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Open Access Article
1 - The impact of digital content marketing on brand awareness through social media and customer engagement
mousa rahimi sirous keshavarz behnaz salehipour shirazi -
Open Access Article
2 - The impact of social media marketing on customer participation in value creation in the Shoe and Leather Industry (case study: Novin charm Company)
sirous keshavarz mousa rahimi Fatemeh Amjadi -
Open Access Article
3 - A comparative study of the opinions of clients and managers of non-governmental employment agencies regarding the relationship between service marketing factors and customer attraction
Fereydon omidi -
Open Access Article
4 - The Effect of Relationship Marketing On Customer Retention through Customer Engagement Considering Customer Citizenship Behavior
Reza Pourmohammad morad rezaei dizgah -
Open Access Article
5 - Identifying and prioritizing success factors in E-CRM using OPA (Case study: Parsian Insurance)
Mahnaz Zarei Mahbubeh Shojayi -
Open Access Article
6 - The role of service quality in the relationship between standardization and customization of products with customer satisfaction and loyalty "A case study of companies operating in Rasht Industrial City"
morteza hazrati -
Open Access Article
7 - Meta-analysis of customer communication relationships with the satisfaction of users of sports facilities
kazem mehri mehrdad Rahimain alireza taherpour -
Open Access Article
8 - Providing a model for the market of selling new goods by one-to-one marketing method
AFSANEH ZAMANI MOGHADAM -
Open Access Article
9 - Strategic model of network communication development to attract customers in the banking industry with a jihadist approach
Hamid Salari Seyyed Mahmood Hashemi Alireza Rousta -
Open Access Article
10 - Developing and validating a marketing model for private higher education institutions: an integrated study
Roya Babaee Kasmaee Mohammd Ali Nadi -
Open Access Article
11 - Presentation of a combined data mining model using associative rules and clustering to identify the dominant patterns of customer behavior (Case study: Ansar Bank)
iman gharib Abbas Toloie Kambiz Heidarzadeh -
Open Access Article
12 - Provide Customer Relationship Management Model for Social Media-Based Businesses
Hossein Daneshmehr reza radfar Kambiz Heidarzadeh Hanzaee -
Open Access Article
13 - Prediction of Customer Satisfaction level in after-sales service in automotive industry- Dealers in Saipayadak Co.
Reyhaneh Varasteh Ahmad Ebrahimi -
Open Access Article
14 - Identifying effective strategic factors in the field of sales performance and the role of social media marketing with a future research approach
farid gharavi Hosein Vazifehdust Karimkarim Hamdi -
Open Access Article
15 - Identification and ranking measures affecting electronic shopping in Iran
Tahmoures Hassangholipour Seyed-Mohammad Hashemi-Njad Mohammad Javad Azizan Mohsen Seyghali -
Open Access Article
16 - Identification and ranking measures affecting electronic shopping in Iran
Tahmoures Hassangholipour Seyed-Mohammad Hashemi-Njad Mohammad Javad Azizan Mohsen Seyghali -
Open Access Article
17 - Designing and operating of BSC as a comprehensive system of performance assessment
R. Shabahang M. Ebrahimi -
Open Access Article
18 - Agile development banking and providing an instrument for Measuring organizational agility in Iranian state-own banks
Nasser Mirsepaci Shabnam Farshchi -
Open Access Article
19 - Evaluation of The Relationship Between Customer Loyalty And Relationship Selling in Industrial Markets
K. Heidarzadeh M. R. Ramezanighomi -
Open Access Article
20 - Investigation the Effect of Brand Social Power Dimensions on Purchasing Decisions Based on Customers’ Subjective Readiness Levels
K. Heidarzadeh S.M. Alvani K. Ghalandari -
Open Access Article
21 - Customer perceptions of e-service quality in online shopping
Housein Vazifehdust Donya eskandarnia -
Open Access Article
22 - The evaluation of relationship between customer value and customer relationship management performance
K. Heidarzadeh A. Zendehdel Ali Hossin Soltani -
Open Access Article
23 - Management of information technology to implement customer-oriented strategy
Ali Divandari -
Open Access Article
24 - Investigating The Effect of Brand Credibility on Customer Loyalty in the Iranian Banking Industry
K. Heidarzadeh F. Ghafari S. Farzaneh -
Open Access Article
25 - Analysing the Market Orientation’s Effects on Economic Performance in Insurance Companies
M. A. Abdolvand, K. Heidarzadeh H. Manafi -
Open Access Article
26 - Management commissioning forgotten necessity in production and industrial organizations
I. Soltani H, Taghizadeh J. P, Anvarian -
Open Access Article
27 - Study and Effectiveness of Marketing Mix (Service) on Customer Relationship Management (Especial Ref. to Insurance Industry )
V. R. Mirabi -
Open Access Article
28 - Integrated banking model of Bank Melli Iran (BMI) based on the customer needs in company, private, minor and commercial dimensions
Davod Abdi Mehdi Moradi Lorens AnviehTekieh -
Open Access Article
29 - Identify and express indicators affecting the management of intellectual capital with a knowledge model approach At the country's customs
ali razman Hossein Ganji Nia Musa rezvani chaman zamin -
Open Access Article
30 - Relationship Between Application of Knowledge Management and Organizational Climate With Customer’s Satisfaction In View of Sepah East Branches Employees of Tehran
Mohesn Farmahini Farahani Hamid Shafizadeh -
Open Access Article
31 - The use of organizational capabilities to increase customer value (case study: marketing managers and experts of Sepah bank)
Hosein Vazifehdoust Maryam Abdoli -
Open Access Article
32 - Designing and explaining the brand repositioning model of companies active in the electricity industry with a mixed approach
babak roozbahani soheyl sarmad saidi behrooz ghasemi -
Open Access Article
33 - Investigating the effect of augmented reality on customer buying behavior considering the mediating role of perceived pleasure and customer satisfaction in the tourism industry in Iran
seyedeh fatemeh hosseini khorrami rasoul asgarpour -
Open Access Article
34 - An Overview of the Impact of Content Advertising on social media on Customers' Intentions to buy in home businesses
Parima Khanbabaei naser azad Fattaneh Alizadeh Meshkani -
Open Access Article
35 - Investigating the Involvement of Customer Decision Making by Reflecting on the Synergistic Backgrounds of Brand Value, Brand Love, and Brand Identity in Online Brand Communities
mohamad Hadi Asgari Ali Einy -
Open Access Article
36 - The effects of sustainable marketing activities on brand loyalty in dairy products with the intermediary effect of brand image, trust and customer satisfaction
naser azad mahtab alsadat mousavi fard -
Open Access Article
37 - Brand equity and brand image with customer loyalty in pharmaceutical companies
atiyeh moradi Hossein vazifehdust -
Open Access Article
38 - Investigating the effect of gamification on customer interaction and shopping in online stores
zohre mostofifar -
Open Access Article
39 - Discovering and analyzing the types of customer hostility in Iran's automotive industry
Aliasghar Poorteymoor soheila zarinjoy alvar Fereydoun Omidi -
Open Access Article
40 - Media Entrepreneurship in Industrial Organizations: Customer Clubs as Audience Engagement Platforms
Amir Khalafi Datis Khajeheian Ali Badizadeh -
Open Access Article
41 - Designing and Validating an Effective Social Media Marketing Model in the Tehran Dairy Industry
maryam abdoli Hosein Bodaghi Khajenobar Reza Rostamzadeh Farzin Modares Khiyabani -
Open Access Article
42 - Exploring the Requirement and Background of Saderat Bank Customer Insight Analysis Formation: A Grounded Theory Study
Akram Salari Seyed Alireza Afshani Shadi Zabet -
Open Access Article
43 - A Model to Evaluate "CRM" Using Communicative Approach Between viewpoints of Subscribers, Journalist and Editors In All the Specialized Non-Governmental Journals in Tehran-Iran
Baharak Nateghipour -
Open Access Article
44 - Virtual Security Management of Internet Banking Service and its Effect on Absorption of Tejarat Bank Customers
Alireza Talkhabi Ali Shah Hamidreza Hossieni Dana Davood Shabani Saber -
Open Access Article
45 - The effect of customer participation in product design on business performance (case study: Majid brand sports products)
Khalil Deris Narges Ebrahimi Soheila Zarinjoy alvar -
Open Access Article
46 - Investigating the role of attitude and co-creation in the effect of dimensions of customer experience records on the intention to repurchase from an online store (case study: sports products)
Donya Bavi Gholamreza Kenar kordi -
Open Access Article
47 - The Effects of Brand Equity on Perceived Value and the Repurchase Intention in Majid Brand Sports Goods Customers
Mahboub Sheikhalizadeh Parisa Anguri -
Open Access Article
48 - The effect of relationship marketing on loyalty with the mediating role of wushu weapons customer relationship management
Somayeh Mirani -
Open Access Article
49 - Ranking SERVQUAL dimensions by using of fuzzy hierarchical analysis techniques in the private banking industry (Case Study: private banks Fars Province)
Javad Gerami -
Open Access Article
50 - Customer rights Arising from the sale of defective goods with emphasis on compensation methods in Iran s law and the convention on the international sale of good
faranak moazen faranak moazen Seyed mojtaba Mirdamadi Ahad Bagherzadeh -
Open Access Article
51 - Policies of international and Iranian documents on customer rights arising from the sale of defective goods
Faranak Moazen Ahmad Shams Seyed Mojtaba Mirdamadi ahad bagherzadeh -
Open Access Article
52 - Presentation of a Two Stages Model Based on Data Mining for Evaluation of Common Customers of Bank and Insurance Companies
Hamidreza Amir hasankhani abbass toloie Alireza poorebrahimi reza radfar -
Open Access Article
53 - A Sociological Study on Social Trust of Social Security Organization’s Insured Population (Case Study: West Tehran Social Security Branches)
Yousef Toghani Mohammad Bagher Tajedin -
Open Access Article
54 - Relationship between Customer Satisfaction and Parameter of Segmentation in Automobile Industries in India
Aliasghar Tabavar -
Open Access Article
55 - Motivational Values and their Effects on Market Attitude and Customer Attitude in Auditing Institutions
saeed amini azita jahanshad Ghodratolah Talebnia -
Open Access Article
56 - Electronic Banking and Customer Satisfaction in Bank Melli Iran
Taghi Torabi Mahsa Ghorbani Meysam Bagheri Samaneh Tarighi -
Open Access Article
57 - Modeling Customer Evaluations of the Quality of Health Care Using Artificial Neural Network (Case Study of Birjand University of Medical Sciences)
Zahra Hashemi Marzieh Faridi Masuleh -
Open Access Article
58 - Causal structure model of service quality and perceived value on repurchase intention mediated by customer satisfaction (the case of pharmacies in Tehran)
Soheila Sardar -
Open Access Article
59 - A Comparative Study of Dental Clinic Management in Selected Countries: Providing a Solution for Iran
Amir Hossein Masrouri Irvan Masoudi asl seyed jamaledin tabibi -
Open Access Article
60 - Content Strategies in Social Media: Health-Oriented Brand Communities in Iran
kianoush nazari ameleh pejman jafari farhad ghaffari -
Open Access Article
61 - Patient Value: A Qualitative Study in Qazvin Social Security Organaization’s Hospitals
ZAHRA KHAMDA Pejman Jafari Seyed Jamaledin Tabibi Majid Rostami -
Open Access Article
62 - Machine Learning in E-Commerce: Analyzing and Predicting Customer Behavior
Manal Loukili Raouya El Youbi Fayçal Messaoudi -
Open Access Article
63 - Examining the Effect of Perceived Brand Innovativeness on Customer-Based Brand Equity
Seyed Mohammad Saleh Hashemi Apourvari yaser sobhanifard Mohammad Hossein Maziarfar -
Open Access Article
64 - Determinants of interest free banking service in Ethiopia: The case of Commercial Bank of Ethiopia, Bale Robe, Ethiopia
Yohannes Seifu -
Open Access Article
65 - Assessing the customer's satisfaction with the Service quality of Microfinance Institutions in Iran (Case Study: Shahed Microfinance Institution)
Eslam Karimi Mojtaba Abbasi Ghadi -
Open Access Article
66 - Factors Affecting Customer Orientation in Iranian Hospitals
S. Jamaledin Tabibi Amir Ashkan Nasiripour Somayeh Hessam -
Open Access Article
67 - Prioritization of Effective Factors on CRM Implementation in Parsian International Hotels Company in Tehran
Hamidreza Saeednia Ali Dastjerdi Ali Jafari Sohi -
Open Access Article
68 - Customer Retention Based on the Number of Purchase: A Data Mining Approach
Sahar Mehregan Reza Samizadeh -
Open Access Article
69 - Impact of Customer Service Practices on Customer Satisfaction and Retention
M. Kwamega E. Brako Ntiamoah P. Oforiwaa Egyiri D. Fiaklou -
Open Access Article
70 - Relationship between Corporate Reputation and Customer Loyalty on Nigerian Food and Beverages Industry: PLS Approach
A. H. Gorondutse H. Hilman M. Nasidi -
Open Access Article
71 - Improving Performance of Customer Relationship Management through Applying Knowledge Management
Reza Radfar N. Rezaei-Malek -
Open Access Article
72 - A Comparison of the Customer Relationship Management Strategies of Nigerian Banks and Insurance Companies
Ayodele Fagbemi Folake Olowokudejo -
Open Access Article
73 - Retaining Customers Using Clustering and Association Rules in Insurance Industry: A Case Study
R. Samizadeh S. Mehregan -
Open Access Article
74 - Mobile Banking Service Quality and Customer Satisfaction (Application of SERVQUAL Model)
S. F. Amiri Aghdaie F. Faghani -
Open Access Article
75 - Satisfaction towards Customer Loyalty in Auto-Mobile Industry of Pakistan
A. U. Haq -
Open Access Article
76 - The role of Corporate Responsibility on Customer Loyalty in banking sector
Mohammad Javad Taghipourian Mahsa Mashayekhbakhsh Azadeh Mohammadpour sepideh Ataei -
Open Access Article
77 - Ethical Work Climate, Employee Commitment and Proactive Customer Service Performance: Test of the Mediating Effects of Organizational Politics in Sepah Bank Branches of Shiraz Branch
Seyyed Alireza Mosavi -
Open Access Article
78 - A Fuzzy Logic Approach to Evaluation of Customer Satisfaction
Hodjat Hamidi -
Open Access Article
79 - Use of Relationship Marketing Programs in Building Customer – Salesperson and Customer–Firm Relationships: Differential Influences on Financial Outcomes
Askar Asgarpour Ahmad Rahchamani -
Open Access Article
80 - Investigating the Effect of Marketing Research on Marketing Proximity Through the Use of Intermediary Variables: The Relationship between the Company and Customers and the Sales Staff
homa doroudi sanaz moradi -
Open Access Article
81 - Identifying the in-store non-verbal cues affecting the buying behavior of customers in the home appliance industry
Maryam Jaberi Karim Hamdi Farhad Hosseinzadeh lotfi -
Open Access Article
82 - The Effect of Market Orientation on Innovation in Esfarayne Bank's Saderat Bank Services
saeed mehri Ghadire Mehri imani malihe -
Open Access Article
83 - The study of effective factors on customer relationship quality in creating brand value and intention to online purchase (A study of eshop customers in Tehran)
Ali Akbar Khademi Hanieh Farazandeh -
Open Access Article
84 - Determination of the main factors influencing the Failure of customer relationship management projects (CRM) (Case Study: Customer Relationship Management Process Implementation Group Department of Mathematics and Computer Science, Amirkabir University of Technology)
احد بنار مریم خالقی بایگی امین حبیبی راد -
Open Access Article
85 - A model for customers switching from National Bank by applying structured equations (Case Study: National Bank branches in Ilam province)
latif emami یاسان اله پوراشرف زینب طولابی -
Open Access Article
86 - Evaluating Improvement in Bank Service Management and Customer Loyalty by Customer Knowledge Management and Mobile Banking (Case Study: Mellat Bank)
نرگس رضائی ملک محمد رضائی ملک رضا توکلی مقدم -
Open Access Article
87 - Investigation The Role Of Relationship Marketing , Experiential Marketing and Cause Marketing in Customer Loyalty
اکبر شیدائی حبشی Alireza Fazlzadeh Mohammad Faryabi -
Open Access Article
88 - The Analysis Moderating Role of Job Satisfaction and Organizational Commitment in Relation Between Internal marketing and Customer Orientation Stuff (Case Study: Pharmaceutical and Food Distribution Co.)
Peyman Akbari Reza Rostami Akbar Veismoradi Abdolalmajid Mohammadi Najaf Abadi -
Open Access Article
89 - The influencing factors on consumer choice behavior regarding green products based on theory of Consumption Values
مهناز کاظمی سید علیرضا سید صالحی -
Open Access Article
90 - Effect of failed service quality on customer loyalty in banking industry
mehrnaz nejati ahmad rahchamani -
Open Access Article
91 - Media mix elements affecting service brand equity case study: bank sina
Razieh Abedini ali farhangi -
Open Access Article
92 - The effect of word of mouth on intention to use insurance services among customers of insurance companies in Rasht
علی داوری Amin Mohammadi Almani امیر پورناصرانی -
Open Access Article
93 - Investigating the influence of customer equity framework on purchase intention of leasing companie’s customer
fereshteh sadeghi azar haris Ahmad Rahchamani -
Open Access Article
94 - Investigating the effect of customer service quality and customer’s knowledge of the bank on customer loyalty (with an emphasis on subjective image, customer relationship quality and satisfaction as mediator variables)
حسین رحیمی کلور -
Open Access Article
95 - Study of the Effect Satisfaction and Trust on Customers Loyalty in Service Organizations (Case Study: Branches of Melli Bank in City of Arak)
محمد امین جمشیدیان -
Open Access Article
96 - Proposing and Analyzing a Model for the Influence of Ethical Sales Behavior on Customers Loyalty with a Case Study in Parsian Insurance Company.
Razieh Peshman حمزه کاظمی مهیاری -
Open Access Article
97 - Influence of relationship marketing investment on customer's gratitude and loyalty in retailers (Case Study: Hakopian Chain Store Customers)
nadereh sadat najafi zadeh afsaneh tabzar -
Open Access Article
98 - Impact relationship marketing on customer loyalty (Case Study: saderat Bank of Mazandaran)
asef karimi rezvan velayati shokouhi esmail shabani nejad -
Open Access Article
99 - Investigation of the Moderator Effect of Perceived Risk and Knowledge in the Satisfaction-Purchase Intention Relationship in a New Product Experiment
kambiz heidarzadeh masoumeh varamini -
Open Access Article
100 - Investigation of the effect of customer Orientation on the export performance of companies exporting home appliances: Betting on Trust, Communication and Behavioral Commitment by Bayesian Method
fatemeh khanmohammadi mohsen KhunSiavash Mohammad ail abdolvand -
Open Access Article
101 - Identification Effect Factors on Customer Relationship Management in Retail Banking
Mohammad ail abdolvand mehrnosh najafi -
Open Access Article
102 - Identification Effect Factors on Corporate Banking Effectiveness with the Role of Customer Relationship Management as mediation Role “Mixed Method”
Mohammad ail abdolvand mehdi baniasadi -
Open Access Article
103 - Presentation of value-making model in the banking services industry (Case Study: National Bank of Fars Province)
Seyyed Alireza Mosavi -
Open Access Article
104 - Comparative Study of Factors Affecting on Customer Satisfaction in Public and private banks (Case Study: Meli and Eghtesad Novin Banks)
mehdi badpa -
Open Access Article
105 - AIDA model simulation with an emphasis on integrated marketing communications (Case of study: Ligno activator product of Jahan Kesht Falat Sabz)
seyyed moslem alavi Seyyed Mohammadhashem musavee Haghighi -
Open Access Article
106 - The Relationship between Customer Relationship Management, Service Quality and Satisfaction in Service Organizations (The Case of Nursing Homes)
keyhan kia Vahid Reza Mirabi Amin Mozafari -
Open Access Article
107 - Merchandising Effect on Customer Satisfaction and Decision (Case Study: Shiraz Chain Stores)
Razia Azodi Fazlollah Kazemi -
Open Access Article
108 - Investigating the effect of marketing mix of services on perceived values, customer satisfaction and behavioral intentions in the restaurant
nadereh sadat najafi zadeh Ali Akbar Mirzaee -
Open Access Article
109 - Segmentation and Profiling of Customers of Arvand License Plate Registered Vehicles Using Neural Network Algorithm of Self-Organizing Maps Model
nazanin abbasi maryam darvishi -
Open Access Article
110 - Examining the impact of website quality, customer emotion and satisfaction on e-customers' loyalty on travel booking websites
bagher Abbas pour nadereh sadat najafi zadeh Ali Akbar Mirzaee -
Open Access Article
111 - Identification and Classification of clearance barriers in Shahriyar customs office in Tehran City Using Analytical Hierarchy Process (AHP)
Mehdi Zanganeh Khadijeh Mohammadi Arezoochi Seyed Hossein Kazemi Hormoz Mehrani -
Open Access Article
112 - Identifying the Factors Affecting Marketing Success at One of the Branches of Tejarat Bank Using Data Mining Techniques
mehdi ghazanfari aghdas badiee fatemeh moslehi -
Open Access Article
113 - An Analysis of Factors Affecting to Sport Marketing Attitudes in Sport Boards Managers of Markazi Province
mohsen esmaeili shamsoddin rezaei Tahmasb Shirvani -
Open Access Article
114 - Identification and ranking of effective factors in project marketing on buyer-seller relationships in the trading Market
somayeh Hozouri Muhammad ali abdolvand -
Open Access Article
115 - The Impact of Young Brand Identity on Brand Loyalty by Mediating Customer Satisfaction in the Mobile Industry
Maryam Ghamari Poor Zahra Amir Hoseini -
Open Access Article
116 - Investigating the Influential Factors on Customer Experience Management on Bank Indicators (Case Study of Maskan Bank of Kermanshah City)
Ebrahim Heshmati Hamidreza Saeednia ali Badie Zadeh -
Open Access Article
117 - The convenience of online shopping and its impact on increasing customer satisfaction
Abbas Ahmadi seyedahmad heydari -
Open Access Article
118 - The relationship between relationship commitment and conflict resolution with the satisfaction of sporting goods customers
Yuosef rostampoor Jafar bargi moghaddam Hussein Sharafi -
Open Access Article
119 - Effects of social media marketing on online customer behavior Saderat Bank of Bushehr City
Jahangir Dashti Ali Akbar Mirzaee -
Open Access Article
120 - The effect of bank and customer relationship value on customer citizenship behavior based on quality and power of impermanent relationship variables (Case study: Saderat Bank of Isfahan)
Abbas Ghaedamini Harouni Reza Ebrahimzadeh Dastjerdi Mehrdad Sadeghi Majed i Maharani Barzan -
Open Access Article
121 - Investigating the Role of Consumer Psychological Motives on Customer Engagement, Attachment and Brand Loyalty (Case Study: Me Hypermarket Chain Stores in Tehran)
Ali Akbar Khademi Abbas Golshani Hanieh Farazandeh -
Open Access Article
122 - Review the effect of social media content on purchase intention according to mediating role normative social and informational influence and customer’s relationship (Novin leather’s customers through social network of Instagram)
zahra feyzi peyman ghafariashtiani -
Open Access Article
123 - The mediating role of brand equity in the relationship between perceived value and customer life value in the banking industry
bahram seyedin hossein budaghi khaje nobar mojtaba ramezani -
Open Access Article
124 - Presentation of Conceptual Model of Customer Experience Management of Brand Relation Based on Foundation Data Theory
۰Keyvan ۰Ghayemalaee Hassan Esmailpour Hamidreza Saeednia Farideh Haghshenas -
Open Access Article
125 - Investigate the role of brand charm (Case Study: Sky Airways)
Seyyed Alireza Mosavi -
Open Access Article
126 - The Effect of social media marketing activities on brand equity and customer response (Case study: Yal lock Company)
Mahta Naeimabadi MOJTABA MOAZEMI -
Open Access Article
127 - Investigating the relationship between customer focus and asset returns and inventory turnover ratios Companies Listed in Tehran Stock Exchange
Seyyed Alireza Mosavi -
Open Access Article
128 - Investigating the Impact of Market Orientation on Innovation Strategies
faranak khodayari Behnaz Khodayari فاطمه نوری -
Open Access Article
129 - Investigating the effect of Content and Social-Relation Gratification in Instagram on customer purchase intention, explaining the mediating role of customer resonance
milad moradi dizgarani Abozar Aghaei Kordshami -
Open Access Article
130 - Branding co-creation through customers participation in digital media
Ali Akbar Khademi Ali Boromandnasab Hanieh Farazandeh -
Open Access Article
131 - The Impact of external marketing capabilities and the mental involvement of customers on the company's performance with the mediating role of product innovation and flexible strategy
Mostafa Hosseinzadeh shadan vahabzade hormoz mehrani -
Open Access Article
132 - Implications of Cause-Related Marketing in the Banking System and its Impact on Customer Loyalty to Banks
Ali Valipour Mahmoud Noraei Kamyar Kavosh -
Open Access Article
133 - The Impact of Applying Brand Positioning and Customer Experience on Loyalty (Case Study: Hamrahe Aval)
Ramezan Noori Babian Mohammad Aghayee Nader Qaribnavaz Vahid Nasehifar -
Open Access Article
134 - Presentation and validation of brand-customer communication model in social networks
Nazanin Emamgholi Shahram Hashemnia Ozhan Karimi -
Open Access Article
135 - The Effect of Affiliate Marketing on Purchase Intention of Customers: Investigation of the Mediator Role of Customer Trust and the Moderator Role of Customer Involvement and Customer Perceptions. (Case Study: Food Industry)
Maedeh Masoumi Asadollah Kordenaeij Asghar Moshabaki -
Open Access Article
136 - Estimating Service Quality Impacts by SERVQUAL Approach in Leasing Market of Iran Khodro Company
Hossein Souri Amir Sadeghi Mehran Khalaj -
Open Access Article
137 - Providing a brand-customer relationship model on the Instagram social network
Shahram Hashemnia Ozhan Karimi Nazanin Emamgholi -
Open Access Article
138 - The Effect of trust, customer service and convenience on Intention to Shop Online by mediating role of Attitude towards Online Shopping (Case Study: Digistyle)
Sadaf Chankeshi Peyman Ghafari Ashtiani Seyed Jalaledin Hosseini Ghoncheh -
Open Access Article
139 - Investing the Impact of restaurant authenticity on consumer's evaluation of perceived values of product with regard to moderating role of place attachment
mosayeb darvish -
Open Access Article
140 - Identifying and Prioritizing the Factors Affecting the Intention of Viral Marketing Behavior in Customers with a Multi-Criteria Decision Approach (Fuzzy Hierarchical Analysis)
naser seifollahi Mohmmad Bahadorinejad -
Open Access Article
141 - The Effect of Communication Effectiveness on Customer Satisfaction with the Mediating Role of Perceived Value, Perceived Quality and Customer Trust (Case Study: Customers of Bank Shahr in Qazvin Province)
vahideh alipoor mohammad Bashokouh Ajirlo atefeh mehri bazghaleh anis mehri bazghaleh -
Open Access Article
142 - Investigating the Relationship between Financing Constraints and Competition in the Product Market and Customer Focus in Automotive Companies Listed On the Tehran Stock Exchange
Seyyed Alireza Mosavi mitra ghasemi panah -
Open Access Article
143 - Provide a Model for Customer Relationship Management (CRM) In Discount Chain Stores Through The Use of the Internet of Things and Big Data
Mohammadreza Rostami Eshagh ghoorchibeygi -
Open Access Article
144 - Providing the Sales Model of New Products of the Country's tire Industry through Relational Marketing Methods
masoud safizadeh afsaneh zamanimoghadam Abbas Toloei Ashlaghi -
Open Access Article
145 - Retaining Customers with the Experience of Using Mobile Phones in Omni channels: The Moderating Effects of Product Information Overload and the Attractiveness of Alternative Products
ERPHAN DADASHZADEH HORMOZ MEHRANI KARIM HAMDI HAMDI -
Open Access Article
146 - The Effect of Social Customer Relationship Management on Financial Performance with the Mediating Role of Customer Commitment and Customer Satisfaction (Case Study of a Private Bank in Khuzestan Province)
sajad Rabiheh ali Rezaian -
Open Access Article
147 - The Role of Store’s Fitting Room (Clothes Changing Room) at Tehran Shopping Centers on Recall Shopping Experiences: Mixed Method Approach
kobra najafi Kambiz Heidarzadeh Mohsen Khonsiavash -
Open Access Article
148 - The Effect of Applying Customer Knowledge on Innovation and New Product Efficiency (Case Study: Samasamaneh Software Company)
faranak khodayari بهزاد kh -
Open Access Article
149 - The Impact of Social Media Marketing Efforts on Customer Value in Luxury Brands (Case study: luxury brands in the clothing market)
Ebrahim ghaed Habib Shirafkan Lamso Alireza Hadadian -
Open Access Article
150 - Studying the Effect of the High Level of Mental Involvement of the Customer in the Marketing Process of Influential People on the Desire to Travel to the Destination, the Attitude Towards the Brand and the Desire to Buy
samin zahabi abas asadi khodayari behnaz -
Open Access Article
151 - The Effect of Customers' Negative Emotions on Negative Electronic Word of Mouth Advertising With the Mediating Role of Revenge and Desire to Improve (Case Study: Digikala Company)
faranak khodayari Shadan Vahabzadeh Salumeh Rajablu -
Open Access Article
152 - The Effect of Customers’ Perception of Corporate Social Responsibility on Their Extra-Role Behaviors by Mediation of Brand Attachment and Moderation of Spirituality
Azar Kafashpor Ghasem Eslami Saadat Mostafavi -
Open Access Article
153 - Identifying and Prioritizing Factors Affecting the Development of Transportation, Customs and Transit Cooperation between Iran and Other Countries
Behzad Jafari fereydoun omidi Ghasem Rekabdar -
Open Access Article
154 - Presenting a Model for Sustainable Marketing Development Using Digital Marketing
Mohammad Bashokouh Mohmmad Bahadorinejad navid shafiei -
Open Access Article
155 - Designing a Retail Space Model and Self-Concept, Customer Consumerism with a Grounded Theory Approach
beyza ghasemi mehd Rouholamini Ali sorayaei -
Open Access Article
156 - Developing a Satisfaction Model for Service Recreation with an Emphasis on Grounded Theory-based Brand Loyalty in Banking Industry
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157 - Validation of Municipal Customer Participation Pattern Based on Social Trust Marketing (Case Study: Tehran Municipality)
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158 - Investigating the Consequences of Social Media Marketing Activities on Brand Equity Based on the Mediating Role of E-Brand Experience (Case Study: Denolix Academy of Dental Sciences)
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160 - The Exploration of Verbal and Visual Characteristics of products in online stores
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163 - The Impact of Interpersonal Relationships on Customer Satisfaction and Loyalty to The Service Provider
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164 - Investigating Factors Influencing Tejarat bank's Customer Loyalty
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166 - Identification of Obstacles and limitations Implementing Relationship Marketing in the Public Sector Insurance Companies in Iran
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167 - The Examination of the Relationship between Customer Satisfaction of Service Quality in Iranian Private Banking Industry (Analysis Based on Integrated SERVQUAL Model)
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178 - Assessment Refah and Shahrvand Chain Stores’ Customers Loyalty (Case Study: Tehran Stores)
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181 - Examining the Effects of Consumers' Personality Traits on Buying Behavior in Retail Stores by Structural Equation Model
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182 - Factors Affecting Customer Retention Among Cell Phone Users
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183 - Investigating the Influence of Customer Equity Framework on Purchase Intention of Leasing Companies’ Customers
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184 - Surveying Factors Influencing Customers Loyalty in Private Banks Based on Fast Response Organization`s Model
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185 - A Fuzzy Logic Approach to Evaluation of Customer Satisfaction
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186 - The Influencing Factors on Consumer Choice Behavior Regarding Green Products Based on Theory of Consumption Values
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187 - An Investigation on Effective Factors Increase of Customer Trust in Buying Internet Goods and Services
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188 - A Study on the Critical Success Factors in Customers Relationship Management (Case Study: Saman Insurance Company)
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189 - Customer Satisfaction Measurement: Through Multi-Criteria Analysis Model (MUSA)
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190 - Investigation of the Effects of Hedonic Value and Utilitarian Value on General Attitude of Customers Evaluation of Shopping Mall (Case Study: Hyperstar)
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191 - Determining the Relationship between Store Image, Customer Satisfaction, Behavioral Intention and Short Distance (Case Study in Shahvand Chain Super Market of Tehran)
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192 - Evaluation Customer Satisfaction Level of After Sell Service in Saipa Co. With Use the Kano Model
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193 - Measuring Customer Satisfaction Using Fuzzy Logic (Case Study: Bank Saderat Automated Teller Machine)
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194 - Investigation the Effects of Cognitive and Affective Evaluations on Behavioral Intentions
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195 - The Priority of Effective Factors on Customer's Loyalty with Using of ECSI Model
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196 - Study Relationship between Usage Marketing Metrics from Innovation View and Achievement of Objective for Customer Relationship Management Based on Gartner’s Model in Isfahan Sepah Bank
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197 - Decision Support System (DSS) for Providing Physical Goods to Customers Order in Electronic Retailing
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198 - Scale Survey of Internal Marketing and Effect on Quality Development of Service in Afshar Hospital
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199 - Evaluating Improvement in Bank Services Management by Customer Knowledge Management and Mobile Banking (Case Study: Mellat Bank)
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200 - Investigation the Role of Relationship Marketing, Experiential Marketing and Cause Marketing in Customer Loyalty
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201 - The Model for Assessing and Prioritizing Effective Requirements in Marketing and Augment of Tax-payer satisfaction in National Tax Administration of Iran
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202 - The Effect of Word of Mouth on Intention to Use Insurance Services among Customers of Insurance Companies in Rasht
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203 - The Strategy Formulation for Customer Relationship Management System with Balance Score Card Approach (CRM SCORE CARD) in Sapco Company
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204 - Investigating the Effect of Customer Service Quality and Customer’s Knowledge of the Bank on Customer Loyalty (with an Emphasis on Subjective Image, Customer Relationship Quality and Satisfaction as Mediator Variables)
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207 - The Analysis Moderating Role of Job Satisfaction and Organizational Commitment in Relation between Internal Marketing and Customer Orientation Stuff (Case Study: Pharmaceutical and Food Distribution Co.)
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209 - Consideration of Price Perception and Quality Perception on Behavioral Intention in Private and State Banks in Iran
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210 - Purposing a Mathematical Model for Planning after Sales Services
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211 - Investigating the Effects of Brand Credibility on Customer Loyalty in Public and Private Banks
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212 - Investigating the origin of credit rights in jurisprudence and law
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223 - Explaining the Dimensions of Market Culture and Salesperson Culture in Tehran
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228 - Investigating the Cultural and Social Development of Organizations Based on Re-Designing Customer Relationship Management Model at Media Centers of Iranian Organizations
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230 - The Effect of Developed Social Support on Customer Satisfaction and Citizenship Behavior
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231 - Development of Social Commerce and Analysis of Consumer Behavior
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250 - The effect of innovative behavior on organizational performance by explaining the mediating role of customer relationship management and competitive advantage in the customers of Snowa refrigerator in Arak city.
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251 - Identifying the obstacles to the export of agricultural products in Hormozgan province using grounded theory
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252 - A Consideration of Zoroastrian Customs and Ceremonies in Iran
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Open Access Article
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255 - Online customer relationship management tactics and Customer Green patronage intention: The mediating role of perceived green risk
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270 - Evaluation of customer satisfaction about Bank service quality
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271 - Analysis of Normative Hierarchy in International Environmental Law
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272 - Investigating the role of Internet of Things technology as an environmentally friendly technology in expanding and improving businesses based on customer value
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273 - A comparative investigation on Ayyāri custom in Iran and knighthood in the West
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274 - Comparison of "Anoosh" and "leili & Majnoun"
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275 - Divine Custom According to the Account of the Quran
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276 - The Basis and Solutions for Protecting the Fundamental Rights of Customers and Recipients of Services from the View Point of Islamic Jurisprudence
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278 - A study of local literature in the novel The Fig Tree of Ahmad Mahmoud Temples
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281 - Designing a marketing model in the community based on customer experience in nature tourism in Mazandaran province
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284 - A Study of the Relationship between Market Orientation and Customer Satisfaction with Service Quality in Kerman's Body Building Gyms
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288 - An Improved Decision Tree Classification Method based on Wild Horse Optimization Algorithm
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290 - Peak Shaving of Industrial Customers through Combined Installation of Photovoltaic Power Plant and Energy Storage System
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291 - Study Of the Companionship Customs and Solitude in Sufism
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Open Access Article
292 - Reflection on the Customs and Social Issues of Futuwwa Disciples in Mystical Prose Texts by the End of Sixth Century AD
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293 - Identifying and Ranking the Factors Affecting Customer Financial Behavior Using Multi-Criteria Decision Making Technic (TOPSIS)
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294 - Presenting a Conceptual Framework to Increase the Return and Reduce Risk (A case study: customers of Mellat Bank of Arak)
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295 - Presenting the smart pattern of credit risk of the real banks’ customers using machine learning algorithm.
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296 - Developing a model for managing the risk assessment of import declarations in customs based on data analysis techniques
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331 - Big Data and Its Impact on the Iranian Banking Industry Achieving Competitive Advantage
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Open Access Article
469 - Strategies of Knowledge and Customer Relationship Management
Toraj Mojibi Somayeh Hosseinzadeh -
Open Access Article
470 - تاثیر ارزش کاربردی کالا بر ارزش ادراک شده مشتری (مطالعه موردی: فروشگاههای شهروند شهر تهران)
فرزانه کاشفی حسین بدیعی روح الله رضازاده -
Open Access Article
471 - The effect of knowledge Management on customer Orientation: Case Study of Insurance companies in Tehran
M. M. Movahedi M. Moradi -
Open Access Article
472 - An Approach to Improve Customer Satisfaction in Logistics: the Case of HEPCO
Mohammad Ehsanifar Reza Ehtesham Rasi -
Open Access Article
473 - Analyzing the efficiency of managers by using Kano Model: Case Study of Education and Training Department Managers-Tehran Region 1
S. Azizi M. Shafiey Roudposhti -
Open Access Article
474 - Effect of Customer to Customer Interactions on Satisfaction, Loyalty and Word of Mouth Advertisements of Customers (Case Study of Semnan Traveling and Tourism Agencies)
N. Imankhan S. Eekani M. Fakharyan -
Open Access Article
475 - Developing a Model For Evaluating the Factors affecting Customers Satisfaction in After-sale Services of Automobile Industry in Iran: Case Study of Saipa Company
S. A. Heydariyeh M. Hemmati M. A. Razaghi -
Open Access Article
476 - A Green Closed-loop Supply Chain with Allocating Retailer to Probabilistic Customers by Considering Electric Converter of CO2 to O2 in Vehicles
Omid Keramatlou Nikbakhsh Javadian Hosein Dideh Khani Mohammad Amirkhan -
Open Access Article
477 - Transient Stability Improvement of a Hybrid Power System: A Novel Configuration of Compensating Type Custom Power Devices and Fault Current Limiters.
Shahab Khormali Salman Amirkhan Ramin Mokhtari Hassan Pourvali Souraki Tatiana Kovacikova masoud radmehr Azadeh Sadat Naeimi -
Open Access Article
478 - Applying a Decision-making Technique to Evaluate the Key Factors Affecting Customer Churn Using a Text-mining Approach: A Case Study in the Hotel Industry
Leila Taherkhani Amir Daneshvar hossein Amoozad-khalili MohamadReza Sanaei -
Open Access Article
479 - Investigating the effect of information technology on the job success of the employees of Bazargan Customs Department
Tajaddin Eram Siamak Kazemzadeh Ahmad Reza Molayi -
Open Access Article
480 - The Identification of Components of Customer Orientation Culture in Iranian Educational System
Aysuda Goldehan Fariba Karimi Mohammad Ali Nadi -
Open Access Article
481 - To Analyze Entry Barrier and Price in the Industry of Custom-Purpose Applications
Kiumars Shahbazi jalil badpeyma -
Open Access Article
482 - Customer Behavior Analysis of the Bank Industry: Grounded Theory Approach
Mostafa Esfandiari niloufar imankhan -
Open Access Article
483 - Investigating the effect of service quality and satisfaction on hotel customers' loyalty in Kurdistan province
seyed mohammad mosavi jad reza shafei maryam sharifi haydar mohammadi -
Open Access Article
484 - Providing a Model for Measuring Tourist Satisfaction with the Services of Local Food Restaurants (A Case Study of Local Food Restaurants in Tehran)
Iman Chashmfasa -
Open Access Article
485 - Presenting a Model for Determining the Prerequisites of Customer Participation in the Hospitality Industry: a Dual Value Perspective
mitra mobini Samad Awli Alireza Bafandeh Zendeh hoshang taghizadeh -
Open Access Article
486 - Construction and Validation of a Tool for Measuring the Antecedents of Customer Engagement Based on Dual Value Perspective
mitra mobini Samad Awli Alireza Bafandeh Zendeh hoshang taghizadeh -
Open Access Article
487 - Determining the final level of all factors affecting the development of transportation, customs and transit cooperation between Iran and other countries
Fereydoun Omidi Behzad Jafari Ghasem Rekabdar -
Open Access Article
488 - The relationship between the store image and service quality perceived value and the customers purchase intention
Reyhaneh khizab Mohammadreza Hosseini Zeynab Montazeri -
Open Access Article
489 - Investigating the Effects of Brand Experience, Brand Image, and Brand Trust on Brand Attachment and Purchase Intention" (Case study: iPhone Consumers in Iran)
Zeinab olsadat Tabatabaei Yeganeh -
Open Access Article
490 - the relationships among internal marketing, job satisfaction, relationship marketing, customer orientation and organizational perfomance .
Bozorgmehr Khanduzi Ali Arab -
Open Access Article
491 - The role of service quality and perceived value on repurchase intention and customer satisfaction in Internet businesses
leila Andervazh zahra sokaini -
Open Access Article
492 - The effect of customer experience management on word-of-mouth advertising with the mediating role of customer relationship management in Mashhad bodybuilding clubs
seyed mohammad hosein hoseini ravesh amir moghaddam -
Open Access Article
493 - Role of emotional intelligence on Behavioral Intentions of Customers in Stores
mohammad Hassanzadeh Mohammad Haghighi Ali Salehi -
Open Access Article
494 - Investigating the impact of establishing business intelligence and flexibility on the success of the organization with the mediating role of customer relationship management
farzad asayesh Reza Baloo -
Open Access Article
495 - Explaining the Effectiveness of Factores Affecting the Satisfaction of Small and Medium Companies from Electronic Banking Services from the Perespective of Entrepreneurship.
Hadi Ghadimi Hossein Vazifehdust vahid reza mirabi -
Open Access Article
496 - Presenting the relationship model of customer hostility with mixed elements of marketing in the Modirankhodro company
Aliasghar Poorteymoor soheila zarinjoy alvar fereydoun omidi -
Open Access Article
497 - Investigating electronic customer relationship management in marketing behaviors with regard to the mediating role of social responsibility in Golestan Gas Company
Nezareh Kord parviz saeidi Roohalla Samiee Samereh Shojaee -
Open Access Article
498 - The Role of Brand Attractiveness in Customer Acceptance of the Brand (A case study in Borujerd textile brand sales branches)
Peiman Valipour Maryam Sayari -
Open Access Article
499 - Presenting a co-creation model in the face of added reality on perceived risk, perceived trust and customer purchase intention
Nosratallah Shadnoush Mohammad ali Keramati Maesumeh Ghafuri -
Open Access Article
500 - The Impact of Sensory Marketing on Customer Loyalty in The Iranian Clothing Brand Industry: With an Emphasis on the Sensory Marketing Mix
Mohammad hadi Asgari mehran Fazeli Veisari -
Open Access Article
501 - Factors Affecting Customer Loyalty: Study on the Role of Customer Relationship Management Quality as mediation and Brand image as moderator
Ehsan Safaei Seyed Morteza Ghayour Baghbani Morteza Rojui Toktam Pishfang -
Open Access Article
502 - Investigating the Mediating Role of Service Quality on the Relationship Between Customer Relationship Management and Customer Retention (case study: Torb company)
Kamran Yeganegi Zahra Neshati Maryam Ebrahimi -
Open Access Article
503 - The Mediating Role of Customer Commitment and Trust in the Relationship Between Corporate Social Responsibility and Customers' Behavioral Intentions
Reyhaneh khizab maryam rostami jam khaneh Majid Nasiri Razieh Khizab -
Open Access Article
504 - The impact of information technology management on green electronic supply chain (case study: Khorramshahr customs staff)
Fereydoun Omidi Azadeh Sanjori -
Open Access Article
505 - Designing and validating the social marketing model with the role of social responsibility and customers' attitude towards the brand with a mixed approach (case study: Social Security Organization of the country)
Gholamreza Tizfahmefard Hassan Esmailpour fariz taherikia leila andervazh -
Open Access Article
506 - Customer Clustering via Combined TOPSIS-Fuzzy -K-MEANS Method to Design an Efficient Customer Relationship System: A Real-life Case Study in the Copper Industry
Hossein Mohammadi Dolat-Abadi Amirsadra Sadat -
Open Access Article
507 - Determining the Key Indicators affecting Electronic Customer Relationship Management (e-CRM) Using an integration of balanced scorecard and fuzzy screening techniques (Case Study: Companies Covered by Parsian Data-Processors Group)
Abbas Shahnavazi Mehran Nemati Gonbaghi Seyedeh Faezeh Teymouri Bahman Ghasemi dakdare -
Open Access Article
508 - Archaeological survey of Qaraqiya castle and Parthian fortifications on the border of Zanjan communication pass
Ali Norollahi -
Open Access Article
509 - The impact of corporate reputation and service quality on customer loyalty
صدیقه طوطیان شهرزاد طیاران امید درویش زاده -
Open Access Article
510 - Examining the impact of social responsibilities of the bank on employee performance and customer satisfaction and loyalty
علی حمیدی زاده رسول ثانوی فرد مهسا اسدالله -
Open Access Article
511 - Modeling factors influencing the confusion of female customers in choosing retail stores
Soheila ZarinJoy alvar Maryam Nooraei Abadeh -
Open Access Article
512 - Designing a Model Providing Services to Key Customers Based on RFM Model Using K-Means Clustering Method
Ali Sorayaie Amir Yousefizad -
Open Access Article
513 - A Review of Different Data Mining Techniques in Customer Segmentation
Tannane Parsa Kord Asiabi Reza Tavoli -
Open Access Article
514 - Personalization of Search Engines, Based-on Comparative Analysis of User Behavior
Shekoofe Bostan Mohamad Ghasemzadeh -
Open Access Article
515 - Folk Beliefs of Masule People with Talesh Language in Guilan Province with Geographical Footprint Approach
alireza eghdami moafi fateme hemmati gaskari -
Open Access Article
516 - Identifying and prioritizing the factors affecting on the satisfaction of clients in recreational and sports centers(Case study of Tehran metropolis)
payam mohammadpanahi mozafar yektayar Rahim ramezaninezhad mozhgan khodamoradpor -
Open Access Article
517 - Park-Bazaars, Step in Urban Sustainable Development (Case Study: City of Langeroud)
akbar motamedimehr abozar Motidoost -
Open Access Article
518 - Priority Setting to Influential Factors in the Hotel Management Industry Marketing with Emphasis on AHP Method (A Case Study: Guilan Province)
ali gholipour -
Open Access Article
519 - طراحی الگوی تمایل به خرید محصولات ارگانیک مشتریان با تاکید بر رسانه های اجتماعی مبتنی بر رویکرد داده بنیاد
شایان بصیر محمدرضا آزاده دل مریم اوشک سرایی -
Open Access Article
520 - تاثیر بازارگرایی و نوآوری بر کارآفرینی و ایجاد ارزش برای مشتری در بنگاههای کوچک و متوسط صنایع غذایی
طوبی انصاری حامد دهقانان -
Open Access Article
521 - Improving the customer experience through the implementation of a co-creation approach with the customer with action research method
ali tayyebi rahani محمد رضا حسینی مهدی عزیزی -
Open Access Article
522 - Talent Management Model in the Customs Administration of the Islamic Republic of Iran
Morad Khoshdel Mofidi Mohammad Reza Bagherzadeh asadollah mehrara -
Open Access Article
523 - The effect of sales force reputation on the dimensions of experiential value-added and customer behavior (Case study: Rossen Therapy Co.)
Ali GHolipour soleimani Maryam Ghorbannejad Seyedeh Saeedeh Alamtalab Poshtiri -
Open Access Article
524 - Presenting a co-creation model of brand value with customers in the dairy industry with a future research approach
hossein shakibi Seyyed Mahmoud shabgou Monsef Ali GHolipour soleimani -
Open Access Article
525 - Designing a model of Human Resource Competency with a Strategic Foresight approach in the Customs of the Islamic Republic of Iran
Bagher Babanejad Mohsen Taheri Demneh samereh shojaei Mohammad bager Gorji -
Open Access Article
526 - Investigating the Role of Social Media Marketing and Experience for Loyalty Intention and Participation Intention, Considering the Mediating Role of Relationship Quality (Case Study: BaniMode Online Cosmetics Store)
Zahra Alahverdi Saeid Landaran Esfahani -
Open Access Article
527 - Analyzing the Conditions and Contexts Affecting the Institutionalized Branding of Saderat Bank from Media Advertisements using the Contextual Theory Method
Akram Salari SeyedAlireza Afshani Shadi Zabet -
Open Access Article
528 - Investigating the Impact of Success Factors on Sustainable Electronic Customer Relationship Management on the Performance of an Insurance Company in the Context of Covid-19 Epidemic
Mohammad Abbasian Saied Sehhat -
Open Access Article
529 - Modeling e-Customer Relationship Management, Case Study: Banking Systems
Kamran Yeganegi Maryam Ebrahimi -
Open Access Article
530 - Prioritization of Effective Factors on Electronic Customer Relationship Management in Golestan Gas Company
Nezareh Kord Parviz Saeidi Roohalla Samiee Samereh Shojaee -
Open Access Article
531 - Investigating the Effect of Re-engineering the Organizational Structure on the Productivity of the Country's Customs
Reza Kasiri Mehran Mokhtari Behzad Farokhseresht Marziye Gorji poshti -
Open Access Article
532 - The Effect of Integrated Marketing Communication on Market and Financial Performance, Investigating the Mediating Role of Customer Performance
Javad Safari Malekabad Omid Behboodi Ali Safari Malekabad -
Open Access Article
533 - Segmenting and Determining the Profile of Customers of Ahvaz Agricultural Bank Branches using a Self-Organizing Neural Network Algorithm
Maryam Darvishi -
Open Access Article
534 - Examining the impact of customer satisfaction with after-sales service on corporate profitability
Shahriar Soltani Farzad Movahedi Sobhani Seyed Esmaeil Najafi -
Open Access Article
535 - Customer Behavior Mining Framework (CBMF) using clustering and classification techniques
Farshid Abdi Shaghayegh Abolmakarem -
Open Access Article
536 - A green vehicle routing problem with customer satisfaction criteria
M. Afshar-Bakeshloo A. Mehrabi H . Safari M. Maleki F. Jolai -
Open Access Article
537 - Two phase genetic algorithm for vehicle routing and scheduling problem with cross-docking and time windows considering customer satisfaction
Ali Baniamerian Mahdi Bashiri Fahime Zabihi -
Open Access Article
538 - Customer lifetime value model in an online toy store
B Nikkhahan A Habibi Badrabadi M.J Tarokh -
Open Access Article
539 - Fostering product development using combination of QFD and ANP: A case study
Tarun Soota Harvendra Singh R.C Mishra -
Open Access Article
540 - Structural equations the effect of customer relationship management on the performance of the public libraries of South Khorasan province
HamidReza Mahmoodi Nazila Mehrabi -
Open Access Article
541 - Market segmentation of customers of public librariesbased on the loyalty to cluster analysis of k-mean (studying Lurestan, Fars and Khuzestan provinces)
mariam keshvari ندا پورخلیل مرجان خجسته فر -
Open Access Article
542 - Assessing students' satisfaction of the quality of library services based on SERVQUAL model: Case study of Islamic Azad University, Science and Research Branch
Hojatallah Hasan Larijani Farzin Etemadi -
Open Access Article
543 - The comparison of the use of 4c customer-oriented mixed marketing in public libraries of Kermanshah based on user’s views
soheila moradi Mahmoud moradi Amin Zare -
Open Access Article
544 - Investigating the effective factors on the application of internet marketing dimensions from the point of view of managers and employees of Ramek Dairy Products Company
Mohammad Bahrami Marzieh Yari Zanganeh -
Open Access Article
545 - Analysis of macro processes of supply chain management of Persian books in libraries of Tehran University of Medical Sciences and Health Services
Nadjla Hariri Mina Esmaeili Golsefid -
Open Access Article
546 - Investigating the impact of crowding in the time of covid: on the relationship and satisfaction with shopping (chain stores in district 5 of Tehran)
Zeinab Hosseini azadeh ashrafi Shadan Vahabzadeh Monshi -
Open Access Article
547 - The Impact of Perceived Utility and Social Value on the Purchasing Behavior of Modiseh Online Retail Online Startup Customers
نرگس مقبول کل تپه لیلا حامدی مجید ربیعی دولابی -
Open Access Article
548 - “Investigating the role of public relations on honoring and gaining client satisfaction in the performance of Saba Net Company in the days of Corona pandemic”
محمد قاسمی سید نوید موسوی زاده -
Open Access Article
549 - Optimization of supply chain delivery to customer and demand management using knowledge management: system dynamics approach
Elham Elmi Adel Azar Farhad Ghaffari -
Open Access Article
550 - Establishing criminal intent in the context of science and results
Farzad Tanhaee mohammad ebrahim shams natery -
Open Access Article
551 - Consequences of word of mouth advertisement from the perspective of fitness clubs customers in Gonad Kavoos city
وحید وظیفهخواه دهجبار ناصر بای -
Open Access Article
552 - Customer relationship management
BAHMAN khanalizadeh -
Open Access Article
553 - Designing a marketing model in Iran's industry, mining and trade organization with a theme analysis approach
Elnaz Noori hamid kakaei Marjan DamanKeshideh -
Open Access Article
554 - Designing Revised Balanced Score Card(BSC) in National Iranian Oil Products Distribution Company (N.I.O.P.D.C) Using Linear Programming(LP)
M.B GHoli Aryanejad Mohammad Modiry امیر Karbasi yazdi -
Open Access Article
555 - Investigation of the Effect of Loyalty on Customer Repurchase of Dairy Products
Javad Rafati; Reza Aghamoosa Abdollah Naami -
Open Access Article
556 - Study of Impact Factors of Relationship Marketing in Loyalty Customers in Kerman Balan Agency
B. Alishiri M.A.F. Bonabi H. Abdollahi -
Open Access Article
557 - Concentration of Ownership and Major Customer on Tax Avoidance with an Emphasis on the Role of Corporate Governance
Fatemeh Shahrabi hossein kazemi -
Open Access Article
558 - The Effect of Customers Preferences towards WOM (Case Study: Fast Food Restaurant Industry)
Javad Rafat Reza Aghamoosa Kimia Zand Habibi -
Open Access Article
559 - Return in Competitive Market by Fuzzy ANP and VIKOR
M.T TaghaviFard N. Norouzi M. Amin Afshar A. Salamatbakhsh -
Open Access Article
560 - The Effect of Service Quality Dimensions on Hedonic and Utilitarian Attitude and Brand Preference (Case Study: Fast Food Restaurant Industry)
Javad Rafati Mansooreh Valijani Reza Aghamoosa -
Open Access Article
561 - Strategic Purchasing, Supply Management, and Performance of National Iranian South Oil Company and Associated Companies
Belghis Bavarsad Abdolhadi Darzianazizi Sahar Baratizadeh -
Open Access Article
562 - Popular Culture in the Works of M. A. Bahmani & H. Monzavi
سهراب برگ بیدوندی معصومه عیسی وند -
Open Access Article
563 - Customer Clustering by Combining the Particle Swarm And K-Means Algorithms and Analyzing Their Behavior on Commercial Websites
MohammadReza Mehrazma Behrad Mahboobi -
Open Access Article
564 - Analysis of the civil responsibility of the cause and the steward in the legal system
ali babaei alireza Rajabzadeh Isthabanati alireza mazlom rahni -
Open Access Article
565 - The role of the Martens clause in the development of international humanitarian law in the face of new challenges
maysam gharaei heibatollah najandimanesh mohammad reza Alipour -
Open Access Article
566 - Explaining customer engagement to createing value in the banking industry of Iran based on perceived value
سید محمد کامل حسینی صمد عالی -
Open Access Article
567 - Measuring the quality of customer relationship management for the development of digital marketing strategies in Shahr Bank
Mohammad Reza Javid Sina Nematizadeh Behrouz Ghasemi -
Open Access Article
568 - The World Customs Organization with Implication of Obstacles of Iran Facing this Organization
Ali Tabatabaee Abbas Sabeti -
Open Access Article
569 - delivery a model for new home business development on the basis of neighborhood oriented approach in the in Tehran Metropolis
Ehsan Yazdani Sayyed Mahmud Hashemi Abdullah Naami -
Open Access Article
570 - Identifying and Analyzing the Factors Affecting Consumer Experience by MicMac (Case Study: Iran Electronic Retailers)
Faezeh Hedayat Nazari Zohreh Dehdashti Shahrokh sina Nematizadeh -
Open Access Article
571 - The effects of sanctions on economics indicators of cosmetic industry.
alireza sheikh shiva eslami -
Open Access Article
572 - Investigating the Relationship between Electronic Service Quality and Customer Confidence in Using Tourism Bank Online Services (Example: Tehran City)
Aylin Khormali Mojtaba Moazzami Mina Faramarziplangar -
Open Access Article
573 - Tracking of Driving Forces affecting the future of Customs Organization up to the horizon 1410
Bagher Babanejad Mohsen Taheri Demneh Samereh Shojaei mohammad bagher gorji -
Open Access Article
574 - Present and test the model of factors affecting the adoption of e-banking based on Grounded theory (Case Study: Maskan Bank of IRAN)
ali omidi Vahid reza mirabi Edris Mahmudi -
Open Access Article
575 - Design and presentation of brand personality marketing model to enhance customer loyalty
reza begmoradi Alireza Rousta Esfandiar Doshmanziyari -
Open Access Article
576 - Investigating the Factors Affecting the Use of Mobile Banking by Customers (Case Study: Data of Branches of National Bank of Mazandaran Province)
Hooman Shababi Mahmoud Yahyazadehfar Maryam Ghiasabadi Farahani Arash Geran Orimi -
Open Access Article
577 - Modeling and Designing a Two-Objective Supply Chain Network based on Customer Relationship Management: A Case Study
Mohsen Etemad Navid Nezafati Mohammad Reza Fathi -
Open Access Article
578 - Investigating the Consequences of Implementing a Centralized Registration System for Social Security Organization Insurers (Case Study: Social Security Administration West General Office)
saeed hosseini qasemali bazaee -
Open Access Article
579 - The effect of international marketing on the improving export performance of exporting companies (case study: exporting companies)
MItra Tavassoli Naser Azad -
Open Access Article
580 - The Impact of Servant Leadership on Customer-Oriented Employee Behavior with Emphasis on Social Responsibility Mediator ( case study: Kermanshah city Mellat Bank staff)
Maryam Fakhri Mahdi Hosseinpour -
Open Access Article
581 - Designing a model for improving the mental image, awareness and recognition of the Post Bank of Iran brand in attracting customers
Ahmad Shamsi Alireza Shirvani mashaallah valikhani -
Open Access Article
582 - The role of sensory marketing in the improvement of customer experience and the intention of purchase from a store (case of study: Ofogh Kourosh chain stores)
Reza Kazemi majid fattahi Niloofar Imankhan -
Open Access Article
583 - Investigation Effect Perceived Value on Word-of-Mouth With the Role Mediation Customer Satisfaction (Case of : Consumers of Pars Khazar Home Appliances Products)
Ebrahim Khademi Vahid Mirzaei -
Open Access Article
584 - Investigating the role of marketing, innovation and R & D capabilities in creating the competitive advantage of a new product: the food industry
Ebrahim Roushanghias reza sepahvand abdolkhalegh chenarestan olya ali pirzad -
Open Access Article
585 - Providing a model to identify factors affecting customer loyalty in the insurance industry (Case study: Pasargad Insurance, Mashhad)
Fahimeh khajavidehshib Golnar Shojaei Baghini -
Open Access Article
586 - Investigating the role of social media marketing on value creation and its effect on customer behavior in public health centers in Tehran
Anahita Rahmati AREZOO Ahmadi Danyali -
Open Access Article
587 - Investigating relationship between CRM customer relationship and the quality of services provided in the bank with the mediating role of the citizen's citizenship behavior
javid rakhshani zohreh madani somayeh saebnia -
Open Access Article
588 - Designing an Integrated Strategic Risk Development Model in the Banking Industry Using Interpretive Structural Modeling Approach (Case Study: One of the Large Commercial Banks)
davod khosroanjom behzad keshanchi Sayed Mehdi Ahmadi Afshar amir pourgholi -
Open Access Article
589 - Effect of customer experience on revisit intention to FMCG industries with consideration of loyalty, hedonic values and brand equity.
faezeh mohammadi sina nematizadeh seyed abbas heydari hossein safarzadeh -
Open Access Article
590 - The Effects Of Corporate Accountability , Customer-oriented And Innovativeness Strategy On Marketing Information System In Service-oriented Companies
Atiyeh Khojasteh Khosro Ehsaneh Nejad Mohammad Nosratolah Shadnoush -
Open Access Article
591 - Representing a model for measuring social responsibility in Tejarat Bank by brand orientation approach
Reza Jafari Afshar Seyyed Abbas Heidari -
Open Access Article
592 - The effect of brand attitude, electronic word-of-mouth advertising on the willingness to pay, higher price with the role of customer brand identity (case study: Saderat Bank)
Ahmad Fallah Hoseini Hosein Vazifehdust Ehsaneh Nejadmohammad Nameghi -
Open Access Article
593 - A strategy for performance enhancement of Iranian knowledge-based companies
Kazem Mohammaddoost Hamid Reza Saeednia Ahmad Rahchamani -
Open Access Article
594 - Identify the dimensions of the business system in the re-engineering model in the public banking industry with emphasis on customer orientation
Mohsen Fallah Farideh haghshenaskashani Ali Rezaeian -
Open Access Article
595 - Paradimic model of customer satisfaction in the bread industry
setareh Nikian Ebrahim Albonaiemi Leila Andervazh -
Open Access Article
596 - Scientific Observation of the Development of Customer Relationship Management Strategy: A Case Study of Scientmetrics
Hadi Hosseinimanesh Shahnaz Nayebzadeh Seyyed Hassan Hataminasab Mozhde Rabbani -
Open Access Article
597 - Explain a Service Quality Model with Emphasizing on Customer Satisfaction in the Restaurant Industry with Grounded Theory Approach
Abolghasem Ahmadi Azam Rahimi nik Mandan Momeni -
Open Access Article
598 - The effect of customers' perception of celebrity online branding on customers' purchase intention with the moderating role of perceived product quality
Arash Beigi Zahra Dashtlaali -
Open Access Article
599 - Investigating the impact of product quality management and customer orientation on organizational performance in the food industry
Mehrdad Ghiassi Seyedeh Masoumeh Ghamkhari Mohsen Sharbatiyan Hamid Pourbaba -
Open Access Article
600 - Investigation of Brand Identity and Brand Resonance's Role in Customer Brand Engagement
zahra shirazian -
Open Access Article
601 - Examining the psychological factors affecting impulse buying behavior in sports
hosein hasanpoor farshad tejari zinat nikaein -
Open Access Article
602 - Control of DVR by Fuzzy Controller to Improve Voltage in Distribution System
Ali Rezaei Agh oghlan -
Open Access Article
603 - A Machine Learning Approach to Detect Energy Fraud in Smart Distribution Network
Mahdi Emadaleslami Mahmoud-Reza Haghifam -
Open Access Article
604 - A New Real-Time Pricing Scheme Considering Smart Building Energy Management System
Mohammad-Hossein Shariatkhah Mahmoud-Reza Haghifam Mohammad-Kazem Sheikh-El-Eslami -
Open Access Article
605 - Customer rights arising from defective goods in the light of jurisprudential teachings with emphasis on the Convention on the International Sale of Goods
faranak moazen Ahmad Shams Seyed Mojtaba Mirdamadi Ahad Bagherzadeh -
Open Access Article
606 - Uncertainty about the existencesubject of transaction in Islamic jurisprudence, Iranian and Egyptian law
hamed salehi ali abadi Alireza Shamshiri Abbas Karimi -
Open Access Article
607 - Validation of value creation pattern with customers in the banking industry-Case study: Bank Mellat
Amir Ali Koushki Fataneh Alizadeh meshgani Nasser Fegh-hi Farahmand -
Open Access Article
608 - The role of customer pressure on the company's stock price response to the announcement of participation in green supply chain programs
mahdi shalbaf shirvani Ebrahim Ali Razini Rahmani Abdorahim Rahimi Nader Mohaghegh -
Open Access Article
609 - Providing a tool to study the factors affecting customer portfolio management (CPM) in the insurance industry
ali akbar jafri kambiz shahroodi seyed mahmoud shabgoo monsef narges delafrooz -
Open Access Article
610 - Designing an Inference System Based on Hierarchical Fuzzy Rules for Validating Bank Clients.
masome tadris hasani Maghsoud Amiri -
Open Access Article
611 - Summary The purpose of this study is to investigate the role of fintechs in customer retention mediated by customer satisfaction and is descriptive in nature and method and correlation in terms of relationships between variables. The statistical population included two sections of customers and employees of Bank Melli Iran branches in Tehran and the sample size was estimated 384 for customers and 248 for Bank Melli employees using stratified and
noman salehi hasan mehrmanesh jalal haghighat monfared mohammad reza kashefy neyshabouri -
Open Access Article
612 - Designing a digital marketing model in the field of capital market : A qualitative study Case study: Brokerage companies
Mostafa Hoseinzadeh shadan vahabzadeh Monshi Hamed Abasi nami HOrmoz Mehrani Abolfazl Shahrabadi -
Open Access Article
613 - The Use of Delphi-Fuzzy and Fuzzy-DEMATEL Approach to Identify and Evaluate Effective Factors on Credit Risk of Real Bank Melli Customers in Iran
Masoud Rezaei Aghmashhadi Gholamreza Mahfoozi Farzad Rahimzadeh -
Open Access Article
614 - Application of Fuzzy Delphi Integrated Approach / Multiple Logistic Regression in Identifying and Assessing the Credit Risk of Real Bank Mellat Customers
sirous Azizollahi Mahdi Madanchi Zaj ghasem Mohseni Mehrdad Hosseini Shakib -
Open Access Article
615 - Investigation of the financial marketing model of Melli Bank of Iran with emphasis on customer segmentation
mahdi dadras sina nematizadeh azam rahiminik -
Open Access Article
616 - An analytical review of scientific productions of financial literacy and knowledge and approaches to improve customer experience in the context of the capital market using a scientometric approach
Bibi Malihe Mahdizadeh Sayyed Hamid Khodadad Hosseini Hamed Nazapour Kashani -
Open Access Article
617 - Designing a Model for the Sale of New Goods through One-to-One Marketing Method (Case Study: Country Tire Industry)
Masaud Safizade Afsaneh ZamaniMoghadam Abbas Toloie Ashlaghi, -
Open Access Article
618 - Perishable Inventory Model with Retrial Demands, Negative Customers and Multiple Working Vacations
Vijaya Laxmi Pikkala Soujanya M.L. -
Open Access Article
619 - The Success of Customer Relationship Management and Knowledge Management Role (Case Study: Municipality of Osku)
karim eskandari haniyeh aghazadeh -
Open Access Article
620 - Investigating the role of Social Responsibility, Service Quality, and Corporate Identity of Organizations and Customers on Customer Satisfaction and Loyalty (Case Study: Pasargad Bank)
abdillah naami seyedeh shima eftekhari sinjani Aliakbar Shahri Mejarshin -
Open Access Article
621 - The Impact of Organizational Culture, Organizational Strategy and Technological Innovation on the Effectiveness of Electronic Customer Relationship Management Systems.
zeynab soltani nima Jafari navimipour -
Open Access Article
622 - The Relation between Customer-Orientation and Brand-equity(Case study: Anata Company)
sahar kheyri -
Open Access Article
623 - Organizational Performance Improvement through Value Chain and Knowledge Sharing
yeganeh chaarband Nima Navimipour -
Open Access Article
624 - The Effect of Customer Knowledge Management on organizational Effectiveness Considering the Mediating Role of Organizational Agility (Case Study: Sepah Bank of West Azerbaijan province
kamran Hosseinzadeh. reza rostamzadeh -
Open Access Article
625 - The Effect of Marketing Mix to Attract Loyal Customer، s to Help Customer Relationship Management System (CRM) (Case study: Kosar Credit Financial Institution)
Rasoul Salmasi Jafar Sadegh Feizi -
Open Access Article
626 - The CRM and ERP Impact on Value (Performance) Organizations Taking into Account of Mediator Integrated System and Process (Case Study: Mehvarsazan Iran Khodro Company)
Mohammad Mahmoudi meymand Fatemeh Shabannezhad -
Open Access Article
627 - The Effect of Word of Mouth Advertising on Customer Preferences
siyamak farrokhi ali Yavari jafar beikzad -
Open Access Article
628 - Evaluation of a few effective factors on bread and flour wastage in Mashhad’s bakeries
K. Kalarestaghi M. Kazemi Kakhki M. Mansouri Tourshizi N. Alidadi -
Open Access Article
629 - The Relationship between Religion with Literacy and Economic Behavior with the Mediating Role of Moral Attitudes Customers of Sports Stores
Malihe Rasti Iman Safaei -
Open Access Article
630 - The Relationship between Marketing Mix Elements and the Purchasing Behaviour of Sports Club Customers
Mohammad Davalli -
Open Access Article
631 - Tradition of Gala Ceremony in Nezami's Eskandarnameh
Jilla Serati Mahdieh Ahmadpour -
Open Access Article
632 - Implementation of Marketing Strategies Based on Customer Lifetime and Referral Value (Case Study:broadband Internet Service Industry)
mohamad haghighi babak hazave hesar maskan mehdi ashkani amirhosein abasi -
Open Access Article
633 - Customer response to amoral behavior of retailers (Case Study: Retailers in Tehran)
vahid gholizadeh mohamad rahim esfidani Iman Ahmadi -
Open Access Article
634 - Providing a Strategy to Improve the Quality of Customer Services in the Supply Chain
Alireza Agha gholizade sayar Mehdi Izadyar Reza Gharaeepour Fatemeh Eskandar -
Open Access Article
635 - Impact of Exploratory and Refining Strategies on Brand Image and Commitment by Brand Performance
Zahra hosseinnejad shamsodin nazemi fariborz rahimnia -
Open Access Article
636 - Media Entrepreneurship in Industrial Organizations: Customer Clubs as Audience Engagement Platforms
Amir Khalafi Datis Khajeheian Ali Badizadeh -
Open Access Article
637 - Designing a Strategic Alliace Implementation Model in Customer-Based Organizations by Exploratory Mixed Method (Case study: Saman Bank)
Vahid Pourshahabi Hamidreza Khodadadi Didani Amin Taadolkhah -
Open Access Article
638 - Meta-Analysis o Factors Affecting Customers' Preferences in Selecting a Bank
naser Ghabouli ALIREZA Bafandeh Zendeh Samad Aali -
Open Access Article
639 - A Study on The Effect of Strategic Thinking on Total Quality Management and Customer Satisfaction in the Banking System
zahra mohammadiani Mahmoud Reza Esmaeili Hojjat Vahdati -
Open Access Article
640 - Predictive Model presentation for Customer Satisfaction from Software Support Services with Data Mining Approach
babak sohrabi Iman raeesi Samaneh Keshavarzi -
Open Access Article
641 - Investigating the Impact of Relationship Marketing (RM) Strategies on Customer Satisfaction and Customer Loyalty of Ansar Bank Clients
hosain vazifehdost hosein khajehnobar maryam abdoli -
Open Access Article
642 - Designing and Validating a Model for Integrating Customer Knowledge Management and Customer Relationship Management with a Competitive Advantage Approach in the Iranian Banking Industry
Saba Heydari Fariz TaheriKia Niloofar Imankhan -
Open Access Article
643 - Identifying the Components Affecting Customer Dissatisfaction in Order to Design Competitive Strategies to be Studied: Requested Video Platforms (VOD) in Iran
Nader Jafari Haftkhani, Abbas Rahimi -
Open Access Article
644 - The Role of Customer Knowledge Management in Creating Competitive Advantage in Small and Medium Enterprises; (Case Study: Companies in Industrial City of Khorramabad)
eliza azadbakht naser khani -
Open Access Article
645 - The Impact of Corporate Social Responsibility on Tehran Municipality Customers Satisfaction Mediated by Public Trust
fatah sharifzadeh mahdieh vishlaghi -
Open Access Article
646 - Investigating the Effect of Perceived Service Quality on Customer Loyalty Mediated by Customer Satisfaction and Corporate Image with Regard to the Role of Moderating the switching costs (Case Study: Sina Bank Branches in Mashhad)
Ahmad Tavakoli azar kafashpour Hossein Nikoo -
Open Access Article
647 - Introduction of a Framework for Customer Orientation Using Ambulant E-Banking Services Marketing (Case Study: Mellat Bank in Isfahan)
Seyed Ali Siadat Mohammad Mehrali Moghaddam -
Open Access Article
648 - The Application of Combined Fuzzy Clustering Model and Neural Networks to Measure Valuably of Bank Customers
Raheleh Nasiri Sharifi Maryam Rastgarpour -
Open Access Article
649 - Identifying customer preferences in using e-banking services
M. Shahchra A. Moradi H. Arabi A. Ahmadian -
Open Access Article
650 - Evaluating the Relationship between Managers’ leadership Styles and Customer Satisfaction in Sport Clubs: The predictive role of personality attributes in the leadership styles of general managers
hashm purrezaian zinat nikaeen ali zaeri -
Open Access Article
651 - The Developing a Structural Modeling of a Customer Loyalty in Sports Services Based on Relationship Marketing
sajad moemeni gholamreza shabanibahar majid kiyani parvin mohammadi -
Open Access Article
652 - The Impact of Trust, Privacy and Service Quality on the Success of e-Customer Relationship Management in Fitness Clubs with Mediating Loyalty
mohssen mahmodi hamid foroghipoor mohammad nikravan najaf aghaei -
Open Access Article
653 - The Mediating Role of Social Networking in the Relationship between Online Retail Development with Mental Involvement and Consumers' Intention to Buy Sporting Commodity and Equipment: A Grounded Theory Study
parvin azadegan shahab bahrami korosh vaysi -
Open Access Article
654 - Investigating the Role of Word of Mouth in the Relationship between Trust and Shopping Behavior of Consumers of Sports Products in Guilan Province
abbas khodayari seyavash khodaparast javid pourabdi -
Open Access Article
655 - The Effect of Team Identity on Student loyalty Through Motivation
hamid samarikhalaj mona rezaei reza nikbakhsh -
Open Access Article
656 - The effect of customers' attitudes on their intentions of web rooming with the mediating role of online risk in luxury goods
mousa rahimi moein Khajeh -
Open Access Article
657 - presenting a predictive model of default risk of corporate clients of mellat bank , qualitative approach ( strauss and corbin )
Alireza Sephidpoushkhameneh yaghob pourkarim Rasoul Baradaran Hassanzadeh Mahdi Zeynali -
Open Access Article
658 - Optimal control of customer dynamics using machine learning method with polynomial kernel
seyed Hamid Emadi Abolfazl Sadeghian مژده ربانی Hasan Dehghan Dehnavi -
Open Access Article
659 - reflection on the validity of the positive principles of authenticity from the perspective of Imami jurisprudence
behnam ghanbarpor Rahman Valizadeh -
Open Access Article
660 - Understanding Online Store Service Quality Antecedents and Their Impact on Customer Satisfaction and Behavioral Intentions in Iran
Seyed Mojtaba Moussavi Neghabi Morteza Anoosheh Masoud Qorbankhani -
Open Access Article
661 - Analysis of neuromarketing and its effect on the activity of brain waves of sports goods customers
Abas Nghizadeh Baghi فرزاد نوبخت نسرین عزیزیان کهن Akbar مهدوی Alireza Esfandiyari -
Open Access Article
662 - Relationship between strategic orientation and loyal customers emphasizing marketing capability
Mahdi Abdolazimi Heris hosseyn rahimi kalvar fatemeh hosenzadeh jenagurd -
Open Access Article
663 - Investigating the Factors Influencing the Adoption of E-Commerce in Small and Medium-Sized Companies using the Push-Pull Framework
Seyed Reza Jalalzadeh Seyyed Mohammad Shahab Sadrosadat Mahsa Lotfiyan Moghadam -
Open Access Article
664 - Analyzing the Challenges of Integrating Artificial Intelligence and Customer Relationship Managemen
ُShirvan Keivani mojtaba heydari reza rostamzadeh -
Open Access Article
665 - The role of governments in the formation and identification of international customary rules with a look at the opinion of the International Court of Justice in the Yerodia case
hadi keramati moez Akbar Alizadeh Mehdi SHAHBAZI -
Open Access Article
666 - Decoding the impact of sustainable customer relationship management on sustainable competitive advantage with the mediating role of perceived relationship quality and moderating role of relational capital
Sina Tayebi Rasool Rezaei -
Open Access Article
667 - The Impact of Intellectual Capital on Organizational Entrepreneurship (Case Study: Mazandaran Science and Technology Park)
maryam taghvaee yazdi Mohammad Taghipour jalal abdi abotaleb habibie machiani -
Open Access Article
668 - The Role of Management Components in Training Customer Interaction in Saman Bank
Mahbobeh Shateri Yalda Delgoshaei Mohammad Naghi Emani ABBAS KHORSHIDI -
Open Access Article
669 - Evaluation of Student''''s Satisfaction in Islamic Azad University of Sanandaj Using Customer Results Indicator of European Foundation Model of Quality Management
Rafigh Hassani Mehdi Feizi -
Open Access Article
670 - Investigating the effective variables of R&D (research and development) and providing executive solutions to improve the learning performance and innovation of the National Iranian Gas Company
Tavakol Moharrami Alireza Irajpour Morteza Mosakhani -
Open Access Article
671 - The impact of electronic service quality on customer satisfaction Bank Case Study: Mellat Bank branches in East Tehran
Mohammad Reza Sharifie Mohammad Rahim Rasouli Azad -
Open Access Article
672 - An Analysis of E-Service Quality vs. Customer Satisfaction in Melli Bank, Islamic Azad University Branch
Ruhollah Mehdinezhad Javad Ghaed mohammady -
Open Access Article
673 - The effect of balanced scorecard as a tool of strategic management system on improving sustainable development: Measuring the mediation of organizational performance
Hosin Asgari -
Open Access Article
674 - Investigating the pattern of organizational market capability based on organizational entrepreneurship In the municipalities of Golestan province
samerh shojaii fatemeh sadat hosini parviz sayidi Mahmoud Reza mstghimi -
Open Access Article
675 - effect of the quality of after sales services of Kia Motors Automobile Dealers in Tehran using the Servqual Model
ali shafiei mina jamshidi -
Open Access Article
676 - Designing and explaining the customer experience management model in creating value and revenue in the virtual tourism industry in the metaverse environment (with the method of data-based theory)
dorna abdollahi ماندان مومنی Masoumeh Latifi Benmaran -
Open Access Article
677 - interactive marketing model based on the national system of innovation in industrial tools
Ali Hajiaghabozorgi Mahmoud Ahmadi sharif Peyman Ghafari Ashtiani -
Open Access Article
678 - Providing a paradigm model of customer interaction with an emphasis on electronic management of customer relations (a study of banks-affiliated universities)
Seyed Mohammad Azimi Kiumars Aria Seyed Mehdi Jalali -
Open Access Article
679 - Investigating the impact of supply chain correlation and customer orientation on sustainable management innovations with the variable role of information sharing moderator in new businesses (case study: industrial towns of Zanjan province)
Iman kheirkhah Alborz Hajikhani Rahele Jamshid Loo Seyyed Mehdi Moafi Madani -
Open Access Article
680 - Investigating Antecedents and Consequences of Customer Experience in Using Mobile Banking Applications
Nastaran Haghjooye Javanmard ابوالقاسم ابراهیمى -
Open Access Article
681 - The impact of social media with the help of artificial intelligence on customer engagement in the automotive industry
Nastaran Ghahremanzadeh سید عبدالله حیدریه Younos Vakil Alroaia -
Open Access Article
682 - Policy to Increase Customer Loyalty: A New Secret to Unlocking The Impact of Gamification on New Loyalty Programs (Case Study of Travel Agencies on Alborz Province)
ٍEsmaeel Rostamzadeh Ganji nahid mahmudpur saeid mahammad zade -
Open Access Article
683 - Identifying Factors Affecting Customer Loyalty of Sports Entertainment Service Companies
Mahdi Zarif Hassan Fahim Hossein Peymanyzad Mohamadreza Esmaelzadeh -
Open Access Article
684 - Customer Experience Management in Maritime Transport Industry
Hoda Zadvan bahram kheiri بهروز قاسمی -
Open Access Article
685 - Examination of the Role of Appeal to Customary Assumptions in Understanding and Interpretation of Islamic Texts (Verses and Narrations)
Hossein Andailb -
Open Access Article
686 - Providing a Customer Experience Management (CEM) Model in Omnichannel Banking (Case Study of Bank Day)
Hamed Einipoor Hossein Shirazi Meysam Shafiei Roodposhti Farideh Haghshenas Kashani -
Open Access Article
687 - Investigating and analysis of the impact of service quality and trust on customer loyalty in e-commerce
Alinaghi Rezaie سامان فروتنی Mohsen Katebi Jahromi علیرضا کاتبی جهرمی -
Open Access Article
688 - Identifying service quality dimensions in the digital platforms ecosystem and the influence on intention to use Based on customer experience
Asieh Nazemi Masoumeh Hoseinzade Shahri -
Open Access Article
689 - Effects of different tillage methods on yield and yield components of N-80-9 wheat cultivar
Akram Moeini-Rad Farhood Yeganehpoor Hematollah Pirdashti -
Open Access Article
690 - Investigating the effect of online platform features(perceived ease of use, perceived usefulness and entertainment) on brand loyalty considering the mediating role of customer satisfaction (case study: Snap application users)
Saeed Landaran Esfahani Hadi Nosuhi Dehnavi -
Open Access Article
691 - Examining the effect of service quality on repeat visits, repurchase intention and word of mouth advertising with regard to the mediating role of customer trust and satisfaction in online shopping of health and cosmetic products (case study: Mahland
fahameh farahbakhsh -
Open Access Article
692 - Investigating the effect of electronic word of mouth practices on the mobile banking adoption intention due to the role of trust and costomer involvement (Case study: Bank Mellat customers in Tehran)
مسعود صمدزاده Setareh Akhavan -
Open Access Article
693 - Analysis of strategic factors affecting business on competitive dynamics with the role of customer orientation mediators in commercial companies in Ardabil province
Ahad Norouzzadeh -
Open Access Article
694 - The Effect of Content Quality of Social Networks on Brand Awareness and Purchase Intention with Filling the Online and Offline Gap Perspective
Mohammad Reza Kousheshi Mohammad Faryabi -
Open Access Article
695 - The Study of Effect Factors for Outsourcing Decision (Case study: Abfa Company in Mash City)
Houshang Taghizadeh ali divanbeigi -
Open Access Article
696 - Use of social media technology and its relationship with company performance with the mediating role of strategic customer relationship management capabilities
Akbar Valizadeh Oghani Nazli Rahimzadeh -
Open Access Article
697 - The Effect of Marketing, Advertising and Information Technology on Customer Attraction Considering the Mediating Role of Business Strategy (Case Study: Razi Insurance in Chaharmahal and Bakhtiari Province)
zahra dashtlaali Ayatollah Mohammadi -
Open Access Article
698 - The use of dynamic system in the analysis of customer relationship management model
somayeh hosseini MohammadReza Motadel Abbas Toloie Eshlaghy -
Open Access Article
699 - Impact of market orientation on marketing performance & financial performance with mediating role of customer relationship management & brand management
Mohammad Reza Radfar -
Open Access Article
700 - Determine of relationship between aesthetic dimensions and customer orientation of swimming pools in Golestan province
reza rezaeeshirazi Abdolsamad babaei -
Open Access Article
701 - Developments in Classical International Law in the Shadow of the Cooperation and Competition of the Great Powers
Aboozar Omrani -
Open Access Article
702 - Evaluating the Performance of the Raw Material Providers based on the Customer-based LARG (CLARG) Paradigm: A Machine Learning-based Method
Fardin Rezaei Zeynali Somayeh Hatami Ramin Talebi Khameneh Mohssen Ghanavati-Nejad -
Open Access Article
703 - Multiplicity of Identity: Challenges and Opportunities of Immigration in Jhumpa Lahiri’s Unaccustomed Earth
Faranak Shahmoradi Bahman Zaarinjooee Leila Baradaran Jamili -
Open Access Article
704 - Providing a framework for customer knowledge management with a digital marketing approach in the banking system emphasis on customer satisfaction
Mahmoud Jafari Dehkordi Mahmood Ahmadi Sharif Mehran Keshtkar Haranki -
Open Access Article
705 - segmenting and analyzing customer expectations of agricultural products innsranes found using the model (KANO , FAHP , FTOPSIS)
محمدرضا اسلامی eb bi sayyed mohammad reza davoodi -
Open Access Article
706 - Effect of Internal and External Features of Strawberry Products on Customer (Consumers) Satisfaction Case Study: Sanandaj
Aalo Naderi S. Nabieyan Mohamad Reza Zare Mehrjerdi Hamed Ghaderzadeh -
Open Access Article
707 - Applying data envelopment analysis and multi-criteria analysis of customer satisfaction to evaluate processed products
Maria Aliari mahmoud modiri Kaveh Khalili Damghani Kiamarth Fathi Hefeshjani -
Open Access Article
708 - The Duality of Custom – Value in Women’s Veil; A Realistic Evaluation
رحیم Dehghan Simakani -
Open Access Article
709 - Investigating the Factors Affecting the Electronic Well-Being of Female Customers on Purchasing from Electronic Brand Store during pandemic crises
Yazdan Shirmohammadi Morad Baradarn Esmail Nasiri Amene Kamali Sarvestani -
Open Access Article
710 - Presenting Culture – Orientation Model Based on Islamic Doctrine and Instruction in Education Organization of Iran
آیسودا goldehan فریبا karimi M.A nadi عبدالرسول Hadian Shirazi -
Open Access Article
711 - Dimensions and parameters affecting the quality of higher education Service quality by Internal and externalcustomers
Somayeh Bahmei Taraneh Enayati -
Open Access Article
712 - Measuring intellectual capital to develop human resources The automotive companies
محمود حقانی hasan sheibani سعید کرباسیان -
Open Access Article
713 - Consequences of Value Co-creation Strategy in Educational Services
Fatemeh Zargaran Khouzani Hossein Rahmanseresht seyed mohammad sobhani fatemeh fakhri -
Open Access Article
714 - Investigating the effect on brand equity and intention to take online courses on e-learning platforms
neda tahmasbi roshan Aliakbar Aghajani afrozi Abdollah Hamidi Kolaii -
Open Access Article
715 - Presenting and explaining the sensory branding model to change consumer behavior in the industrial markets of disinfectants: a qualitative approach
Hossein Farsiani Hormoz Mehrani mohsen mohammadian saravi Hamidreza Saeednia -
Open Access Article
716 - Evaluation of the legal system of Iran and England regarding silence, the types and exceptions to silence
Ehsan Azimi Moayedi Jalil Maleki -
Open Access Article
717 - The challenge of the option contract from the point of view of the rule of uncertainty
hamed salehi ali abadi -
Open Access Article
718 - A comparative study of effective cause in legal jurisprudence.
smaeil keshavarz safi yi -
Open Access Article
719 - The need for a duty to re-negotiate international contracts, with an emphasis on oil and gas upstream contracts and fundamentals of jurisprudence and law
Abdolrahim Moradi -
Open Access Article
720 - A New Approach to Customer Classification According to a Hybrid Non-linear Bayesian and Quantum Approach
Nazanin Kashani Nikoo Mahnaz Rabiei Kiamars Fathi
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