mac brand customers in Iran)
Fatemeh Behnam Feyzabadi, Omid Behboodi محسن مرادی -
Open Access Article
751 - Investigating Antecedents and Consequences of Customer Experience in Using Mobile Banking Applications
Nastaran Haghjooye Javanmard ابوالقاسم ابراهیمى -
Open Access Article
752 - Presenting emotional branding model in consumer purchase decision with green packaging approach
Sajjad Fatehi Sina Nematizadeh سید عباس حیدری -
Open Access Article
753 - Designing a Model of Consumer Reaction to Negative Brand Events in the clothing Industry
leila Andervazh solmaz sadrjahani -
Open Access Article
754 - The Effects of acute consumption of BCAA,s on inflammatory and muscle damage indicators following intense resistance training session in girls professional athletes
Marjaneh Mehrabi Bahram Abedi Mojtaba Khansooz -
Open Access Article
755 - Formation of Social Brand Engagement through User-Generated Content: Meta Synthesis Technique
Zaniyar ghorbani Tohfeh Ghobadi Lamuki Alireza pir hayati Behrooz Bayat -
Open Access Article
756 - Effect of potassium and zinc on yield, yield components and some physiological traits of chickpea under rainfed condition
Amin Abbasi Moghaddam Ali Ebadi Hossein Shahbazi -
Open Access Article
757 - Influence of KCl and urea spraying on quality and quantity of wheat cv. Sardari under rainfed conditions
Mehrdad Abdi -
Open Access Article
758 - The effect of different levels of rice bran on performance of laying hens
Ali Nobakht Ali Reza Safamehr Yousef Mihmannavaz -
Open Access Article
759 - Investigating the effect of online platform features(perceived ease of use, perceived usefulness and entertainment) on brand loyalty considering the mediating role of customer satisfaction (case study: Snap application users)
Saeed Landaran Esfahani Hadi Nosuhi Dehnavi -
Open Access Article
760 - The effect of digital marketing on purchase intention: Moderating effect of brand equity )Case study: Clients of Farsad Machine Company "manufacturer of wood industry machinery("
Mahmoud Ahmadi Sharif jahed sadani -
Open Access Article
761 - Investigation the impact of social media, acquiring knowledge from it and the moderating role of social media's strategic capability on brand innovation studied by electronic equipment manufacturing companies in Shams Abad Industrial Park
Seyedeh Ronak Khoshravesh Astaneh Mahmud Ahmadi Sharif -
Open Access Article
762 - The Impact of Selected Marketing Mix on the Purchase Intention of Customers with Mediating Effect of Brand Equity (Case Study: Hacoupian Clothing Company)
Seyed Ahmad Mortazavi Nir Ehsan Ahadmotlaghi -
Open Access Article
763 - The Effect of Content Quality of Social Networks on Brand Awareness and Purchase Intention with Filling the Online and Offline Gap Perspective
Mohammad Reza Kousheshi Mohammad Faryabi -
Open Access Article
764 - categorizing brand value index in the automotive industry of Iran
mahsa karbalaei hassan hossein vazifehdoost karim hamdi -
Open Access Article
765 - The Impact of Social Media Marketing Activities on the Brand Loyalty, Considering the Mediation Effect of Materialism and Conspicuous Consumption Behavior
Mohammadhossein Daneshvar Seyedhadi Eslamian shiraz Mina Alyari Gargari -
Open Access Article
766 - Analyzing branding obstacles in family companies using structural equation modeling
amirhossein Abdolalipour FLOR NEDAYEE Hooshmand Baghery Garebolagh -
Open Access Article
767 - Designing a brand credit model in the banking industry based on Grounded Theory
Hoseen zolfaghar Dehnavi mehdi mohammad zade vashan hasan hakimpor hamid rezaee far -
Open Access Article
768 - Legal approaches in supporting the valued brands of individuals in the issue of intellectual property infringement and neglect with an emphasis on the legal analysis of brand value
Mohammad Karami Seyed Mehdi MIrdadashi Kari Ali Rostamifar -
Open Access Article
769 - Impact of market orientation on marketing performance & financial performance with mediating role of customer relationship management & brand management
Mohammad Reza Radfar -
Open Access Article
770 - The effect of intermittent exercise and rice bran supplement consumption on total oxidant capacity (TOS) and total antioxidant capacity (TAC) of obese women
zahra zariyeh alireza elmieh shahram gholamrezaei darsara -
Open Access Article
771 - Identifying and evaluating the strategic marketing model of the second brand in All Sport sports chain stores with an emphasis on the STP process
mahnaz solati اعظم رحیمی نیک سید عباس حیدری -
Open Access Article
772 - Comparison of the therapeutic effects of amniotic membrane mesenchymal stem cells, directly and indirectly, in renal failure induced by acute cardiac ischemia in male Wistar rats.
amir akbari Mahsa Ale-Ebrahim noushin barik rou fateme roholah -
Open Access Article
773 - Model Design Sports Tourism Destinations Branding (Case Study: North area of Alborz province)
jafar bahari Mehdi Karoubi Manouchehr Jahanian esmaeil ghaderi -
Open Access Article
774 - Designing a City branding model with a tourism development approach in Shiraz
saeid saeida ardekani fatemeh ghanbari mohammad reza rezaaei Alireza Rajabipoor Meybodi -
Open Access Article
775 - Modeling the structural relationships between the brand equity of a tourism destination and its brand personality; Case study: Jolfa border city in East Azerbaijan province
Adel Sarikhani Sarikhani biglou mohammad reza rezaaei Ali Rahimi -
Open Access Article
776 - Economic Evaluation for Construction of Hydroponic Greenhouses in Chaharmahal
Hassan Shakeri Shahriar Nessabian Sepideh Etedali Dehkordi -
Open Access Article
777 - Fabrication and characterization of developed polysulfone hollow fiber membranes for dehydration of gas streams via gas-liquid membrane contactor
MEHRDAD FARHADIMANESH AMIR MANSOURIZADEH bizhan honarvar -
Open Access Article
778 - Analysis of the importance of a smart city in presenting a favorable image of Ahvaz metropolis for the purpose of effective branding
Mahyar Sajadian Mohammad Ali Firoozi Ahmad Pour Ahmad -
Open Access Article
779 - Evaluation of branding techniques in image formation of Bushehr city with emphasis on three groups of tourists, citizens and urban experts
gholamreza moradi mehran alalhesabi -
Open Access Article
780 - Identify and prioritize brand equity components for tourism purposes (Case study of Khalkhal city)
Asgard Shahmari kalestan arash farhoudi -
Open Access Article
781 - Effect of Brand Equity on Consumer Satisfaction and Brand Loyalty in the hotel industry (Case study: five star hotels Tabriz city)
جعفر Bahari بنفشه Farahani Sh Bahari مرجان Bazleh حامد Bahari -
Open Access Article
782 - The Effect of Residents' Satisfaction on Tourism Destination on Oral Advertising by Mediating Place Attachment and Destination Interaction in Domestic Tourist Attraction(Study of tourists in Masouleh and Castle of Rudkhan)
yazdan Shermohammadi seed Isaac Jalalian Mandsour Rezaali Maryam Bahrami -
Open Access Article
783 - Presenting a brand personality marketing model to increase customer loyalty in tourism destinations (Case study: Kish Island)
Reza Begmoradi alireza rousta Esfandiar Doshmanziyari -
Open Access Article
784 - A set of effective factors in creativity (competitive advantages and existing capacities) in order to achieve urban branding (Case study: Damghan city)
Mostafa Foadiyan Zeinab Karkehabadi Saeed Kamyabi -
Open Access Article
785 - The influence of determining factors in sustainable branding of coastal tourism destinations (case study: Bushehr port)
ghplamreza amininejad mohammad gholami Hossein Mozaffari -
Open Access Article
786 - Designing a clothing brand identity model for women: Qualitative content analysis
masoud ghorbani dolatabadi Shahnaz nayebzadeh seyyed hasan hatami nasab rahim zare -
Open Access Article
787 - The effect of the expected benefits of female tourists on the choice of urban destination brand of families through the active participation of tourists (case study of Shiraz city)
Yazdan Shirmohammadi abouzar. Mokhtari amene kamali sarvestani -
Open Access Article
788 - The Relationship between Educational Dynamic, and Educational Brand with Perceived Educational Trust (Case Study;Viewpoints of Mahallat Branchs' Faculty members)
فرهاد Shafiepoor مریم Mosivand -
Open Access Article
789 - Fourth generation university model in Islamic Azad University, Science and Research Branch
Sohrab Jahangiri Fard Hamid Shafizadeh Nader Soleimani -
Open Access Article
790 - Designing an educational branding model with Mixed method approach approach (Case study: technical and vocational institutes in Tehran)
zahra sadat montazeri reza aghamoosa abdollah naami adel fatemi -
Open Access Article
791 - Consequences of Value Co-creation Strategy in Educational Services
Fatemeh Zargaran Khouzani Hossein Rahmanseresht seyed mohammad sobhani fatemeh fakhri -
Open Access Article
792 - Determine the relationship between social capital and organizational learning Given the Intermediate role of knowledge sharing among faculty members of Islamic Azad University, Islamshahr Branch
سعید مرادی -
Open Access Article
793 - Investigating the effect on brand equity and intention to take online courses on e-learning platforms
neda tahmasbi roshan Aliakbar Aghajani afrozi Abdollah Hamidi Kolaii -
Open Access Article
794 - Pathology of human resources training using the three-branch model (case study: Shahrood Turbogenerator Company)
YASAMAN MODARESI mir ali seyyed naghavi -
Open Access Article
795 - A Survey of the Relationship between Organizational Culture and Knowledge Management at IAU (Sari branch)
M. R.K M. صالحی S.M طاهری -
Open Access Article
796 - Investigating Organizational Readiness of Knowledge Management Implementation: A Case Study of Islamic Azad University and Payam Noor University
E. KH.M -
Open Access Article
797 - Explaining Brand Loyalty in B2B Models in Comparison with B2C
ُSeyed Javad Mohammadi ابوالقاسم ابراهیمى Shahrzad Tayaran Sedighe tootian -
Open Access Article
798 - Designing the national sports brand model in the country's sports
HAMID MOEINFARD پریوش نوربخش سید نعمت خلیفه Abbas Khodayari -
Open Access Article
799 - Presenting and explaining the sensory branding model to change consumer behavior in the industrial markets of disinfectants: a qualitative approach
Hossein Farsiani Hormoz Mehrani mohsen mohammadian saravi Hamidreza Saeednia -
Open Access Article
800 - Identifying Factors Affecting the Success of Branding of Small Economic Enterprises through Participation in Sports
HANIEH Amani Ehsan Asadollahi -
Open Access Article
801 - Designing the Brand Identity Model of Citizen Sport in Iran
Ehsan hassannezhad Shandiz Mohammad Reza Esmaeilzadeh Ghandehari Seyyed morteza Azim zadeh -
Open Access Article
802 - Investigating the Effect of Paternalistic Behavior of Auditors on the Brand Heritage of Auditing Institution
ali khozain Faezeh Arab Nezhad alireza maetoofi Mansour Garkaz -
Open Access Article
803 - Evaluation of Ahādīth Involving Amulet and Seeking Refuge in Terms of Narratives and Wisdom
Farzaneh Mafi Mohammad Jafari harandi Sayedeh Fatemeh Hoseini mirsafi -
Open Access Article
804 - The Impact of Brand love and Brand Commitment on Brand loyalty in the Future, Willingness to Pay more, and Word-of-Mouth Advertising in the Selection and Purchase of Smartphones
سید هادی سید فضلی vahidreza mirabi karim hamdi -
Open Access Article
805 - Analyzing the Effect of User-generated Content Management on Brand Social Engagement with the Mediating Role of Brand Trust and User Interaction
Zaniyar Ghorbani Tohfeh Ghobadi Lamuki Alireza Pirhayati Behrooz Bayat -
Open Access Article
806 - Representation of Gender Roles in Cultural Branding with Emphasis on Women Role from Cultural Psychology Perspective
Ghasem Zarei Niksa Jabari Kordlar -
Open Access Article
807 - Estimating and improving the efficiency of decision-making units with interval data
Farshad Hosseinzadehlotfi Tofigh Allahviranloo Bijan Rahmaniperchkolaei -
Open Access Article
808 - Identifying Factors of Value Co-creation and Brand Effectiveness of Iran's Knowledge-Based Sports Companies
Ali Reza Amini Mohammad Reza Moradi Rasul Nazari
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